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According to Statista, the number of global email users is expected to grow to 4.73 billion users by 2026. An investment in an email marketing platform is only logical at this point – a step you are probably already considering since you’re looking for information on Email on Acid vs Litmus, two well-known brands in this market.
Which of them offers better features? How are the prices? What do their users say? Here’s our Email on Acid vs Litmus comparison with answers to these questions and many more.
What is Email on Acid?
Image source: G2
Email on Acid is an email quality assurance (QA) platform and a Litmus alternative that helps companies streamline and optimize their email testing process. It provides features to maximize inbox performance, reduce email QA time and drive Return on Investment (ROI) from email marketing campaigns.
See also: Supermetrics alternative
What is Litmus?
Image source: G2
Litmus is a comprehensive email marketing platform and one of Email on Acid alternatives businesses can use to optimize email campaigns. It has QA testing features, including continuous email monitoring and spam testing, as well as email building, personalization and team collaboration tools. The solution also offers some AI enhancements and plenty of helpful integration options.
See also: Funnel.io competitors
Email on Acid vs Litmus: How they compare
Now that we have introduced both platforms, let’s see how they compare. We’ll consider their features, integration options, pricing, customer support and user ratings.
Features
Email on Acid offers the following features:
- Campaign precheck – Make use of an automated pre-deployment checklist.
- Email editor – Create emails using HTML code, conduct code analysis and test the message.
- Email testing – Enjoy unlimited email testing with a preview feature that lets you see how your email looks on over 100 live email clients and devices.
- Spam testing – Ensure your emails avoid spam boxes and safely land in the recipient’s inbox.
- Email analytics – Collect data regarding engagement, ISPs, clients and devices to learn more about your audience.
- Email accessibility testing – Experiment and create ADA-compliant messages to make your emails accessible to almost anyone.
- Image validation – Enhance images used in emails to maximize their potential.
- Inbox display – Optimize inbox display (subject line etc.) to increase the email open rate.
Here’s what Litmus offers:
- Email campaign monitor – Constantly watch over your emails to identify messages and links broken by client updates etc.
- Email design – Create messages using templates and snippets to streamline the email-building process.
- Email building – Use powerful, versatile tools to create good emails easily.
- Email personalization – Customize messages to offer your users the personalized experience they’ve come to expect.
- Email testing – Test email messages and send them error-free without spending time on quality assurance testing.
- Spam testing – Detect and avoid over 20 spam filters to optimize deliverability.
- Email analytics tools – Understand your subscribers better and increase ROI thanks to powerful email analytics.
- Email collaboration and review – Boost efficiency and reduce the error rate by centralizing the email review process.
- AI email tools – Create messages faster and offer customers AI-based recommendations based on shopping patterns.
Overall, Litmus has a more comprehensive feature set – it provides collaboration and email-building tools and plenty of personalization options.
Integrations
Email on Acid’s website doesn’t mention any integrations besides ESPs (email service providers), but the solution does provide an API. Litmus integrates with ESP and has a solid list of other built-in integration options, including software such as Slack, HubSpot, Trello, Salesforce etc. Due to this, the latter solution holds a clear advantage in this area.
Pricing
Email on Acid has three plans:
- The Basics – $99/month ($74/month with annual billing). A plan for 1 user, with unlimited testing and projects
- Premium – $179/month ($134/month with annual billing). A plan for up to 3 users
- Enterprise – Custom pricing and users
Image source: Email on Acid
Litmus has three pricing plans:
- Individuals – $99/month ($79/month with annual billing). A basic plan with 1 user and up to 1000 email previews/month
- Small teams – $199/month ($159/month with annual billing). A more advanced option for up to 5 users, with 2000 email previews/month
- Enterprise – Custom pricing and user and email preview numbers
Image source: Litmus
Overall, the pricing is similar. Email on Acid has a slight edge when comparing second-tier subscriptions (though the number of allowed users is also smaller – three compared to five). However, this is only half the picture. There are two other factors to consider:
- Unlike Email on Acid, Litmus email platform doesn’t offer unlimited testing – with the latter, you have to adhere to strict limits and pay overcharges for each email that goes over them
- Litmus has a more comprehensive feature set – the price/feature ratio is, therefore, in this solution’s favor
To decide which is a better deal, you must thoroughly analyze your business needs (number of users and emails to test monthly, required features etc.).
Customer support
Email on Acid provides a decent help center (including training videos), documentation and ticket and chat support. Companies that choose the Enterprise plan also get a dedicated support representative.
Litmus has a help center with written and video materials, and the company provides support via email, chat or phone. There’s no option for a dedicated support representative. Still, highest-tier subscribers get access to dedicated account management with training tailored to their needs and a manager who can help them optimize their email strategies.
Both companies have their strengths here, but Litmus has an overall advantage in support contact options and the variety of services.
User rating
Below are the scores Email on Acid and Litmus have on G2 and Capterra.
Here are also some customer reviews for both tools:
- Email on Acid
Image source: Capterra
- Litmus
Image source: Capterra
SEINō: Email on Acid and Litmus alternative
SEINō is a powerful email analytics solution that can be a great alternative to Email on Acid and Litmus for measuring email marketing success. It offers companies an in-depth view of their email campaigns and allows them to track key metrics to monitor subscriber engagement and behavior, campaign performance etc. Our goal is to help companies adopt a data-driven email marketing approach by generating actionable insights to inform future decisions.
SEINō is also highly customizable and can be integrated with various other tools and systems, making it easy to fit into your existing infrastructure.
Features
- Campaign benchmarking – With SEINō, you’re not limited to viewing results per individual campaign. Our tools allow you to compare and benchmark several campaigns in one reporting view, which makes the data very easy to compare.
- Transactional metrics – Our transactional email platform lets you monitor essential transactional data that other platforms don’t, such as total revenue, number of transactions, revenue per client and average order value.
- Subscriber list monitoring – Another important feature that most platforms often lack is the ability to monitor your subscriber lists and how your customer base is developing.
- Advanced A/B testing – You can send two campaigns to the same audience and then compare the results in our Data Explorer to evaluate which approach was more successful. It’s a great way to validate new email campaign ideas. Alternatively, you can direct the same email to two different audiences or markets to see which holds more promise or value.
- Powerful analytics – SEINō provides powerful analytics tools that let you track various metrics such as email conversion rate, open rate, click-through rate, deliverability, bounce rate etc. It also allows you to set specific targets for each monitored metric and email marketing KPI.
- Automatic alerts – You can set up alerts for specific events, such as a worrying decrease in deliverability or increasing unsubscribe rate.
- Great export data options – Easily download your data as an Excel or CSV file.
- Visual dashboards and graphs – Our solution allows users to visualize critical data on customizable graphs within an email marketing dashboard.
- Data filtering and segmentation – SEINō allows you to group, target and pivot data however you need, thanks to powerful filtering and segmentation features.
For more information, check out this post to see how easy it is to create an email marketing report with SEINō.
Integrations
You can integrate SEINō with most ESPs (Email Service Providers), web analytics tools such as Google Analytics and export your performance data to Google BigQuery.
Pricing
You can choose between four pricing plans:
- Basic – €59/month ($590/year with annual billing)
- Standard – €129/month ($1290/year with annual billing)
- Pro – €199/month ($1990/year with annual billing)
- Enterprise – €499/month ($4990/year with annual billing)
Customer support
Customer satisfaction is always our top priority. We provide extensive customer support through two communication channels: email and phone. We can assist you with any query, such as troubleshooting, problems with integrations, dashboard customization etc.
User rating
We don’t have scores on G2 or Capterra yet (working on it!). Instead, we invite you to read some of our case studies:
Email on Acid vs Litmus vs SEINō: Comparison table
Conclusion
Both Email on Acid and Litmus are decent email marketing automation platforms. The former is a bit simpler, with a less comprehensive feature set, but potentially a better pricing strategy (especially for smaller businesses who often can’t afford the occasional overcharge fees Litmus imposes). The latter can be a potent tool for email campaign management but perhaps a bit too complex for some use cases.
But there’s also a third option – with SEINō, you can access many great features, including tracking vital transactional metrics, A/B testing, subscriber monitoring and a suite of powerful integration options. Want to try it out? Learn more about SEINō or schedule a free demo to see our solution in action!
Email on Acid vs Litmus: FAQ
Here are answers to some common questions regarding Email on Acid and Litmus.
Is Litmus better than Email on Acid? It depends on your specific needs. Litmus is better for teams requiring comprehensive email workflow features – for building tools, for example – but it doesn’t offer unlimited testing. This is not the only downside of the platform, but it's definitely the biggest difference between Litmus and Email on Acid.
Why use Litmus for email? Litmus is a comprehensive email marketing platform with many useful features and a decent list of integration options. Customers also report that it has a good user interface.
Is Litmus worth it? Yes, based on high user scores on G2 and Capterra (4.6 on both), it’s a solid email marketing platform.
