From Hours to Minutes: Kaartje2go’s Email Reporting

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Background

Kaartje2go is a leading Dutch platform for personalized greeting cards and invitations. Since integrating SEINō in November 2022, they've streamlined their email marketing, improving data management and campaign performance significantly.

Challenge

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May Eikelboom, an Email Marketer at Kaartje2go, was responsible for pulling data from Deployteq and Google Analaytics into spreadsheets to create dashboards. This time-consuming process led to inaccuracies and made it difficult to get a comprehensive view of campaign performance and subscriber behavior.

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Manual Data Management
Kaartje2go previously relied on spreadsheets and manual processes to create dashboards and gather data from various sources like Deployteq and GA4, leading to inefficiencies and errors.
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Lack of Centralized Insights:
Without a unified tool, it was difficult to gain a comprehensive view of email campaign performance and subscriber behavior, hindering quick decision-making.
3
Time-Consuming Processes:
The process of compiling and analyzing email data was labor-intensive, requiring hours of manual work to track and optimize campaigns effectively.
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Solution

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SEINō totally changed Kaartje2go’s email reporting by providing a centralized platform for data management. With SEINō’s intuitive features, such as the Explorer and Dashboards, the team gained deep insights into their email campaigns and subscriber activities, saving time and improving accuracy.

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Dashboarding:
Provided a clear overview of automated campaign performance, helping the team track progress, identify trends, and compare performance over time.
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Explorer:
Allowed the team to quickly analyze campaign details, segment sizes, and KPI performance, enabling them to respond quickly to campaign anomalies.
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Subscribers growth:
Offered real-time insights into subscriber growth and churn, crucial for understanding database dynamics.
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Added Value

Kaartje2go’s email marketing has been transformed through automation, significantly improving both efficiency and data accuracy. Tasks that once took hours are now streamlined, allowing the team to make faster, data-driven decisions. The centralized platform has enhanced reporting and data management, offering valuable insights that were previously difficult to gather. As a result, Kaartje2go can now focus more on optimizing campaigns, confident in the accuracy and reliability of their data.

Time Savings

Reporting and dashboard creation, once time-consuming tasks, are now completed in minutes.

Reliability

SEINō eliminates the risk of errors caused by manual data entry and spreadsheet management.

Enhanced Insights

Kaartje2go now has clear, actionable insights into campaign performance and subscriber behavior, enabling better decision-making.

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Conclusion

For organizations looking to centralize email data, improve efficiency, and gain actionable insights, SEINō is the solution. Kaartje2go highly recommends SEINō to other email marketers who want to take their campaign management to the next level.

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