6 Best Supermetrics Alternative Options: Detailed Overview

Source: Freepik.com

According to HubSpot, one-third of marketers say that low open rates are one of their biggest challenges in email marketing. Low open rates, low CTR, no sales... You can solve these problems only by tracking and optimizing your email campaigns.

Supermetrics was a great tool for that when it was founded ten years ago. However, many people complain that it's a bit robust and not user-friendly according to today's standards.

That's why we created a guide on Supermetrics alternatives, with UX being one of the main factors, as well as in-depth marketing data analytics and testing. Keep reading to find the Supermetrics alternative for your needs.

Supermetrics alternative options: Selection criteria

Here are the features we focused on when selecting the best Supermetrics alternatives for you:

• Email analytics – We've chosen tools that can track multiple metrics, from open rate and CTR to revenue-related metrics such as average order value, campaign ROI etc. The software should also be able to do A/B testing and split tests.
• User interface – You should choose a tool that's intuitive and easy to navigate. It should also generate reports that are easy to understand and interpret.
• Integrations – You should choose a tool that integrates with your email service provider, marketing automation platform and other tools you might be using, such as Google Analytics or Google Search Console.
• Value for money – Finding the balance between features and cost is essential. Consider your budget and compare the different pricing plans available.

The best Supermetrics alternative for email tracking: Top picks

SEINō

SEINō is a next-generation email marketing analytics tool. Thanks to its advanced data transformation capabilities, it helps you visualize and analyze data from multiple campaigns to track email performance and discover opportunities for improvement.

Apart from standard metrics tracked by email analytics tools (open rate, CTR, unsubscribe rate), SEINō also tracks transactional metrics such as:

• Revenue per email
• Average order value
• Number of transactions
• Total revenue

It also allows you to monitor your subscriber list and customer base to discover patterns that will help you grow.

Why choose SEINō?

1. While most Supermetrics alternatives focus on one campaign at a time, SEINō allows you to compare and benchmark different campaigns. You can create custom dashboards, track email metrics that interest you and combine different data sources.
2. Advanced segmentation and A/B testing features allow you to test all elements of your emails.
3. SEINō offers a wide range of integration offers, so you can integrate it with an email service provider you're using (Mailchimp, Deployteq, Selligent, Salesforce Marketing Cloud, Klaviyo and many more). SEINō also integrates with other web analytics tools, such as Google Analytics.
4. Finally, SEINō is faster and easier to use than tools of previous generations. You get real-time insights into your campaigns so you can optimize them on the spot. 

With our tool, you can get the same results as data engineers and analysts, even though you have little experience in the field. Our goal was to make an intuitive and user-friendly tool everyone could use.

Here is what our clients have to say about SEINō:

Case study #1: Teemer Group, consisting of three fashion brands and more than 150 shops, struggled with reporting tasks and tracking revenue because they sell clothes both online and offline and have multiple revenue streams. 

SEINō helped them to track and combine multiple data sources by automating marketing reports and eliminating the need to use Google Sheets or Microsoft Excel. That saved a lot of time for Teemer Group managers and gave them new insights into sales and customer behavior.

Case study #2: SEINō enabled Glanbia, the largest online sports supplement seller worldwide, to get real-time insights into their email campaigns and track down transactions and revenue from each email. 

These insights save their team around 16 hours per week, which they can use to work on their marketing strategy and further test and optimize campaigns.

Features:

• Campaign benchmarking
• Transactional metrics
• Detailed on-demand reports
• Advanced segmentation
• Data transformation features

Pricing:

• Basic plan: €59 per month for up to 50,000 email sends
• Standard plan: €129 per month for up to 250,000 email sends
• Pro plan: €199 per month for up to 1,500,000 email sends
• Enterprise plan: €499 per month for unlimited email sends

Litmus

Source: G2.com

Litmus is an email testing and analytics tool designed to help you optimize your email marketing campaigns.

It stands out because of its excellent collaboration features. Litmus email builder allows the whole team of designers, copywriters and marketers to collaborate in real time on creating a winning email sequence.

What's more, you can make one change and automatically apply it across multiple email templates, ensuring your branding is consistent.

Regarding analytics, Litmus offers more insight into how people engage with your campaigns than Supermetrics. Not only can you see subscribers' geolocation, but you get to see:

• What device they're using
• Whether they use Light or Dark mode 
• How much time they spend reading and engaging with your content

It also tracks email rendering, providing insights into how your emails render across different email service providers, browsers and devices. This can help you quickly spot any rendering issues and test and compare different email providers to choose the one that's the best for you.

While you can't use Litmus to send campaigns, it integrates with multiple email service providers such as Mailchimp, SAP Marketing Cloud, Klaviyo etc. Other integrations include Slack and Trello for collaboration, Google Drive, Dropbox and OneDrive for uploading designs.

Platform Blue Sea Holidays increased its CTR by 133% and bookings by 35% by sending relevant, personalized offers based on advanced geo-targeting capabilities.

On the con side, small marketing agencies might find this tool a bit pricey. If that's the case, check out other Litmus alternatives as well.

Features:

• Email rendering metrics
• Collaboration
• Geo-targeting

Pricing:

• Basic: $99/month, up to 1,000 email previews
• Plus: $199/month, up to 2,000 email previews 
• Custom: custom price, ideal for collaboration, unlimited number of users

Funnel.io

Source: Capterra.com

Funnel.io is a data mapping tool that allows you to store and analyze all your data in one place. Apart from tracking emails, you can also use it for analyzing data from all of your marketing channels, including social media, Facebook and Linkedin ads, Google ads, SEO and SEM.

This marketing reporting tool integrates with over 500 marketing platforms, making it ideal for marketing agencies that offer full service. You can combine data from multiple sources to get more comprehensive insights into your customers' behavior. It's one of the rare data aggregation tools that integrates with powerful data transformation tools such as Looker Studio, formerly Google Data Studio, which transforms data into actionable reports.

Funnel.io can be a good option for marketing teams that want to see the bigger picture and compare different channels. Its automated data collection solution can also help you save a lot of time you'd spend manually creating reports.

However, when it comes to tracking emails, it lacks some features that other email analytics tools have. With Funnel.io, you can:

• See basic metrics such as sends, opens, CTR and conversion rate
• Calculate revenue based on your conversion rate

Since switching to Funnel.io, Mediaschneider, a Swiss media agency with 80 employees, has saved 7,500 hours yearly by automating data collection from different sources like Google Analytics and Facebook ads.

All in all, Funnel.io is a great overall marketing reporting and data visualization tool, but if you're looking for advanced email tracking, you may end up a bit disappointed.

Features:

• Multiple integrations
• Automated marketing reports
• Data import
• Data warehouse

Pricing:

• Essentials: starting at €360 per month (up to five users, ideal for individuals and small businesses)
• Plus: starting at €1,000 per month (unlimited number of users, ideal for marketing teams)
• Enterprise: starting at €2,200 per month (dedicated account manager and priority customer support)

See also: Funnel.io alternatives

Email on Acid

Source: G2.com

Email on Acid is a platform for email testing and optimizing your campaigns. Another area where this tool can help you is improving email deliverability.

It offers unlimited email previews and content checking: inbox display, links, images, accessibility etc. More expensive pricing plans offer spam testing for both B2B and B2C emails.

Here are some insights into Email on Acid analytics:

• You can separate transactional emails from newsletters to get more accurate insights.
• You can use heatmaps to see how your subscribers engage with your emails.
• You can set engagement thresholds to see how many people actually read an email and how many skimmed it or just glanced at it.

When it comes to sending emails, Email on Acid integrates with various email service providers such as Campaign Monitor, Mailchimp, SendGrid etc.

While users say that Email on Acid is pretty intuitive and easy to use, some complained that the UI could be improved. Some pages take longer to refresh, which can be frustrating and time-wasting.

See also: 7 Email on Acid alternatives for email analytics or Email on Acid vs Litmus comparison

Features:

• Heat mapping
• Engagement tracking
• Campaign precheck

Pricing:

• The Basics: $74 per month (only one user, just email previews, no analytics)
• Premium: $134 per month (up to three users, email analytics included)
• Professional: $449 per month (up to ten users)
• Enterprise: custom price

Wildmetrics

Source: Wildmetrics website

Wildmetrics is a revenue-oriented analytics platform focused on analyzing data from Stripe and Segment. Businesses that can benefit the most from it are SaaS and subscription-based businesses.

What sets it apart is that it not only analyzes your data with high accuracy but also gives you actionable advice on how to improve your conversion rate and increase revenue. You get AI-powered reports and you can even ask custom questions that Wildmetrics will answer with the help of OpenAI.

You can:

• Enter your revenue KPIs and monitor daily progress
• Track your monthly recurring revenue, revenue from new clients and growth rate
• See the churn rate and the number of customers who have upgraded or downgraded their subscription plan

There's one limit, though: unlike other tools, you can’t use Wildmetrics throughout the sales funnel to pull data and analyze engagement, clicks etc. You are only able to see and analyze emails that have caused conversions.

This may be a problem, knowing that 81% of marketers track email engagement to measure content performance. If you're one of them, you will have to combine it with some other tool, which quickly adds up costs.

Also, just like Supermetrics, Wildmetrics isn't great in historical data management. Due to a lack of storage space, you may need the help of someone who managed data warehouse services before.

However, Wildmetrics is a pretty new reporting automation tool so there are not enough users who have tested its abilities. Another thing to bear in mind is that Wildmetrics relies on OpenAI, which is not 100% accurate.

Features:

• Monitoring MRR and ARR
• Milestone tracking
• Benchmarks
• AI-powered recommendations

Pricing:

• Free: up to €10,000 MRR
• Early bird: €49 per month, track unlimited MRR

MailCharts

Source: Sourceforge.net

MailCharts is an email analytics platform designed for e-commerce and online stores.

This platform offers much more than data analysis. You can think of it as your e-commerce encyclopedia. You can use it to follow industry trends and find inspiration by browsing its library with hundreds of different email designs, subject lines, holiday campaigns etc.

MailCharts offers a user-friendly and straightforward approach to optimizing your email campaigns. They have an Email Score system that ranks your email based on various criteria such as HTML code, mobile optimization, spam filter etc.

When it comes to analytics, this tool has pretty different options than Supermetrics. Apart from standard email metrics, you can:

• Compare your performance by benchmarking with the best-performing brands in your category from the MailCharts index, which has data for thousands of brands
• Get access to the best-performing sending time, volumes and subject lines in your industry 
• Use MailCharts for A/B testing and save a lot of time and effort because it shows you the results of previous split tests done by similar brands

MailCharts integrates with many email providers such as MailChimp, SendGrid or ConstantContact through data source connectors.

Features:

• Email scoring
• E-commerce trends and tips
• Benchmarking with competitors
• Database with email samples

Pricing:

• Free plan: limited selection of email samples
• Pro: $149 per month (+ $49 for every additional user). thousands of email samples, trends and benchmarks
• Enterprise: custom price, unlimited number of users, access to SMS templates as well

The best Supermetrics alternative: comparison table

PlatformFeaturesPricingBest forSupermetricsEmail performance tracking
Data visualization
Automated reporting
Single Collector: $39 per user (one data source)
Essential: $99 per month (up to 10 data sources)
Core: $239 per month (up to 25 data sources)
Super: $539 per month (up to 46 data sources)
Enterprise: custom price (unlimited data sources)Large companies with big marketing teamsSEINōCampaign benchmarking
Transactional metrics
Detailed on-demand reports
Advanced segmentation
Data transformation featuresBasic plan: €59 per month for up to 50,000 email sends
Standard plan: €129 per month for up to 250,000 email sends
Pro plan: €199 per month for up to 1,500,000 email sends
Enterprise plan: €499 per month for unlimited email sendsIn-depth email tracking and analyticsLitmusEmail rendering metrics
Collaboration
Geo-targetingBasic: $99/month, up to 1000 email previews
Plus: $199/month, up to 2000 email previews
Custom: custom price, ideal for collaboration, unlimited number of usersCollaborating on email designFunnel.ioMultiple integrations
Automated marketing reports
Data import
Data warehouseEssentials: starting at €360 per month (up to 5 users, ideal for individuals and small businesses)
Plus: starting at €1000 per month (unlimited number of users, ideal for marketing teams)
Enterprise: starting at €2200 per month (dedicated account manager and priority customer support)Analyzing data from different marketing channelsEmail on AcidHeat mapping
Engagement tracking
Campaign precheckThe Basics: $74 per month (only one user, just email previews, no analytics)
Premium: $134 per month (up to 3 users, email analytics included)
Professional: $449 per month (up to 10 users)
Enterprise: custom priceCampaign precheckWildmetricsMonitoring MRR and ARR
Milestone tracking
Benchmarks
AI-powered recommendationsFree: up to €10.000 MRR
Early bird: €49 per month, track unlimited MRRAnalyzing MRRMailChartsEmail scoring
E-commerce trends and tips
Benchmarking with competitors
Database with email samplesFree plan: limited selection of email samples
Pro: $149 per month (+ $49 for every additional user), thousands of email samples, trends and benchmarks
Enterprise: custom price, unlimited number of users, access to SMS templates as wellE-commerce email samples and trends

Conclusion

As you can see, there are different approaches to analyzing your email marketing data and each tool has unique features. Everything depends on your needs and what you focus on at this stage of your business.

If you want to focus on performance metrics and turn your email into a powerful revenue stream, SEINō is the right tool for you. You'll get real-time insights and be able to improve your campaigns immediately!

Schedule a free demo and see how we can help you reach your goals!

Supermetrics alternative options: FAQ

What is the alternative for Supermetrics Data Studio? There are many Supermetrics alternatives and the choice depends on what you are looking for. If you want to analyze marketing data from multiple sources, Funnel.io might be a good choice. However, if you want a tool with powerful email analytics, SEINō might be the best option.

Is there a free version of Supermetrics? No, but there's a 14-day trial if you want to try Supermetrics for free. However, it's worth mentioning that you won't have full access to all features during the free trial.

What are the limitations of Supermetrics? Supemetrics doesn't have storage to keep your historical data, which makes it difficult to load data and track your progress. If you decide to use it, you might have to pay for additional data warehousing solutions. Also, some metrics are incompatible with some data sources.