Sacha, Manfield and Sissy-Boy, speed up their email reporting

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Background

Termeer Group, a leader in fashion retail managing brands like Sacha, Manfield, and Sissy-Boy, faced challenges in reporting CRM and email marketing results across their portfolio. To overcome these hurdles, they integrated SEINō into their Deployteq environment, improved the way they report within the whole group.

Challenge

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The CRM team at Termeer Groep faced several challenges:

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Inefficient Campaign Oversight:
Managing campaigns for multiple brands was time-consuming, leading to delays in detecting performance issues.
2
Slow Decision-Making:
Campaign performance data was fragmented, making it challenging to act swiftly.
3
Limited Customization:
Standard reporting tools couldn't meet the nuanced needs of managing diverse fashion brands.
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Solution

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By integrating SEINō, Termeer Group streamlined their CRM and email marketing workflows. Key SEINō features that proved indispensable included:

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Dashboarding:
A consolidated view of campaign performance, enabling the team to monitor metrics and spot trends instantly.
2
Alerting:
Real-time notifications for anomalies, ensuring rapid corrective actions.
3
Customizable Reports:
Tailored reports allowed the CRM team to align insights with strategic goals, saving time and improving clarity.
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Added Value

Schiphol Airport, one of the busiest airports in Europe, aimed to improve their data analysis and reporting efficiency by integrating SEINō into their workflow. This integration targeted key repetitive and time-consuming tasks within their marketing and analytics teams.

Efficiency Gains

Tasks that previously took a full morning are now completed in under an hour, saving approximately 10 hours per week.

Enhanced Insights

Real-time access to actionable data has led to quicker, more effective campaign adjustments across all brands.

Proactive Management

Alerts and dashboarding enabled the team to address issues before they escalated, reducing downtime and enhancing performance.

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Conclusion

While SEINō has already become a vital tool for Termeer Group, they look forward to future enhancements such as dynamic visualizations and advanced purchase analysis. These additions would elevate their CRM strategy even further.

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