Best Mailchimp Integrations: Top 5 Picks for Email Marketers

Mailchimp offers plenty of useful features, but as with any software, you can extend its functionality further with integrations. However, with over 300 options to choose from, picking the right ones can be challenging. Worry not, though! Here’s our list of the five best Mailchimp integrations to enhance your business’s capabilities, collect more valuable data and drive revenue in 2024 and beyond. 

See also: Email campaign optimization

5 best Mailchimp integrations

SEINō 

SEINō is a flexible platform that provides easy-to-access, real-time data regarding your email marketing campaigns and metrics. It’s a powerful tool to streamline email campaign management and measure email marketing success. It lets you track subscriber list growth, conduct A/B testing, and offers powerful filtering and segmentation options to get the most out of the collected information. 

https://www.youtube.com/watch?v=SmCl8fN3VF0

Here are SEINō’s main features:

• Campaign benchmarks – Monitor essential data from multiple email campaigns in one place.
• Dashboards and graphs – Use graphs and customizable email marketing dashboards to visualize data.
• Data filtering and segmentation – Pivot, filter and segment data to notice new details and critical trends.
• Transactional metrics – Track transactional data that other similar solutions don’t monitor, such as the number of transactions, average order value, revenue etc.
• Subscriber list monitoring – Manage subscriber lists easily and monitor their growth.
• A/B tests – Validate markets or email campaign ideas by sending the same message to two groups or two campaigns to one audience.
• Analytics – Track marketing metrics such as click-through rate, open rate, email conversion rate etc. Set custom targets for each of them.
• Automated alerts – Set up notifications to never miss essential trends (deliverability changes, rising email unsubscribe rate etc.)
• Data export – Share your data as CSV or Excel formats to move it easily anywhere you want.

Currently, SEINō only offers a Mailchimp Import functionality. Users can export their campaign data and import it into our platform. However, you’ll soon be able to integrate Mailchimp with our solution directly. 

See also: Email marketing analytics and best practices

Google Analytics

Google Analytics is a powerful tool for tracking engagement, performance and visitor interactions on your website and apps. You can access the following features with a free account:

• Reporting – Track real-time activity on your website and apps and generate acquisition, engagement and monetization reports.
• Built-in automation – Predict user behavior (churn, purchases etc.), generate proactive insights, learn more about customer journeys and easily find the data you’re looking for by asking questions in natural language.
• Advertising workspace – Analyze the ROI (Return on Investment) for your marketing money thanks to cross-channel platform attribution and advertising snapshots.
• Explorations – Organize and visualize your data by simply dragging the metrics, dimensions and segments you’re interested in onto a dashboard. Analyze funnels, segment overlap, paths, cohorts and user-related statistics.
• Data collection and management – Collect your data easily thanks to powerful APIs and data import options. Manage and organize information with tags, custom definitions etc.

Once you create a free Google Analytics account and connect the service to Mailchimp, you'll be able to pass Google data to Mailchimp and use GA tracking for audience pages, A/B tests, campaign archives etc. You can track conversions (purchases and contacts based on clicks), website traffic and more.

Reportei

Reportei is a platform that lets you aggregate digital marketing and sales data from over 20 channels on customizable dashboards. Here are the features it offers:

• Reports – Generate reports for various purposes based on ready-made templates.
• Dashboard – Visualize traffic, SEO statistics, social network data and sales channel information in customizable views to see all critical information in one place.
• Timeline – Track critical milestones in an easy-to-follow format that includes details such as project events, dates etc.
• Automated reports – Automatically generate reports for a given period based on a specific template and email them to chosen recipients.
• Control – Monitor budgets and marketing metrics with configurable performance notifications to improve decision-making.
• AI – Generate marketing and sales data insights and use AI assistants to optimize traffic management, Instagram results etc.

The integration allows you to create personalized Mailchimp reports within Reportei that aggregate data from Google Ads and Analytics, Facebook and Facebook Ads, LinkedIn, Instagram and more.

Canva

Canva is a solution that lets you easily create visually pleasing emails for your campaigns and other documents and graphics. It offers the following features:

• Visual documents – Create visual PDF documents, presentations and whiteboards that include images, graphs, charts etc.
• Photos and videos – Easily design videos for YouTube, edit photos (with an option to remove backgrounds) and create collages.
• Print – Design and print invitations, business cards and images for mugs and clothes in one place.
• Marketing – Create posters, flyers, logos, brochures or graphics for social media, signup forms and websites.
• AI – Use AI to generate videos, presentations and social media posts based on natural language prompts. Easily edit and transform content.

Thanks to this native integration, you can easily include custom graphics made in Canva in your Mailchimp email campaigns. After you connect your Canva and Mailchimp account, you’ll simply need to publish your creation to Mailchimp and select it in the Content -> My Files section to add it to your Mailchimp campaigns.

Mixpanel

Mixpanel product analytics platform is a helpful tool that allows you to track how users interact with your product. Here are some of the features it offers:

• Analytics – Set up funnels, flow and retention reports, collect data and generate insights. Streamline the process with templates, segmentation, formulas, saved metrics and alerts.
• Cart analysis – Monitor and analyze your audience’s purchase behaviors at various customer journey stages.
• Campaign reporting – Monitor traffic, email campaign and marketing channel performance etc.
• Anomaly detection – Automatically identify unexpected changes in metrics.
• Root cause analysis – See what causes significant metrics changes.
• Experiment reporting – Look at various campaign pages and analyze the experiments' impact on your reports.
• Cross-product analytics – Compare key metrics across your entire product portfolio.
• Signal correlation analysis – Uncover connections between user actions to understand them better.

A Mixpanel and Mailchimp integration lets you simplify audience management and learn more about your users. You can create relevant content for your customers based on their behavior. 

This data also helps you time actions to send your audience relevant messages and content (such as Mailchimp forms) at the right moment.

Conclusion

There are many ways to improve Mailchimp through integrations. You can connect it to analytics tools, ecommerce platforms, contact management systems, booking and scheduling software, marketing and loyalty solutions and more.

If your business relies heavily on data-driven email marketing, SEINō is one integration you should consider. This platform allows you to monitor email marketing KPIs and transactional metrics, conduct A/B testing, track subscriber list growth and visualize data you collect on customizable dashboards. It’s a fantastic way to supercharge your email marketing efforts!

Interested? Learn more about SEINō or simply schedule a demo! 

FAQ

What can Mailchimp integrate with?

You can connect Mailchimp to many solutions, including the SEINō email analytics tool, Shopify and Wix ecommerce platforms for an online store, Canva or PassKit.

What CRM works best with Mailchimp?

Mailchimp offers some essential features that help with handling customer relationships as part of the package, but if you need more, there are many CRM integration options you can choose from. Solutions like Zoho CRM or Teamgate are solid picks.

How to best utilize Mailchimp?

Mailchimp is an email marketing and automation platform. You can use it to generate more sales and revenue through email campaigns. To get the best results, personalize messages, target them well and test your emails before you send them. Consider pairing it with an email analytics tool for deeper insights into your audience’s behavior.

How is Klaviyo better than Mailchimp?

The two platforms are different, so the choice between them depends on your specific needs. Klaivyo is designed for ecommerce and retail marketers. It includes real-time updates, advanced segmentation, automation options and AI enhancements. Mailchimp is an easy-to-use, no-code tool for creating and sending emails. It helps to make personalized email marketing campaigns.