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Statista’s survey from last year shows that 44% of email marketing professionals prioritize improving the testing methods for email measurement/performance. Quality data you can easily access and analyze – or just glance at during an important meeting – is one of the critical elements that drive such refinement and enable effective email campaign management.
That’s where a comprehensive email marketing dashboard, such as the one offered by SEINō, comes in. While it’s pretty powerful and insightful in its default form, one of its defining characteristics is that you can customize and shape it however you want using drag-and-drop widgets and easily definable filters.
Here are five email marketing dashboard widget examples to help you keep a finger on all of your business’s essential data.
See also: How to measure email marketing success: A super actionable guide
What is an email marketing dashboard?
An email marketing dashboard provides a snapshot of your email campaigns’ performance and trends.
SEINō is an email analytics tool that uses widgets designed by experienced email marketing experts to instantly provide the data you need to drive decisions without forcing you to search through countless additional screens and menus. You can view the results of your latest campaigns, analyze the best- and worst-performing markets and visualize funnel or subscriber information.
SEINō dashboard is highly customizable. You can add or remove entire widgets and reorder them however you wish. Moreover, SEINō allows you to share the dashboard with your team with a single mouse click. Here’s what it looks like:
SEINō email marketing dashboard: Widget examples
Here are 5 powerful widgets you can add to the SEINō email marketing dashboard.
Performance dashboard widget
This widget lets you track and visualize email marketing performance metrics for a specified period. It shows data in the form of numbers/percentages and spark charts, with comparisons to last year or a specific period, which you can click for a more detailed comparison (the granularity filter ensures data remains readable no matter the timeframe).
By default, the dashboard presents the following metrics:
- Sent – The total number of emails you sent
- Open rate – The percentage of people who opened the received email
- Click-to-open rate – The percentage of recipients who opened the email and clicked the link inside
- Sessions – The number of sessions that originated from a specific source (i.e., an email marketing campaign)
- Generated revenue – Cumulative total for the selected period
Of course, these aren’t the only choices. You can use the drop-down menu to add various metrics (revenue, revenue per session, sessions and many more) divided into several categories (campaign, email, website etc.) or remove ones you don’t need. You also have the option to segment data using filters (like country, time etc.).
Moreover, changing the order of metrics allows you to modify how they are displayed on the dashboard. There are also tooltips with various additional details.
Try how easy it is to add and remove a metric from the performance widget with our clickable demo:
Revenue dashboard widget
Unlike many other solutions, SEINō doesn’t just focus on regular email metrics like open and click-through rates but lets you visualize and track plenty of useful transactional metrics, such as:
- Number of transactions – Just as the name suggests, you can track the total number of transactions made for a given period
- Total revenue – One the most important email marketing KPIs, also known as gross revenue. It lets you see precisely how much money you generated overall in a specific time, both from recurring and non-recurring revenue streams
- Average order value – AOV is the average amount of money customers spend during a single transaction. This metric offers you valuable insight into people's spending habits
- Revenue per email sent – Measured as a currency value, this metric shows how much money you make per email sent (on average), allowing you to evaluate the effectiveness of your particular email campaign ideas
Like the performance widget, this one is also customizable and allows you to show your revenue data as a graph.
Subscriber growth dashboard widget
SEINō subscriber growth dashboard widget allows you to track subscriber growth and engagement data. Like all our widgets, it’s highly customizable and easy to use. Let’s create it together:
The great thing about this widget is that, unlike many similar solutions, it allows you to monitor subscriber lists and analyze the development of your customer base.
You can track the number of people who subscribed and unsubscribed in a given period and see how many subscribers are repeat and new buyers. The dashboard also offers access to graphs that visualize essential information (email unsubscribe rate or subscribe rate, cumulative subscriber gain/loss, members delta etc.).
Funnel dashboard widget
SEINō funnel dashboard widget is an excellent tool for evaluating and visualizing the success of your email marketing campaigns. The funnel graph shows how many emails you sent were opened, how many people who opened them decided to click the link inside and how many such clicks translated into transactions.
In addition to the visualization, on the right side, you can also see the conversion rate from each previous step to the next.
You can also filter the data – to show information for a specific market, period, campaign, broadcast type etc. – and change the name of the funnel widget. It’s also worth pointing out that you can put two (or more) different custom funnel widgets on your dashboard, each visualizing a different area of your marketing efforts – for example, a specific campaign and a market you’re currently focusing on.
High/low dashboard widget
SEINō's high/low dashboard widget allows you to visualize the highest and lowest values for metrics during a specific period.
You can select any metric and narrow the data range further by using custom filters. For example, you can focus on a particular email marketing campaign or send date and exclude a specific content name or keyword (like “password reset,” “order confirmation,” “order delivery,” etc.) from the results.
You can add as many metrics as you want – all will be displayed under the same widget, making data easy to compare and analyze.
Conclusion
While a deep data analysis will always be required to optimize marketing efforts or conduct an email marketing audit, sometimes a quick look at your metrics is all you need – whether it’s to inform a key email marketing strategy decision or create an email marketing report.
An easily accessible and flexible marketing dashboard is essential for data-driven email marketing. The widget examples in this article prove how incredibly customizable and approachable SEINō is. Our platform provides everything you might need to monitor your key metrics and offers plenty of data segmenting and configuration options for nearly every possible scenario. The solution is also easy to set up and integrate with other ESPs and analytics tools.
Interested in checking SEINō out? Contact us right now to schedule a demo, or learn more about SEINō!
Email marketing dashboard: FAQ
Here are answers to some common questions regarding marketing dashboards and email marketing.
What should be on a marketing dashboard? It depends on the nature of your business. Generally speaking, email marketing dashboards should display metrics and data that are key to your day-to-day operations and decision-making. There are several categories of such metrics:
– Website metrics (bounce rate, web traffic etc.)
– Conversion metrics (ROI, conversion rate etc.)
– Traffic sources (social media, paid advertising etc.)
–Lead generation and sales metrics (sales revenue, leads generated etc.)
If you're unsure how to structure your dashboard, you can use marketing dashboard templates or ready-made widgets created by experts.
How do you monitor email marketing? You can monitor and measure regular email metrics such as email bounce rate, open rate, email click-through rate and email conversion rate via ESPs or specialized email analytics software such as SEINō. SEINō provides a deeper analysis because it can track transactional metrics, monitor how your customer base is developing or show the results of different campaigns in one reporting view.
How do I track email marketing ROI? You need to define clear goals for your email marketing efforts, set up UTMs, use analytics tools to track revenue and conversion and calculate the campaign’s cost. It’s important to note that iteration is often key to success – test different approaches, observe the marketing data and make changes as needed.
What are marketing dashboard examples? Some digital marketing dashboard examples include:
1. Email marketing dashboard
2. Web analytics dashboard
3. Social media marketing dashboard
4. Ecommerce marketing dashboard
