Polishing Email Reporting
at Lucardi

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Background

We sat down with Sabine Vollebregth and Melanie Rooker, both email marketers at Lucardi, the Netherlands’ largest jewelry retailer, to discuss how SEINō transformed their approach to email marketing and their loyalty program.

Challenge

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Before SEINō, our team spent hours consolidating data from various sources to create reports. This process wasn’t just tedious—it delayed our ability to act on insights. Tracking customer behavior within our loyalty program or measuring the impact of email campaigns often took days. The slow, manual process made quick optimization nearly impossible.

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Time-Consuming Data Processes
Creating reports and consolidating data manually from multiple sources was labor-intensive, often taking days to complete.
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Delayed Insights:
The slow reporting process hindered their ability to respond quickly to trends, making it difficult to optimize email campaigns and loyalty strategies in real-time.
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Fragmented Data:
A lack of a centralized platform for monitoring email campaigns and loyalty metrics made it challenging to track customer behavior and campaign performance effectively.
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Solution

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Since implementing SEINō in December 2022, Lucardi’s marketing efforts have undergone a complete transformation. SEINō gives us a centralized platform to monitor and analyze our email campaigns and loyalty program. Now, we can make data-driven decisions in real time.

1
Dashboarding:
We’ve customized dashboards to compare performance across different timeframes, like month-over-month or year-over-year. They provide instant clarity on trends and opportunities.
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Explorer:
Explorer makes it simple to track KPIs like email open rates, segment sizes, and the performance of our automated workflows. It saves time and provides actionable insights.
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Added Value

Lucardi’s email marketing and loyalty efforts have seen major improvements:

Faster Reporting

Tasks that used to take hours now take seconds. For example, analyzing abandoned cart emails is now a daily task instead of a weekly one.

Enhanced Data Access

We’ve solved our biggest pain points. Now, it’s easy to track loyalty sign-ups and monitor unsubscribes.

User-Friendly

The platform is intuitive, even for team members who aren’t deeply technical. It’s a game-changer for marketers like us.

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Conclusion

We discovered SEINō through a recommendation from Clever Strategy, a digital marketing agency. We’d tried using Power BI before but found it challenging to customize reports for our specific needs. SEINō felt like it was designed with marketers in mind. For any email marketer struggling with slow reporting and scattered data, SEINō is a must-have. It’s intuitive, efficient, and provides insights that empower you to make better decisions faster.

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