While Datorama is popular email analytics software marketers use to optimize their email marketing efforts, the tech landscape is evolving fast, paving the way for other serious players in the email analytics arena.
In this article, we’ll present a comprehensive review of the five best alternatives to Datorama, also known as Salesforce Marketing Cloud Intelligence. Each competitor on our list has a different approach to email analytics, catering to diverse business needs and preferences.
Let’s explore the features, advantages and key differentiators of Datorama’s competitors.
Datorama competitors & alternatives: Selection criteria
Consider your specific business needs and requirements when evaluating Datorama competitors and alternatives. Here are some selection criteria to help you choose the right platform:
- Email data integration: Seamlessly integrating with your email service providers (ESPs) and other marketing platforms is crucial. It allows you to consolidate all email-related data into one centralized dashboard, providing a comprehensive view of your email marketing performance.
- Customization and flexibility: Platforms that allow customization enable you to tailor email analytics to your specific business objectives. You can focus on metrics and KPIs that matter most to your organization.
- Ease of use: Evaluate the platform’s interface, dashboard creation process and overall ease of navigating the software. User-friendliness is crucial to ensure easy adoption and efficient use across your team.
- Value for money: Selecting the right tool involves striking a balance between the features and the cost. Consider your budget and carefully compare the pricing plans available to make an informed decision.
5 best Datorama competitors & alternatives for email analytics
SEINō is an email analytics platform providing detailed insights into your email marketing campaigns. It is one of the best Datorama alternatives offering real-time analytics, allowing tracking email performance and monitoring subscriber engagement.
While Datorama is a broader marketing intelligence platform that includes email analytics as part of its capabilities, SEINō is dedicated to email tracking in near real time. Its rich feature set includes:
- The capacity to track transactional metrics such as average order value, number of transactions, revenue per email sent and total revenue
- The ability to compare and benchmark campaigns within a single reporting view instead of viewing results for each campaign separately
- Convenient access to the subscriber list and clear insight into the growth of the customer base
- Advanced reporting and segmentation tools
- Highly customizable dashboards and graphs
- Detailed, clear-to-read key business data and easy-to-use interface
- A/B testing of elements like subject lines, CTA buttons, media and content
- Integrations with Salesforce Marketing Cloud, Copernica, Klaviyo, Braze, Deployteq, Selligent etc.
- Basic plan: €59 per month for up to 50,000 email sends
- Standard plan: €129 per month for up to 250,000 email sends
- Pro plan: €199 per month for up to 1,500,000 email sends
- Enterprise plan: €499 per month for unlimited email sends
- Glanbia, the leading sports supplements seller in the world, implemented SEINō to transform their email marketing campaigns.
With SEINō’s precise ecommerce data mapping, they now receive real-time analytics of their email marketing campaigns, including revenue level and transactional email data. And they get a real productivity boost, saving around 16 hours weekly!
- Temeer Group, a conglomerate of three fashion brands with an extensive physical retail presence across four countries and a strong online sales presence, encountered significant challenges while preparing email reports.
The CRM team struggled with the time-consuming process of manually transferring data from the email service provider to Excel and then merging it with transaction and revenue data from Google Analytics.
However, after teaming up with SEINō, Temeer Group experienced remarkable time savings, with the reports remaining consistently up-to-date and granting the CRM team immediate access to precise email marketing data.
Image source: GetApp
Litmus is an all-in-one email marketing platform that allows users not only to test and analyze emails but also to build and personalize them. It distinguishes itself from other Datorama competitors through its impressive collaboration features. With Litmus’ email builder, various teams of copywriters and marketers can collaboratively work in real time to craft successful email campaigns.
One notable feature the platform has is an option to apply the design changes to multiple email templates simultaneously, ensuring consistent and cohesive branding.
Compared to Datorama, Litmus focuses more on email analytics and provides features for comparing tracking codes and analyzing audience engagement. However, it lacks real-time reporting, while Datorama provides AI-driven insights and suggestions that empower marketers to improve their email campaigns.
- Drag-and-drop email builder for creating customized emails
- Integrations with various email service providers (Mailchimp, Klavyio, SAP Marketing Cloud), collaboration platforms (Slack and Trello) and storage services (Dropbox, Google Drive, OneDrive)
- Custom reports
- A/B testing
Litmus offers three pricing plans:
- Basic plan: allows designing good-looking emails for $99 per month
- Plus plan: allows automating testing for $199 per month
- Enterprise plan: allows maximizing collaboration – custom pricing
Litmus assisted Hudl, a performance analysis company, in reducing email review time by 40% and increasing email accuracy by 70%.
Litmus’ success stories mainly revolve around enhancing click-through rates and increasing campaign speed through automated emails that better align with customer preferences.
See also: Litmus competitors
Image source: Capterra
Funnel.io is a comprehensive data mapping solution that enables you to centralize and examine all your data in a single location.
Apart from email tracking, the tool seamlessly integrates with over 500 marketing platforms, including social media platforms, Facebook and LinkedIn ads, Google ads, SEO and SEM. Combining data from multiple sources gives you insights into your customers’ behaviors and preferences and allows you to create custom reports.
Funnel.io stands out among Datorama competitors by integrating with data transformation tools like Looker Studio (formerly Google Data Studio), making it easy to convert data into actionable reports.
When compared to Datorama, Funnel.io offers richer customer insights. It also has a spend management feature, which is not available in the Datorama suite. However, Salesforce Marketing Cloud Intelligence offers better ROI tracking features and more accurate data collection.
- Easy to use and flexible
- Automated reporting
- Data import
- Data connectors
- Data warehouse
- Email performance, including bounces, clicks, opens, sent and not sent
- Free plan
- Essentials plan: From €360 per month
- Professional plan: From €1,000 per month
- Enterprise plan: From €2,200 per month
Mediaschneider, a Swiss media agency employing 80 individuals, used Funnel.io to automate data collection from various sources like Facebook ads and Google Analytics. It enabled them to save 7,500 hours annually.
See also: Funnel.io competitors
Image source: EU-Startups
Supermetrics is a marketing intelligence platform that allows businesses to consolidate data from various marketing and sales solutions like Facebook Ads, Google Analytics and Instagram. It then presents this data in a chosen reporting, analytics or storage platform: a spreadsheet, a business intelligence (BI) tool, a data visualization tool or a data warehouse.
The outcome is:
- Profound insights into marketing data
- Substantial time and cost savings by eliminating manual copy/paste tasks
- Enhanced marketing performance through data-driven decisions
Supermetrics is one of the most user-friendly Datorama alternatives. The latter provides advanced analytics that may be challenging for non-technical users. Supermetrics gives you access to a range of ready-to-use features, which makes data analytics accessible without requiring coding or learning new tools.
- Automated reporting
- Real-time insights
- Data visualization tool
- Email performance tracking
- Custom fields, table groups and metrics
- Integrates with Google Sheets, Locker Studio, Excel, BigQuery, Data Studio and Adtraction
Supermetrics offers destination-specific pricing plans. Here are some examples:
- Supermetrics for Google Sheets: four packages, starting at €69 per month
- Supermetrics for Looker Studio (formerly Google Data Studio): five packages, starting at €39 per month
- Supermetrics API: pricing available upon request
- Supermetrics for Excel: four packages, starting at €69 per month
- Supermetrics for monday.com: €19 per month
Atomic 212, a media agency from Australia, used Supermetrics for Google Sheets to standardize its reporting practices. It allowed them to save 20 hours per week on reporting tasks, leaving more time to implement the insights into practice.
See also: Supermetrics competitors
Image source: Wildmetrics website
The last tool on our list of noteworthy Datorama alternatives is Wildmetrics, software that interprets Stripe data using OpenAI. Companies can use this email analytics platform to generate meaningful insights on their monthly growth and receive a set of SaaS-related metrics. They can choose the most critical KPIs and track them in one dashboard.
As a tool devoted solely to analytics, Wildmetrics measures essential metrics like subscription revenue, uses historical data to forecast future metrics and uses AI to compare metrics with a previous period. Similar to Datorama, it uses AI to provide actionable insights to optimize campaign performance in real time.
- Milestone tracking
- Monitoring MRR and ARR
- Integrates with Stripe and Segment
- AI-powered automated reporting
- Metrics comparison options
- Free plan: allows users to track up to €10,000 MRR
- Early bird: allows users to track unlimited MRR for €49 per month
Wild Mail (ActiveCampaign for the European market) used Wildmetrics to monitor monthly revenue growth, execute weekly sprints and implement KPIs. Based on the collected data, Wild Mail made adjustments that increased the conversion rate by 32%.
Datorama competitors & alternatives: Comparison table
|Platform||Features||Pricing||Best for||Tool focus|
|from $3,000 per month||Small, mid-size and enterprise-level companies||Marketing performance|
|SEINō||Advanced reporting and segmentation tools|
Highly customizable dashboards and graphs
Clear and easy-to-use interface
A/B testing of elements like subject lines, CTA buttons, media and content
Integrations with Salesforce Marketing Cloud, Copernica, Klaviyo, Braze, Deployteq and Selligent
|from €59 per month||Medium to enterprise marketing agencies and ecommerce-driven companies||Email analytics|
|Litmus||Drag-and-drop email builder for creating customized emails|
Integrations with various email service providers (Mailchimp, Klavyio, SAP Marketing Cloud), collaboration platforms (Slack and Trello), and storage services (Dropbox, Google Drive, OneDrive)
|from $99 per month||Small to medium companies||Email marketing|
|Funnel.io||Easy to use and flexible|
Email performance, including bounces, clicks, opens, sent and not sent
|from €360 per month||Small, medium and enterprise-level companies||Analyzing data from different marketing channels|
Data visualization tool
Email performance tracking
Custom fields, table groups and metrics
Integrates with Google Sheets, Locker Studio, Excel, BigQuery, Data Studio and Adtraction
|from €19 per month||Large companies with big marketing teams||Integration and analysis of data from various sources|
Monitoring MRR and ARR
Integrates with Stripe and Segment
AI-powered automated reporting
Metrics comparison options
|from €49 per month||B2B SaaS companies wanting to grow their MRR||Complex SaaS insights|
Do the steep learning curve or high price tag deter you from using Dataorama? The list of the best alternatives we presented above will help you find an equally good or even better match for optimizing your marketing performance efforts.
SEINō stands out as a tool that vastly improves email deliverability and enables users to make informed decisions with clear and extensive data. The tool lets you focus on performance metrics and transform your email campaigns into an efficient revenue stream.
Schedule a free demo to see how we can help you unlock detailed insights, refine your marketing strategies and foster meaningful connections with your audience.
Datorama (also called Salesforce Marketing Cloud intelligence) is a marketing analytics platform that provides data integration, visualization and reporting solutions for marketers and agencies. If you’re looking for similar platforms that offer marketing analytics, data integration and reporting capabilities, some alternatives you might consider are:
– SEINō: An email analytics solution that enables users to improve their email campaigns with real-time insights. It’s a highly customizable system that allows businesses to monitor email performance, track subscriber engagement and improve their marketing strategy.
– Tableau: A popular data visualization and integrated business intelligence platform enabling users to create interactive and shareable dashboards.
– Google Analytics: A web analytics service tracking and reporting website traffic, providing valuable insights into user behavior.
– Power BI: Microsoft’s business analytics service that offers interactive visualizations and business intelligence capabilities.
Datorama is more tailored to marketing analytics, while Snowflake is a more general-purpose data management and analytics platform.
Datorama is designed specifically for marketing analytics and reporting needs. While it includes ETL-like capabilities for data integration, it goes beyond the traditional ETL (Extract, Transform, Load) model.
Datorama allows marketers to connect and aggregate customer data from various marketing channels and sources, transforming it into a unified and actionable view. It enables marketers to visualize, analyze and gain insights from their marketing data through interactive dashboards and AI-driven insights.