Did you know that 77% of B2B buyers prefer email contact? That’s two times more than any other marketing channel. It shows how important it is to do email marketing right and target your audiences with personalized content.
Proper email tracking tools help you reach specific audience segments with relevant messages based on their behavior, location and interests. The tricky part is to find a marketing platform with analytics features that match your needs.
Some marketers entrust their email campaigns to Braze, while others search for Braze competitors due to the tool’s complexity and a limited amount of data points.
If you belong to the second group, this article is for you. It deals with six top alternatives to Braze to help you optimize your email marketing results. Shall we introduce them to you?
Braze competitors & alternatives: Selection criteria
Here’s a list of the top criteria you should have in mind when deciding between different Braze competitors:
- Customization and flexibility: What metrics and KPIs are crucial for your business’s growth? The tool you choose should let you customize email analytics to your organization’s specific objectives.
- Email data integration: Look for a tool that enables seamless integration with your email service providers and other marketing platforms. You will have all email-related data consolidated into one centralized dashboard and get a comprehensive view of how your marketing campaigns perform.
- Ease of use: Your team should be able to adopt the new tool and use it efficiently and smoothly. So, when checking Braze alternatives, evaluate each tool’s interface and dashboard creation process. Make sure the platform is easy to navigate.
- Value for money: Lastly, compare the pricing plans with your budget. Try to balance the features and the cost. You don’t need to spend money on an expensive tool if you don’t use half its features. On the other hand, if a platform provides practical solutions that can help you boost your marketing results, it may be worth a higher price.
6 best Braze competitors & alternatives for email analytics
Below is the list of six alternatives to Braze we selected based on the criteria from the previous section.
First on our list is SEINō – an email analytics platform. Marketing teams use the tool to monitor the performance of their campaigns in almost real time. It allows users to track subscriber engagement and to adjust their strategy to match their needs. The outcome? Your email marketing results and your team’s productivity increased by 90%.
Here are some remarkable characteristics of SEINō:
- Single reporting view for all of your campaigns: Most email service providers (ESPs) allow you only to see the results of individual campaigns. SEINō gives you an easy-to-compare overview of all your campaigns.
- Transactional metrics: SEINō allows you to track the number of transactions, total revenue, average order value and revenue per email sent. You can understand how well your emails drive conversions and revenue, so it’s clear where to optimize your campaigns.
- Subscriber list monitoring: You can watch how your customer base develops and avoid hurting your sender’s reputation by omitting spam traps and invalid email addresses.
While Braze is an email service provider (ESP) offering email reporting metrics such as open rates, click-through rates and conversion rates, SEINō is a tool solely dedicated to email analytics. You can use it on top of some ESPs, such as Braze, to enrich the data you get from them.
- Easy-to-navigate interface
- A/B testing of elements like subject lines, CTA buttons and content
- Advanced reporting and segmentation tools
- Highly customizable data graphs
- Integrations with Deployteq, Selligent, Salesforce Marketing Cloud, Google Analytics, Copernica, Klaviyo, Braze etc.
- Basic: €59 per month for up to 50,000 email sends
- Standard: €129 per month for up to 250,000 email sends
- Pro: €199 per month for up to 1,500,000 email sends
- Enterprise: €499 per month for unlimited email sends
SEINō helped Glanbia, the leading global seller of sports supplements, to revolutionize its email marketing.
With transactional metrics, revenue data and real-time data mapping, they can now create comprehensive weekly reports in minutes. And they cover both of their brands across thirteen countries! As a result, Glanbia saves approximately 16 hours each week.
Image source: GetApp
Campaign Monitor is another Braze alternative. Since this marketing automation software is inexpensive, it may be a good choice for small businesses with basic needs.
One of the most robust features of Campaign Monitor is its straightforward personalization, allowing even non-technical users to deliver targeted content. With their drag-and-drop builder, attractive templates and engagement-based segmentation, you can create eye-catching, branded emails.
Regarding email analytics, features like campaign management, spam blocker and subscriber management make Campaign Monitor a better choice than Braze.
- Intuitive and visual interface
- Advanced personalization options
- Email analytics (opens, clicks, social media shares, bounced, spam reports)
- Signup forms for audience building
- A/B testing (subject lines, content, send times)
- Integration with tools like Shopify, Magento, Salesforce, Zoho CRM, WordPress, Squarespace, OptinMonster, Google Analytics and Mixpanel
- Lite: $11 per month for access to core features and 2,500 monthly emails
- Essentials: $19 per month for unlimited emails and time zone sending
- Premier: $149 per month for advanced segmentation and premier support
Monica Vinader, a British jewelry brand, updates its customers on new pieces they can add to their collection. The business has grown significantly since the brand started using Campaign Monitor to segment and personalize its campaigns. Thanks to automation, they saw an 80% higher number of subscribers, saving over ten hours monthly.
See also: Campaign Monitor alternatives
Image source: eCommerce Fastlane
Klaviyo is a customer engagement platform integrating and centralizing data across the tech stack. It uses the data for highly personalized emails, mobile push notifications and texts.
The tool provides users with a rich library of customizable templates for emails, SMS, reviews, forms, reports etc., so they don’t have to start anything from scratch.
Although both Klaviyo and Braze offer robust email analytics features, Klaviyo may be a better fit for ecommerce businesses that need benchmarking tools and detailed insights into customer behavior, such as purchase history and browsing activity.
- AI-based predictions
- SMS and push notifications
- Automated marketing campaigns
- Ecommerce templates and sequences
- Behavior-based segmentation and automation
- Integrations with Big Commerce, Shopify, Magento, Square Online, Salesforce Commerce Cloud and Mindbody
- Free: up to 500 emails per month
- Email: from $45 per month for 10,000 emails and up to 1,500 contacts
- Email and SMS: $60 a month for 1,250 monthly SMS credits and up to 15,000 monthly contacts
According to user reviews, Klaviyo is generally easy to use.
Customers value Klaviyo because it gives them much flexibility in segmenting their flows. You can use a drag-and-drop builder to create an email series that will be sent only to contacts meeting specific criteria.
See also: Klaviyo alternatives
Salesforce Marketing Cloud
Image source: GetApp
Among different solutions that can replace Braze for email analytics, there’s Salesforce Marketing Cloud. This part of Salesforce marketing automation software uses artificial intelligence and predictive analysis for creating email marketing campaigns. It helps you discover customer behavior patterns and develop personalized suggestions.
The platform helps you embrace cross-channel marketing and deliver a consistent customer journey through different touchpoints like email, SMS marketing, website and even offline.
It has a clean and well-designed interface. However, due to the variety of available tools, learning how to navigate the system may take some time.
Though Salesforce Marketing Cloud provides A/B testing features for subject lines, colors, images or objects, it falls short in this aspect when compared to Braze. Besides A/B test analytics, Braze offers multivariate testing, where you can see the effect of changing many variables with Pearson’s chi-squared tests.
- Rich reporting
- AI-driven optimization
- Customer personalization interactions
- Data extensions to store and manage all customer data in one location
- Structured Query Language (SQL) to create complex queries for better customer segmentation
- Email tracking (audience engagement over time, number of purchases, best-performing send day)
- Integration with other Salesforce products and third-party providers like Google Analytics, Facebook, LinkedIn and X (formerly Twitter)
- Basic: $400 per month, includes email personalization and segmentation (but without automation)
- Pro: $1,250 per month, includes triggered campaigns and automated workflows
- Corporate: $3,750 per month, includes multi-channel campaigns and customer journey builder
- Enterprise: custom pricing upon request
(Verified Reviewer on GetApp)
See also: Salesforce Marketing Cloud alternatives
Image source: Email Vendor Selection
Iterable uses dynamic workflows for more effective campaign creation and management. This marketing automation platform has features that allow you to manage user engagement across multiple channels.
The platform’s comprehensive segmentation allows you to subdivide your audience based on activity or other specific criteria. Then, you can convert those segments into lists that are either static or automatically updated in real time.
In comparison to Braze, Iterable has more robust personalization features. Its Catalog lets you generate content in real time and deliver it to customers depending on their behavior patterns.
- Drag-and-drop builder
- Preview and testing
- Dynamic workflows
- Mobile push notifications and SMS campaigns
- Integration with ActionIQ, Amazon Simple Email Service, Adjust, Zendesk, Branch, mParticle and Crewdskout
See also: Iterable competitors
The pricing of Iterable depends on the scale of your business and factors like monthly email sends, the number of active users and contacts and additional features required.
Omnia Fishing, a fishing tackle retailer, adopted Iterable to send more personalized, data-driven emails. It allowed them to increase their customer base from 55,000 to 85,000 subscribers, a nearly 55% increase achieved in six months.
The Catalog feature also helped to engage subscribers more. The click-through rate increased by 18%, and the traffic on their online retail site grew.
Image source: GetApp
The last tool on our list of Braze alternatives is Customer.io. This customer engagement platform helps businesses reach people across multiple messaging channels with data-driven campaigns. Marketers get access to real-time behavioral data to engage customers with personalized and relevant messages, increasing retention.
Customer.io supports data integration with Segment, Hull, mParticle, Census and Ruder Stack. You can easily integrate this tool with various third-party apps available through Zapier.
Similarly to Braze, Customer.io provides access to up-to-the-minute engagement data and offers segmentation capabilities.
- Data export
- Transactional API
- Analysis Reports
- Visual workflow builder
- Multi-channel communication (email, push, SMS, webhooks and in-app messaging)
- Robust segmentation for targeting highly specified audiences
- Essentials: $100 for 5,000 profiles and 1 million emails per month
- Premium: $1,000, includes 90-day onboarding and HIPPA compliance
- Enterprise: custom pricing, includes priority technical support and success manager
Guardio, a cyber security company, uses Customer.io to send ten million monthly messages. The tool helped the brand to create a better customer experience and fully control the lifecycle journey. As a result, they noticed that 20% of monthly upgrades come directly from a Customer.io campaign, accounting for 20% of their revenue.
See also: Customer.io alternatives
Braze competitors & alternatives: Comparison table
Multi-channel marketing automation
|Available upon request; depends on the number of channels you choose like SMS, MMS, email, web etc.)||Omni-channel campaigns|
|SEINō||Single reporting view for multiple campaigns|
Subscriber list monitoring
A/B testing of elements like subject lines, CTA buttons and content
Advanced reporting and segmentation tools
Highly customizable data graphs
|Basic: €59 per month for up to 50,000 email sends|
Standard: €129 per month for up to 250,000 email sends
Pro: €199 per month for up to 1,500,000 email sends
Enterprise: €499 per month for unlimited email sends
|Email tracking and analytics|
|Campaign Monitor||Intuitive and visual interface|
Advanced personalization options
Email analytics (opens, clicks, social media shares, bounced, spam reports)
Signup forms for audience building
A/B testing (subject lines, content, send times)
|Lite: $11 per month for access to core features and 2,500 monthly emails|
Essentials: $19 per month for unlimited emails and time zone sending
Premier: $149 per month for advanced segmentation and premier support
SMS and push notifications
Automated marketing campaigns
Ecommerce templates and sequences
Behavior-based segmentation and automation
|Free: up to 500 emails per month|
Email: from $45 per month for 10,000 emails and up to 1,500 contacts
Email and SMS: $60 a month for 1,250 monthly SMS credits and up to 15,000 monthly contacts
|Salesforce Marketing Cloud||Rich reporting|
Custom personalization interactions
Data extensions to store and manage all customer data in one location
Structured Query Language (SQL) to create complex queries for better customer segmentation
Email tracking (audience engagement over time, number of purchases, best-performing send day)
|Basic: $400 per month, includes email personalization and segmentation (but without automation)|
Pro: $1,250 per month, includes triggered campaigns and automated workflows
Corporate: $3,750 per month, includes multi-channel campaigns and customer journey builder
Enterprise: custom pricing upon request
|Building customer journey|
Preview and testing
Mobile push notifications and SMS campaigns
|Depends on the scale of your business and factors like monthly email sends, the number of active users and contacts, and additional features required||Marketing automation|
Visual workflow builder
Multi-channel communication (email, push, SMS, webhooks and in-app messaging)
Robust segmentation for targeting highly specified audiences
|Essentials: $100 for 5,000 profiles and 1 million emails per month|
Premium: $1,000, includes 90-day onboarding and HIPPA compliance
Enterprise: custom pricing, includes priority technical support and success manager
Hopefully, this guide provided you with valuable information on the best Braze competitors so you can now find a tool that matches the requirements and budget of your business.
If you still have doubts about what tool to choose, why not schedule a demo with SEINō and learn more about its excellent features? We are pretty sure that in terms of email analytics, the tool is unbeatable.
Campaign benchmarking, transactional metrics, subscriber list monitoring and other outstanding SEINō capabilities can revolutionize your marketing campaigns. You can see for yourself: we give you a 30-day free trial.
Braze competitors & alternatives: FAQ
Many Braze competitors offer similar features, such as web push notifications, mobile marketing automation and data analytics. The most noteworthy Braze competitors include SEINō, Campaign Monitor, Klaviyo, Adobe Campaign and Iterable.
Braze is a mobile marketing platform providing a comprehensive user engagement solution for mobile and web applications. Braze’s interactive feedback loop lets marketing teams create targeted and personalized communications in real time.
The disadvantages users encounter when using Braze include:
– Complexity – it may take time to learn how to use the tool properly
– Low quality of customer support
– Limited amount of data points
– Lack of detailed reporting in areas like email statistics
– Lack of smooth navigation of some UI elements
– Glitches like distortion of fonts and spacing occurring during the template edition