6 Best MailCharts Alternatives for Email Analytics (2024)

MailCharts is often mentioned as one of the best options among email marketing tools. However, it comes short if you want to benchmark your campaigns against each other rather than your competitors or dive deeper into transactional email metrics. Plus, it can get quite expensive, especially when your company starts to grow. Thankfully, it’s not the only attractive option on the market. Pick a MailCharts alternative from our list of six options to consider for 2024. We analyzed features, prices, integration options and user reviews of all the tools to help you pick the best one for your needs. Let’s dive in!

6 best MailCharts alternative tools & competitors: An overview

SEINō

SEINō is a specialized email analytics tool that will help you get the most out of all your data and streamline and optimize your email campaign management. You can track and visualize key metrics (including transactional ones), monitor subscriber lists, run A/B tests and more. The platform also provides powerful filtering and segmentation features, easy data export, and many practical integration options.

Features

• Campaign benchmarks – Monitor multiple campaigns simultaneously in one customizable window to easily compare metrics and spot key trends instead of having to view each of them separately.
• Transactional metrics platform – Use our transactional email tools to track metrics that many other solutions don’t monitor, such as the number of transactions, per-client and total revenue or average order value.
• Subscriber list monitoring – Watch customer base development and easily manage subscriber lists.

• Advanced A/B tests – Evaluate ideas or market attractiveness by sending two campaigns to the same group or sending one email to two audiences.
• Powerful analytics – Monitor email marketing KPIs such as email conversion rate, click-through rate, bounce rate, open rate, deliverability etc. Customize targets for each metric.
• Automatic alerts – Create alerts to notice changes and trends (such as a sudden drop in deliverability or an increased email unsubscribe rate).

• Data export – Share your data as Excel or CSV files, which you can easily download.
• Dashboards and graphs – Visualize your data using a customizable email marketing dashboard with comprehensive graphs.

• Data filtering and segmentation – Use SEINō’s filtering and segmentation features to group, pivot and target your data.

Pricing

Here are SEINō’s pricing plans:

• Basic – €59/month ($590/year with annual billing). It provides basic features and a monthly limit of 50,000 emails (500,000 yearly).
• Standard – €129/month ($1,290/year with annual billing). This option allows guest users to access shared dashboards. The email limits are 250,000 (monthly) and 2,500,000 (yearly).
• Pro – €199/month ($1,990/year with annual billing). It provides direct phone support and the Multiple markets feature with a limit of 1,500,000 monthly emails (15,000,000 yearly).
• Enterprise – €499/month ($4,990/year with annual billing). This plan offers the complete package and doesn’t have an email limit.

Integrations

This MailCharts alternative integrates with email marketing automation systems and tools such as Selligent, MailChimp, MailkKit, Google Analytics, SMTPeter, BigQuery etc. 

Case studies

Here are some case studies showing what SEINō can do for your business.

Litmus

Litmus is a digital marketing solution and a Datorama competitor with various features for crafting, optimizing, testing, personalizing and monitoring messages. The platform also offers AI enhancements (e.g., for helping write messages etc.), email deliverability tools, analytics and team collaboration tools.

See also: Email on Acid vs Litmus

Features

• Email analytics tools – Analyze data and track metrics such as click-through rate or bounce rate to learn about your customers’ habits, devices and engagement. Aggregate information from different sources (Oracle Eloqua, Integrated Insights, Marketo etc.) in one place.
• Email campaign monitor – Identify problems with your messages, such as broken links, formatting etc.
• Email testing – Test emails on over 100 popular clients and use 24/7 email monitoring to ensure no problems cause deliverability issues.
• Email personalization – Customize messages with scratch-offs, live polls, countdown timers, rule-based images etc.
• Email design – Use templates and AI tools to create messages easily and quickly.
• Spam testing – Optimize deliverability, avoid recipients' spam folders and protect sender reputation by detecting over 20 known spam filters.
• Email collaboration and review – Centralize email reviews to reduce error rates and improve efficiency.
• AI email tools – Provide users with purchase recommendations based on shopping history. Also, craft solid messages faster with the help of AI.

Pricing

Litmus has the following pricing options:

• Individuals – $99/month ($79/month with annual billing). It’s a basic plan with 1 user and up to 1000 email previews/month.
• Small teams – $199/month ($159/month with annual billing). It offers more features, can be used by up to 5 users and provides 2000 email previews/month.
• Enterprise – A plan with custom pricing, number of users and previews.

Integrations

You connect this MailCharts alternative to an ESP and business solutions, including Trello, Salesforce, Slack, HubSpot etc.

User ratings

G2: 4.6 (406 reviews)

Capterra: 4.6 (33 reviews)

MessageBird (SparkPost)

MessageBird is a customer relationship management (CRM), customer data platform, and communication solution that helps you stay in constant contact with your customers. It offers many email-related features, including analytics. Businesses can use it to track and analyze campaigns and communicate with their customers via various means (email, WhatsApp etc.).

See also: Sparkpost alternatives

Features

• Track email delivery – Access segment analytics, track over 40 metrics and generate insightful email marketing reports.
• A/B testing – Test several email options to see what gets the best results.
• Templates – Easily craft great messages for different scenarios thanks to a rich collection of ready-made, customizable templates.
• Branding – Ensure consistency when it comes to brand image and create reusable content for specific purposes and audiences.
• Benchmarking – Evaluate your email marketing performance against the competition.
• Drag-and-drop editor – Create emails easily and without coding thanks to a drag&drop editor.
• Segmentation – Use data about your audiences' browsing behavior, purchase history and predicted lifetime value to define the best audience segments for specific email campaigns.
• AI-driven subject line optimization – Use AI to improve your subject lines and boost open rates.
• Personalization – Customize your messages to fit specific purposes and scenarios (such as a welcome message, a back-in-store reminder etc.).
• Frequency capping – Limit the number of messages you send to users to avoid overwhelming them and ensure priority emails reach their targets.
• Optimize email deliverability – Aggregate real-time data to optimize deliverability. and ensure the best possible inbox placement thanks to over 100 internal checks across 30 areas.

Pricing

MessageBird pricing is based on your number of contacts:

• Contact-based pricing – €45/month (for 3,000 monthly contacts). You get up to 30,000 emails, WhatsApp sends or SMS, access to basic features, plus global coverage. If you have, for example, 20,000 contacts, the cost rises to €185/month.
• Enterprise pricing – Custom pricing. This plan is for large companies and offers over 50,000 monthly contacts.

You can also buy some of the features (email analytics, competitive tracker, PowerMTA etc.) separately.

Integrations

This MailCharts alternative integrates with many other tools, such as Calendly, Google services, HubSpot, Asana, Airtable etc.

User ratings

G2: 4.2 (66 reviews)

Capterra: 4.5 (151 reviews)

Datorama

Datorama – now Marketing Cloud Intelligence after being acquired by Salesforce a few years back – is a marketing analytics tool. It isn’t strictly focused on email marketing but can also help in this area because it aggregates data from various sources to make drawing conclusions and generating insights easier. The tool also offers a suite of AI features and automation that help optimize marketing efforts. 

See also: Adverity vs Datorama

Features

• API connector library – Aggregate and update data from over 170 sources to increase efficiency.
• Automated data preparation – Classify all your data, enrich it and set up automated maintenance alerts.
• Media planning and pacing optimization – Examine historical data to draw insights regarding performance, strategize, run simulations and boost customer acquisition and ROI.
• Universal connector and AppExchange – Access data from sources without APIs with an AI-powered universal connector. Expand the platform’s capabilities with approved partner-made applications, connectors and widgets.
• Einstein marketing insights – Use AI to generate insights for specific metrics.
• Data analytics built for marketers – Access whatever data you need, general or in-depth, via a customizable view.
• Database and tableau exporting – Export your data to Snowflake, PostgreSQL or Google BigQuery.

Pricing

This MailCharts alternative offers the following subscriptions:

• Starter – €3,000/org/month (billed annually). It can be used by up to 10 users and offers 3 million data rows and essential features.
• Growth – €10,000/org/month (billed annually). This plan is for growing companies that want to use different channels and run several campaigns simultaneously. It offers access for up to 20 users and 20 million data rows.
• Plus – Custom pricing (based on the number of data rows). The platform can accommodate up to 80 users and 100 million data rows. You also get the complete feature set provided by Marketing Cloud Intelligence.

Integrations

Marketing Cloud Intelligence offers over 170 API connectors. You can integrate it with Google Analytics, Facebook Ads, Gartner and other solutions. The platform also allows users to make custom connections. Finally, as part of the Salesforce software suite, it works well with other systems and tools created by this company.

You can also share marketing insights – with embedded dashboards, widgets, schedule updates etc. – on Slack with other teammates and stakeholders.

User ratings

G2: 4.2 (136 reviews)

Capterra: 4.2 (496 reviews)

Adverity

Adverity is an integrated data platform designed to help marketing teams automate data integration, governance and management. It lets you connect to over 600 data sources (including Shopify, Google BigQuery, Facebook Ads, Google Analytics etc.) to unify and visualize information in one place. Like Datorama, Adverity is not a dedicated email analytics platform, but it can serve this purpose to a degree, depending on the data sources you connect it to.

See also: Adverity alternatives

Features

• Data connection – Integrate data from over 600 sources and keep it in one centralized system.
• Management – Track critical data, standardize and use a customized view to make drawing insights and conclusions easier.
• Reports – Quickly generate reports for specific metrics and dimensions thanks to ready-made templates.
• Sharing – Export data to databases, BI tools (Looker, PowerBI etc.) or other apps (Adobe Experience, HubSpot etc.). Sync information automatically.
• AI Integration – Access an AI-enhanced data dictionary, automated monitoring and smart naming conventions. Use AI for data harmonization, integration, transformation and mapping.

Pricing

This MailCharts alternative tool offers pricing details upon request.

Integrations

You can integrate Adverity with over 600 connectors, including ESPs like Klaivyo or MailChimp and other platforms such as Shopify, Facebook Ads, Google Ads, Instagram Business and LinkedIn Ads.

User ratings

G2: 4.5 (225 reviews)

Capterra: 4.5 (26 reviews)

Email on Acid

Email on Acid is an end-to-end email quality assurance (QA), email automation platform and a Litmus alternative with built-in analytics tools. It helps companies reduce email QA time, maximize inbox performance and get the most out of their email marketing campaigns.

See also: Email on Acid alternatives

Features

• Campaign precheck – Use an automated checklist before deployment to ensure there are no content or deliverability problems without manual reviews.
• Email analytics – Collect client, device, engagement and ISP data, filter out prefetch opens and segment data based on various factors (gender, country etc.).
• Email accessibility testing – Make your emails accessible and ADA-compliant to ensure people with disabilities can read them.
• Email testing – See how your emails work with over 100 live email clients and devices.
• Image validation – Optimize and improve images in your emails to avoid slow loading times and ensure they display correctly on different devices. This tool also supports animated GIFs in emails, ensuring they always get displayed correctly.
• Inbox display – Increase your open rates by optimizing the subject line, preheader text and sender name.

Pricing

Email on Acid offers three pricing options:

• The Basics – $99/month ($74/month with annual billing). This plan is for 1 user and includes unlimited testing and projects.
• Premium – $179/month ($134/month with annual billing). This option offers access for up to 3 users.
• Enterprise – Custom pricing and number of users.

Integrations

This MailCharts alternative provides an API. However, the website lists no built-in integrations besides ESPs (email service providers).

User ratings

G2: 4.5 (42 reviews)

Capterra: 4.4 (26 reviews)

MailCharts alternative tools & competitors list: Selection criteria

Here’s what we considered when choosing tools for our list:

1. Key features – An email analytics platform must allow you to track and visualize critical metrics (subscriber lists, bounce and open rates, transactional data etc.) from several markets/campaigns in one view. It should also let you run A/B tests. Finally, customizability and data filtering/segmentation options are important factors.
2. Pricing – Features are essential, but only when a solution offers them at a competitive price. However, that doesn’t necessarily mean choosing the cheapest option – balancing value with cost is best.
3. Integrations – You usually need to connect software to other systems and solutions your business already uses, such as an ESP, business communicators (Slack, Skype, Microsoft Teams etc.) a CRM system, and many others. Because of this, integration options are essential.

MailCharts alternative tools & competitors: Comparison table

Conclusion

MailCharts is a decent email marketing tool, but it can be pricey and may not offer every feature your business requires. Unfortunately, there are no free alternatives to consider – but you can choose something that gives you more value for money. 

If you want to take your email analytics to the next level, try a MailCharts alternative – SEINō. It’s easy to use, integrates smoothly with other systems (BigQuery, Selligent, MailChimp, Google Analytics etc.) and allows you to track key metrics (including transactional data) and visualize them on customizable dashboards. You can also use it to monitor subscribers and run A/B tests.

Want to try it out? Learn more about SEINō or schedule a free demo to see all the features in action!