Email on Acid (EoA) is one of the most popular email pre-deployment platforms. However, once you have your email design and delivery aspects sorted, you're likely wondering how to measure email marketing success.
81% of surveyed marketers said they're using analytics tools to manage their strategies โ no wonder, because how else can you tell if your efforts are giving results?
EoA can help with engagement tracking and heat mapping, giving you a sense of customer behavior but not the full picture.ย
You also need an email analytics tool, so here are some Email on Acid alternatives that can elevate your data-driven email marketing to the next level. We're talking โ customer behavior and preferences, subscriber segmentation, real-time performance insights, campaign benchmarking and data visualization.
7 best Email on Acid alternatives: An overview
SEINล
SEINล is a highly customizable email analytics tool that gives you near-real-time insights into your email campaigns to simplify your email marketing performance reporting.
It stands out from other Email on Acid alternatives with the benchmarking feature that allows you to see how your campaigns fare against each other in one reporting view instead of analyzing them separately. With SEINล, you even get transactional metrics on top of the standard set of email marketing KPIs. You can dive deeper into valuable customer data with our list growth monitoring functionality and advanced segmentation tools that let you craft accurately targeted campaigns.
https://youtu.be/SmCl8fN3VF0
Features
- Benchmarking multiple campaigns in one reporting view
- Transactional email services and metrics (total revenue, average order value, revenue per email etc.)
- Mailing lists monitoring
- Grouping, pivoting and filtering data
- Automatic notifications and alerts for exceeding worrying thresholds in email deliverability or other results
- Email marketing dashboard and graphs for visual data representation
- Specific targets for each metric for easy growth monitoring
- Detailed reports and data exporting options
- Integrations with BigQuery, Google Analytics, Deployteq, Selligent, Braze, Kaviyo, ActiveCampaign, Copernica, Mailcampaigns, Mailkit and Salesforce Marketing Cloud
Pricing
- Basic: โฌ59/month or โฌ590/year for up to 50,000 email sends
- Standard: โฌ129/month or โฌ1,290/year for up to 250,000 email sends
- Pro: โฌ199/month or โฌ1,990/year for up to 1,500,000 email sends
- Enterprise: โฌ499/month or โฌ4,990/year for unlimited email sends
We also offer a 30-day free trial. Check it out here to test the analytics platform and see how in-depth email campaign reports can help you improve your performance with strategic, data-based planning.
User feedback
Let us illustrate the full spectrum of SEINล capabilities with two of our clients' stories:
- Glanbia, a sports supplement seller, needed help to analyze the many campaigns they were sending globally. SEINล helped them analyze multiple campaigns at once with weekly, always up-to-date reports, skipping manual data input. Their team now saves 16 hours a week, giving them more than enough time to optimize their marketing efforts.
- Teemer Group consists of three fashion brands and dozens of stores. Since switching to SEINล they could finally drop manual reporting and spreadsheets. Email marketing and analytics automation gave them more time which they used to improve their customer relations and focus on driving sales.
Litmus
Source: Software Advice
Litmus is an email marketing automation solution for creating, testing and (of course) analyzing email performance. Similarly to Email on Acid, it also works for pre-deployment preview emails and spotting trends in customer behavior stats.
It's mainly for businesses looking for tools to manage their emails to ensure brand consistency, optimized performance and error avoidance. The email builder feature has instant previews to check if everything works right. You can also view and navigate code and get snippets for later reuse.
Litmus also has email design and personalization tools, plus good collaboration features that allow the whole team to work on email sequences together. Its set of email analytics features is listed below.
Read more about how it compares to EoA in our Email on Acid vs Litmus article.
Features
- Reports about what devices readers use to open emails
- Link click tracking
- Engagement and read time
- Report sharing
- Opens, read time, dark mode usage
- Integrated data view from different sources
- Geolocation and engagement duration
- Integrations with Mailchimp, HubSpot, Google Analytics, SAP Marketing Cloud, Klaviyo, Slack and Trello
Pricing
- Free trial: Seven days
- Individuals: Litmus Basic for $99/month or $79/month with annual payments for up to 1,000 email previews
- Small Teams: Litmus Plus $199/month or $159/month with annual payments for up to 2,000 email previews
- Enterprise: Custom pricing and unlimited users
User feedback
Litmus is rated 4.6/5 stars on G2 by 401 users. Here's a brief insight into what customers say about this Email on Acid competitor.
Source: Capterra
See also: Top 5 Litmus alternatives
Funnel.io
Funnel.io differs from the first two tools from our list; it lets you gather and map out marketing information from various sources and view it on a single platform. This is great if you want deeper insights into your customers' behavior outside of email (e.g., social media, Facebook ads, Google ads and more).
In terms of email analytics, Funnel.io gives you access to basic data, like sends, bounce rates, open rates, CTR and conversion rates. You can also calculate your revenue based on the conversion information.
Source: Capterra
Features
- Automated marketing reporting
- Data import and connectors
- Data warehouse
- Rules and logic for automatic data organization
- Data segmentation by market or product
- Easy data transformation and one-click export
- Spend management
- Email performance metrics: bounces, click-through rates, opens, sent and not sent
- Integrations with >500 tools, including marketing platforms and data transformation software
Pricing
Funnel.io is one of the few free alternatives. The Starter plan is free for up to five connectors and 350 flexpoints (connectors and destinations).
- Starter: From โฌ108/month with 4 connectors and 450 flexpoints
- Business: From โฌ1,000/month
- Enterprise: Custom pricing for organizations operating at a scale
User feedback
Funnel.io has 4.5/5 stars from 149 users on G2. Here's what Chris says about it.
Source: G2
See also: Top 6 Funnel.io competitors
Supermetrics
Supermetrics is a marketing intelligence platform. Similarly to Funnel.io, it gathers customer data from marketing and sales platforms like Facebook Ads, Google Analytics and Instagram. However, it then exports it to external platforms. You can select a reporting, storage or analytics solution to view deep insights into your clients' behaviors.
Source: G2
Features
- Granular data extraction from multiple data sources
- Automated reporting
- Real-time insights
- Data visualization templates
- Email performance tracking
- Custom fields, table groups and metrics
- Integrations with Google Sheets, Locker Studio, Google Analytics, Microsoft Excel, ActiveCampaign, BigQuery, Data Studio and AdSense, Adobe Analytics, Adtraction and more
Pricing
Supermetrics pricing depends on the destination you select. Some require you to get a quote to request information.
The ones for Google Sheets, Excel, Power BI and Looker Studio are available on the website:
- Essential: From โฌ29/month for one destination and four data sources
- Core: From โฌ159/month for one destination and 26 data sources
- Super: From โฌ999/month for two destinations and 54 data sources
- Enterprise: Custom pricing, three+ destinations and data warehousing
There's also a 14-day free trial.
User feedback
Supermetrics has 4.4/5 stars and over 730 reviews on G2. Here's how one user described its key features and advantages.
Source: Capterra
See also: 6 best Supermetrics alternative options
Datorama (Salesforce Marketing Cloud Intelligence)
Salesforce Marketing Cloud Intelligence (formerly Datorama) is a marketing analytics software for optimizing customer engagement and spending with AI insights. It includes tools for automating, managing and sorting marketing and business data.
You can use Salesforce to create and deliver personalized messaging to your subscribers.
Source: G2
Features
- Data visualization
- Data modeling
- AI-driven insights
- Custom KPI tracking
- Pivoting tables for easier data comparisons and custom reports
- Universal AI data connectorย
- Automated, unified data model
- API connector library with over 170 CRM, advertising, commerce and database vendors
Pricing
Salesforce Marketing Cloud has many tools and add-ons, each with individual pricing. Marketing Cloud Intelligence (Datorama) has three tiers:
- Starter: $3,000/org/month for 10 users and 3M data rows
- Growth: $10,000/org/month for 20 users and 20M data rows
- Plus: Custom price for 80 users and 100M data rows
User feedback
Datorama has a 4.2/5-star score on G2, based on 134 reviews. Here's a comment from one of the company's clients.
Source: G2
See also: 5 best Datorama competitors
MessageBird
MessageBird (formerly SparkPost) helps businesses manage email, SMS and WhatsApp communications with a unified, AI-driven platform. As an email client, its primary purpose is to improve inbox placement. The image below shows how it monitors engagement rates but there are also options for managing your sender reputation, avoiding spam filters' traps and blocklists and handling email surges.
Source: G2
Features
- One dashboard for handling all conversations
- Real-time email deliverability reports
- Activity dashboard and performance metrics
- Competitor insights
- Inbox tracker in an all-in-one interface
- Reputation advisor based on reporting highlights
- Notifications about blocklists, spam traps, deliverability and engagement issues etc.
- 360ยฐ customer view with AI profile enrichment
- Integrations with Salesforce, Zendesk, Shopify, HubSpot, Magento, Slack, Google Docs and more
Pricing
MessageBird pricing is based on the number of contacts you're targeting monthly โ it doesn't matter whether you're using email, SMS or WhatsApp to reach them or where your subscribers are located. All product features are included.
The smallest package you can select is 3,000 monthly contacts for $45/month. If you want to increase that number to, e.g., 20,000 people, the price goes up to $185/month. The enterprise option with a custom quote is for businesses reaching over 50,000 monthly subscribers.
There's a free demo but no free trial.
User feedback
MessageBird (ex. SparkPost) has 66 reviews on G2 and a score of 4.2/5 stars. Here's a customer comment to better illustrate its strengths and drawbacks.
Source: G2
See also: MessageBird (ex. SparkPost) alternatives
Adverity
Adverity is a centralized data management tool for connecting, managing and sharing information. It's great for joining datasets from your marketing, sales and other departments to make a single source of truth. There are also data visualization options within Adverity or in your BI tools.
Source: SAP
Features
- AI-powered data transformation, e.g., splitting columns, reformatting dates, data matching and mapping
- Consistent data formatting
- Custom alerts
- Enrichment of cross-departmental data for a holistic campaign view
- AI insights about trends and anomalies
- Machine learning data analysis, trend identification and improvement suggestions
- Two-way data destination connectors
- Integrations with >600 data sources
Pricing
This service provider doesn't have any pricing information available. Contact them to get a quote.
User feedback
Adverity has a 4.4/5-star score, based on 220 reviews on G2. Here's what one of its customers says after using the platform.
Source: G2
Email on Acid alternatives: Selection criteria
Features
The two main aspects we considered are:
- Email analytics โ This includes things like metrics, subscriber data, list growth etc. Experts identified these three metrics as top priorities: open rates, CTR and conversion rates. Bonus points if the platform tracks additional information like transactional metrics, demographic data, A/B testing etc.
- Integrations โ choose the tool that integrates with your email-sending provider and other tools you may be using like ecommerce platforms, analytics software or CMS
Plus, you need good dashboard readability โ even the most complex features will get you nowhere if you're confused about how to use them. We provided screenshots for each Email on Acid alternative to help you judge whether the UI is simple enough to navigate easily.
Pricing
Don't just look for free email analytics software, but find something that will enhance your email marketing strategy with more in-depth, actionable data. We believe in choosing the option that provides the best value for money instead of just going with the cheapest option. Look for free trials and demos that help you get a feel of the software and its functionalities in practice.
User ratings
When browsing through user opinions, watch out for too many negative and extremely positive ratings alike. Both should cause suspicion. We like to see honest reviews and customer stories. This gives you a well-rounded view of what you can expect without wasting time testing out every single tool on the list. Alternatively, analyze case studies that illustrate what sort of problem a tool can solve (and how).
Email on Acid alternatives & competitors: Comparison table
Conclusion
Even though Email on Acid is one of the most popular tools among email marketers, it's not necessarily the best for you (or the only one you should use). Choose from the best alternatives in our list to pick the one that matches your unique needs.
If you're on the lookout for a tool that's easy to navigate and enriches your ESP data with deeper information about how your subscribers interact with your emails, SEINล is the answer. Its set of features enables you to target your campaigns precisely and react to email-related issues the moment they arise, saving precious time and money in the process.
Schedule a demo call or learn more about SEINล yourself if you prefer.
Email on Acid alternatives: FAQ
What is the alternative to Email on Acid? We may be biased but, in our opinion, the best email analytics alternative for Email on Acid is SEINล because it allows you to compare campaigns in one reporting view, track transactional metrics and monitor how a subscriber list is developing. In terms of Email on Acid's core functionality (email rendering testing), Litmus is the closest alternative.
Is Email on Acid good? We looked at user ratings on popular review sites for an unbiased picture: Email on Acid has a 4.4/5 score on Capterra, 4.5/5 on G2 and 3.4/5 on Trustpilot. Customers particularly enjoy its preview testing designs on all devices and ESPs.
What is Email on Acid used for? Email on Acid is an automated email testing tool featuring email previews, accessibility and deliverability checks, link and image validation and email analytics.
