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Having all your marketing data scattered across several places can be an absolute nightmare when trying to generate in-depth insights that can help your business thrive. Tools such as Funnel.io or Supermetrics help to solve this problem by allowing you to provide one source of truth for your marketing analysts. But how do these solutions compare against one another? What features do they offer? What are their integrations and pricing plans? Read our detailed Funnel.io vs Supermetrics comparison to find out! We’ll finish with a bonus third option you can try if you need something for deeper email analytics.
What is Funnel.io?
Funnel.io is a marketing intelligence platform that helps businesses organize and use their marketing data to generate actionable insights and optimize targeting. The solution provides a centralized hub for information gathered via over 500 connectors (for example, Google Analytics, Facebook Ads, Instagram Insights, Salesforce etc.). It offers customizable dashboards and helps analyze data. The tool also provides various destinations for data export, including Looker Studio, Google Sheets, Microsoft Power BI and many more.
See also: Top 6 Funnel.io Competitors for Email Analytics
What is Supermetrics?
Supermetrics is a platform that allows companies to integrate, arrange and manage marketing data from various connectors (Ahrefs, Facebook Ads, Google Analytics, Marketo etc.), helping marketing analysts, business intelligence teams and other specialists use it effectively. It allows companies to generate insights based on data from several sources and provides a single source of truth, making analysis much more straightforward.
See also: 6 Best Supermetrics Alternative Options: Detailed Overview
Funnel.io vs Supermetrics: How they compare
We’ve introduced both solutions, so let’s look at their similarities and differences. We’ll analyze their features, pricing options, integrations, customer support and user ratings.
Features
Funnel.io offers the following features:
- Data hub – Automatically manage connections to different data sources, access built-in field mapping for various ad platforms and normalize data types.
- Reporting – Use the built-in reporting and analytics tools such as customizable and secure dashboards to centralize and visualize data efficiently.
- Measurement – The available AI technology, mix-marketing modeling, incrementality testing and attribution generate in-depth insights and drive decisions.
- Export – The fully managed API connections can efficiently move your information to a data warehouse, marketing app, file storage etc.
Here’s Supermetrics’ feature set:
- Connection – Streamline reporting on data to help various teams (SEO specialists, marketing experts, social media managers etc.) make the most out of information. Improve data flows and remove reliance on copying and pasting to minimize human errors.
- Transformation – Automatically normalize data to reduce inconsistencies and redundancies. Use data visualization tools, data transformation tools and features such as blending and custom fields to display information however you like. Set up custom rules to extract additional insights.
- Storage – Access Supermetrics storage to build repositories that house your data without external warehouses. Specify access rules for increased security.
- Analysis – Use mix-marketing modeling, visualize and summarize your raw data with AI and use charts and templates to simplify and digest it.
- Act – Upload conversions from offline and online sources directly to the platforms you use for your marketing campaigns and get expert help from Supermetrics professionals to get the most out of this information.
Both platforms have similar features, making it difficult to choose a clear winner in this area. One thing worth mentioning is that Supermetrics only offers data storage as an opt-in service – you can forgo it and rely entirely on direct data source connections if that’s your choice.
Integrations
Funnel.io integrates with over 500 other data source connectors and solutions, including Facebook, Google Ads, Amazon Ads, TikTok, Tableau, Salesforce and Microsoft Advertising.
Supermetrics connects with the most popular marketing data platforms and offers similar integration options, but its overall number of connectors is lower.
Pricing
Funnel.io offers three pricing plans:
- Starter – €1.08/flexpoint/month, billed monthly, includes 350 connectors and designations for free, plus basic features.
- Business – €1.35/flexpoint/month, billed annually, for over 500 connectors, more reporting and exporting possibilities and a team of experts that helps you manage marketing data.
- Enterprise – €1.80/flexpoint/month, billed annually. This plan is for companies looking to scale up with everything in Business plus 12 enterprise-specific connectors, an additional destination and premium features.
With Supermetrics, the price depends on where you want to move data. For example, with Looker Studio (Google Data Studio), Google Sheets, Microsoft Excel or Power BI, you have the following options:
- Essential – €37/month, billed monthly. It provides a basic feature package with only one data destination (Looker Studio, Google Sheets, Microsoft Excel or Power BI), four sources and one user. It includes weekly data refreshes.
- Core – €199/month, billed monthly. It gives access to 27 data sources and three users but still only one destination. You also get daily data refreshes.
- Super – Custom pricing. This plan offers access to 53 data sources and two destinations. It is for five users and includes hourly data refreshes.
- Enterprise – Custom pricing. Offers up to 125 data sources, three destinations, plus data warehouses and hourly & on-demand data refreshes.
The prices above are with monthly billing. You can save 10% or 20% with quarterly and annual billing (below), respectively.
The pricing models of Funnel.io vs Supermetrics are difficult to compare directly. You can estimate the total Funnel.io price for your case with their calculator and evaluate the value for money they bring to your business.
Customer support
Funnel.io offers a self-service knowledge base and allows customers to ask for help via email. Supermetric has a similar setup – a dedicated support page and email contact.
The main difference is that with Funnel.io, higher-tier customers can get priority support, whereas Supermetrics doesn’t offer such an option.
User rating
SEINō: Funnel.io vs Supermetrics alternative
Funnel.io and Supermetrics are both solid options, but what if you need a more specialized option that offers access to accurate, in-depth data about email analytics? SEINō is such a platform. It’s a highly customizable email analytics tool that can be a great alternative to Funnel.io and Supermetrics for companies with a strong focus on email marketing. It streamlines email campaign management and lets you keep a finger on subscriber engagement, monitor key metrics and more.
Features
- Campaign benchmarks – Use our email marketing dashboard to compare multiple campaigns in one reporting view and see how they differed in results.
- Transactional metrics platform – Monitor transactional data (number of transactions, total revenue, per-client revenue, average order value etc.) that most other tools won’t let you track.
- Subscriber list monitoring – Manage customer base development and subscriber lists.
- Advanced A/B tests – Create two campaigns, send them to the same people and use SEINō’s Data Explorer to evaluate which works better, or email two audiences to identify areas your business should focus on.
- Powerful analytics – Use our analytics tools to track email marketing KPIs such as email conversion rate, open rate, click-through rate, deliverability, bounce rate etc. Set targets for each monitored metric to customize the platform to your specific needs.
- Automatic alerts – Create notifications never to miss important details, such as a sudden decrease in deliverability or a rising number of unsubscribers.
- Data export – Draft email marketing reports and export your data to CSV or Excel files for easy sharing.
- Visual dashboards and graphs – Access a powerful, customizable email marketing dashboard to visualize critical data using graphs.
- Data filtering and segmentation – Use SEINō’s filtering and segmentation features to group, pivot and target data however you want.
Integrations
You can connect SEINō to the most popular email service providers (Salesforce Marketing Cloud, Klaviyo, Selligent etc.). Our tool also integrates with BigQuery, SMTPeter, Google Analytics and more.
Pricing
We have four pricing plans:
- Basic – €59/month ($590/year with annual billing)
- Standard – €129/month ($1290/year with annual billing)
- Pro – €199/month ($1990/year with annual billing)
- Enterprise – €499/month ($4990/year with annual billing)
Customer support
Customer satisfaction is always our top priority. The SEINō customer support team will happily help you with dashboard customization, integrations or any issues you might encounter. Feel free to contact us via email or phone.
Case studies
Check out some of our case studies to learn how SEINō can help your business.
Funnel.io vs Supermetrics vs SEINō: Comparison table
Conclusion
Both Funnel.io and Supermetrics are decent marketing platforms. They can help you aggregate and organize your data from different platforms.
However, if your focus is on data-driven email marketing, SEINō might be a much better choice. It’s an easy-to-use tool that offers quick access to vital email-related data. It allows you to track transactional metrics, manage email marketing KPIs, run A/B tests and monitor subscriber engagement and behavior.
Want to check it out? Learn more about SEINō or schedule a free demo!
FAQs
What is Funnel.io for? Funnel.io is a marketing intelligence platform that helps businesses integrate and use all their marketing data and improve data delivery performance.
Is Funnel.io worth it? Yes, Funnel.io has high scores on G2 and Capterra (4.5 and 4.7, respectively), which suggests it’s a good tool. However, if you’re looking for a specialized email analytics tool, SEINō is a better option.
Is Supermetrics worth it? Supermetrics also has solid scores on G2 and Capterra (4.4 on both platforms) – its users seem happy with it. It’s a good general analytics tool unless your marketing heavily relies on email communication – in which case, SEINō is a better choice.
What are the cons of Supermetrics? According to user reviews on Capterra, the biggest problem is the quality of customer service (for example, one company mentions being billed incorrectly due to miscommunication). Some people also struggle with the user interface which suggests it could be more user-friendly.
