Euroforum’s Journey to smarter email reporting with SEINō

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Background

SEINō sat down with Vincent Iglesias, email marketer at Euroforum, to explore how their partnership with SEINō—and a collaboration with Happy Horizon—helped revolutionize their email marketing strategy. Here’s a glimpse into their journey.

Challenge

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With a diverse range of products and sectors to oversee, our email strategy often felt like guesswork. We had no efficient way to pinpoint what campaigns were truly resonating or driving results. This lack of insight made optimizing campaigns a slow and uncertain process. We needed a solution that could deliver clarity and actionable insights at scale.

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No efficient way to pinpoint campaign results
With a diverse range of products and sectors to oversee, our email strategy often felt like guesswork.
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Slow Decision-Making:
Campaign performance data was fragmented, making it challenging to act swiftly.
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Lack of insights:
Standard reporting tools couldn't meet our need for more actionable insights.
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Solution

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The collaboration with Happy Horizon introduced us to SEINō, and it’s been a game-changer ever since. SEINō’s Dashboard is now the heartbeat of our email marketing. It gives us an instant overview of performance metrics across sectors, enabling us to react quickly to trends.

For more in-depth analysis, the Explorer is a powerful tool. While it’s more advanced, it allows us to dive deep when something unexpected appears on the Dashboard, helping us understand the “why” behind the numbers.

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Dashboarding:
SEINō’s Dashboard offers a clear, real-time view of key metrics across Euroforum’s diverse campaigns. This feature helps the team track trends, identify gaps, and respond with agility.
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Explorer:
A flexible and powerful data tool to organize and group campaign results within seconds.
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Added Value

The transformation has been incredible. SEINō has streamlined reporting and saved our team countless hours. We’re now able to focus on strategy rather than getting bogged down in manual analysis.

More importantly, SEINō has helped us optimize our campaigns with precision. For example, we’ve seen significant improvements in engagement and conversions, directly impacting key goals like enrollments.

The insights from SEINō have also helped us better understand the unique dynamics of different sectors, tailoring our strategies for maximum impact.

Happy Horizon played a pivotal role in our journey. They guided us in adopting SEINō and were instrumental in aligning the platform with our specific needs. The collaboration between SEINō, Happy Horizon, and our team created a seamless integration process, ensuring we could unlock the platform's full potential right away.

It’s this partnership-driven approach that sets SEINō apart—not just as a tool but as a trusted partner.

Streamlined Reporting

SEINō reduced hours spent on manual analysis, freeing the team to focus on strategic growth.

Enhanced Insights

Real-time access to actionable data has led to quicker, more effective campaign adjustments across all brands.

Proactive Management

Alerts and dashboarding enabled the team to address issues before they escalated, reducing downtime and enhancing performance.

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Conclusion

If you’re in email marketing, SEINō is a must-have. It simplifies complex data and gives you the confidence to make decisions based on facts, not assumptions. Combined with the expertise of partners like Happy Horizon, it’s a winning formula for success.

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