Figo Pet’s multi-brand reporting with SEINō

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Background

In this case study, we interviewed Anaïs Wagenaar, an email marketer at Figo Pet Nederland, a company that offers a wide range of high-quality pet products, including pet food, accessories, and healthcare solutions. Anaïs shares her experience with SEINō and explains how it has improved their email marketing and data analysis.

Challenge

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Before adopting SEINō, Figo Pet used only Deployteq for their marketing automation and reporting. While Deployteq effectively managed their email campaigns, Figo Pet needed a more powerful analytics solution to quickly turn their campaign data into actionable insights. They required a reporting tool that could integrate seamlessly with Deployteq and Google Analytics, offering clear visualizations and easy-to-use dashboards to track performance, especially across multiple markets and brands.

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Data Silos:
We use Deployteq for marketing automation but struggled to consolidate campaign data from multiple brands into a single, accessible, and actionable dashboard for reporting.
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Manual Reporting:
The existing process for generating reports was time-consuming, often requiring manual effort and technical expertise, which slowed down decision-making.
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Lack of Visual Insights:
We struggle with the need for a more visual and intuitive reporting solution to quickly identify trends and optimize email campaigns.
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Solution

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When we integrated SEINō, it added an extra layer of visualization on top of our Deployteq email platform. Now, instead of spending hours creating reports, we can generate actionable insights quickly through SEINō’s intuitive features. For example, we use Dashboards to get a comprehensive, real-time view of our campaign data, and we can easily customize graphs to track performance across different countries and brands.

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Dashboarding:
SEINō seamlessly integrates with Deployteq, adding a visual layer that provides clear, actionable insights through user-friendly dashboards and customizable graphs.
2
Market-Specific Insights:
We can group and split reports by market, which allows us to track performance across multiple countries, optimizing campaigns for different regions.
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User-Friendly Customization
SEINō’s interface is so intuitive that anyone on the team can quickly set up and customize dashboards, enabling us to generate tailored reports with ease.
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Added Value

Since integrating SEINō, we’ve significantly improved how we track campaign performance. Setting up dashboards that once took a considerable amount of time now happens almost instantly. This gives us more time to act on the insights we gather. The combination of Deployteq’s automation capabilities and SEINō’s visual layer has truly streamlined our email performance monitoring.

Time Efficiency

Creating dashboards and pulling campaign data, which used to take hours, is now done in minutes.

Ease of Use

SEINō is incredibly user-friendly. I can set up and customize dashboards without needing technical help.

Clearer Insights

The visualizations and graphs provided by SEINō have made it much easier to understand how our campaigns are performing and where adjustments are needed.

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Conclusion

I highly recommend SEINō to other email marketers. It’s an incredibly efficient, easy-to-use platform for visualizing and analyzing email performance. If you’re already using an automation tool like Deployteq, SEINō is the perfect complement for turning your campaign data into actionable insights quickly.

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