Adverity Vs Supermetrics: Features, Pricing, Integrations & More

Have you ever tried to read – and summarize – three or four books at the same time? It’s kind of what marketing analysis looks like when you don’t aggregate data and try to work with several sources simultaneously. It’s hard to achieve good results this way, and even when you do, it’ll cost you way more time and money than it should.

Solutions such as Aderity and Supermetrics address this issue by integrating many data sources into one platform to make information easier to digest, transform and use. However, these tools approach this problem differently and focus on slightly different things. Which is the better option for your business? 

Here’s our detailed Averity vs Supermetrics analysis – an in-depth look at their features, pricing options, integrations, customer support and user reception. We’ll also provide you with a third option, which may interest you if you want to focus on email analytics and optimize email marketing campaigns.

What is Adverity?

Adverity is a fully integrated data platform that supports many pre-built connectors (including well-known tools such as Google BigQuery, Facebook Ads, Amazon Advertising and Shopify). It helps businesses generate data-driven insights and allows them to standardize, enrich and transform data in various ways. Adverity also provides useful AI tools for more efficient data comprehension.

See also: Adverity Alternatives and Adverity vs Datorama

What is Supermetrics?

Supermetrics is a tool businesses use to aggregate data from over 150 sources (Facebook Ads, Google Analytics, Marketo, Ahrefs etc.) and use it more effectively. It’s a valuable solution for data teams, business intelligence specialists, analysts, data-driven marketing teams, sales agents and others. Supermetrics ensures high data quality. Insights generated with it can help companies optimize their operations and improve decision-making. 

See also: Supermetrics alternative and Funnel.io vs Supermetrics

Adverity vs Supermetrics: How they compare

Now, let’s analyze the similarities and differences between the two platforms. We’ll consider their features, integrations, pricing options, customer support and user ratings.

Features

Here’s Adverity’s feature set:

• Connection – Automate data integration and connect to over 600 sources. Customize your view to add new fields and achieve higher granularity.
• Management – Use transformation templates to standardize data. Aggregate information to provide a single source of truth and monitor data from a central hub.
• Reports – Generate reports quickly based on the collected metrics and dimensions with pre-made templates.
• Sharing – Export data to storage (e.g., SQL database), BI tools (Looker – previously Google Data Studio, Power BI etc.) and solutions such as Adobe Experience or HubSpot. Sync data automatically.
• AI Integration – Use AI for data mapping, transformation and harmonization. Access AI-enhanced data dictionary, automated monitoring and smart naming conventions. Interpret insights with ChatGPT.

Here’s what Supermetrics offers:

• Connection – Help your teams connect and use data better by streamlined data reporting. Remove reliance on copy-paste and improve data flows to reduce human errors.
• Storage – Build repositories and house your data without external warehouses using Supermetrics storage. Increase security with access rules.
• Transformation – Normalize data automatically to reduce redundancies and inconsistencies. Visualize and transform data with custom fields, blending, rules etc.
• Analysis – Summarize raw data with AI and visualize information using charts and templates. Improve your marketing efforts with marketing mix modeling.
• Action – Upload conversions directly to the marketing platforms you use (from both offline and online sources).

Both solutions offer similar features and basic data visualization options, allowing you to aggregate information from different sources and view, transform and export it. Adverity’s conversion and data governance tools are more advanced. On the other hand, Supermetrics offers more granular access to metrics and dimensions than Adverity (you can get more in-depth information from the same sources).

Supermetrics also places a greater emphasis on data privacy and security, allowing you to move data directly from the source to your chosen reporting or storage solution (in such a case, it’s never stored on Supermetrics’ servers). Adverity doesn’t offer this option (but it lets you keep data intermittently in your environment).

Integrations

Adverity connects to over 600 data sources and 28 data destinations. 

Supermetrics is similar in this regard but focuses on the most popular marketing data platforms and marketing service providers. The number of available data connectors and destinations is also lower – around 150 data sources and 15 destinations (including Looker Studio, Google Sheets, Google BigQuery and Power BI). 

Overall, in the Adverity vs Supermetrics comparison, the former has more data sources, destinations and integration options.

Pricing

Adverity offers pricing information upon request. Supermetrics, on the other hand, has several pricing options depending on the chosen data destination. For example, for some of the most popular tools – such as Looker Studio, Google Sheets, Power BI and Microsoft Excel – the cost looks like this:

• Essential – €29/month, billed annually. The plan offers basic features with one data destination, three sources, one user and weekly data refreshes.
• Core – €159/month, billed annually. This option includes 27 basic data sources, three users, one destination and daily data refreshes.
• Enterprise – €899/month, billed annually. It offers up to 128 data source connectors, more destinations, data warehouses and hourly and on-demand data refreshes.

Supermetrics is more transparent, but it’s impossible to say which tool offers more attractive pricing options.

Customer support

Adverity has a support page with many documents and guides. You can also contact a dedicated customer support team 24/7. The company aims for a 45-minute response time for queries. 

Supermetrics also has a support page and an email contact option, but it doesn’t make claims regarding specific response times or 24/7 support. Overall, Adverity has an advantage in this area.

User ratings

PlatformG2CapterraAdverity4.5 (225 reviews)4.5 (26 reviews)Supermetrics4.4 (740 reviews)4.4 (102 reviews)

SEINō: Adverity and Supermetrics alternative for email analytics

Adverity and Supermetrics are good platforms, but sometimes you need a narrowly specialized solution – such as a dedicated email analytics tool. That’s precisely what our SEINō is. The platform tracks important metrics (including transactional data), manages email campaigns and optimizes subscriber engagement and list development. 

Features

Here’s what you can do with SEINō:

• Campaign benchmarks – Track multiple campaigns in one window to streamline email campaign management and simplify data analysis and comparison.
• Transactional metrics platform – Access transactional email tools and monitor useful metrics that many other platforms won’t let you track, such as the number of transactions, per-client revenue, total revenue, average order value etc.
• Subscriber list monitoring – Manage customer base development and subscriber lists.

• Advanced A/B tests – Evaluate campaigns or markets by sending the same email to two audiences or two campaigns to the same group.
• Powerful analytics – Customize targets and track email marketing KPIs such as email conversion rate, deliverability bounce rate, open rate, click-through rate etc.
• Automatic alerts – Set up notifications about significant changes and trends (e.g., a sudden drop in deliverability, increased unsubscribe rate etc.).

• Data export – Create an email campaign report, export your data to Excel or CSV files and download and send them to whoever, however you want.
• Dashboards and graphs – Use a customizable email marketing dashboard to visualize data and make analytics effortless.

• Data filters and segmentation – Use SEINō’s segmentation and filtering options to group, target and pivot data.

Integrations

SEINō integrates with email marketing automation solutions and other systems such as MailChimp, Google BigQuery, MailkKit, Selligent, Google Analytics, SMTPeter etc.

Pricing

SEINō offers four pricing plans:

• Basic – €59/month ($590/year with annual billing)
• Standard – €129/month ($1,290/year with annual billing)
• Pro – €199/month ($1,990/year with annual billing)
• Enterprise – €499/month ($4,990/year with annual billing)

Customer support

We aim to provide the best possible customer support. If you have any issues, contact us via email or phone. Our dedicated support team will help you with integrations, dashboard customization and anything else you may need.

Case studies

These case studies illustrate how SEINō can benefit your business.

Adverity vs Supermetrics vs SEINō: Comparison table

Conclusion

Adverity and Supermetrics are solid data platforms that focus on slightly different things. The former provides a vast number of connectors and data transformation options. On the other hand, Supermetrics focuses more on security and providing in-depth, granular information for marketing purposes.

Both will serve you well, but if email marketing is a big part of your business, there’s a better solution. SEINō is an intuitive, powerful and highly customizable analytics tool that tracks all the key email metrics (including transactional data!), streamlines campaign management, runs A/B tests and more. 

Interested? Learn more about SEINō or schedule a free demo!

FAQ

What kind of tool is Supermetrics? Supermetrics is a data integration and management platform that helps companies aggregate information from various marketing and sales solutions, making it easier to analyze and report.

What are the benefits of Supermetrics? Supermetrics offers several advantages. It improves decision-making by streamlining reporting and analysis. The tool helps you save time and reduce the amount of manual work by automatically transforming and extracting data. Plus, it improves efficiency and accuracy by automating report updates.

Does Supermetrics work with Excel? Yes, Supermetrics works with Excel 2016 or newer versions and Excel Online. To enable this functionality, you need to install the Supermetrics Excel Add-in.