6 Best AWeber Alternatives for Email Analytics

AWeber's valuable features, like data integration, segmentation and A/B testing, make it a popular option for businesses looking to improve their email campaigns. However, you may need more powerful email analytics to make your campaigns even more successful.

In this article, we present the six best AWeber alternatives for email analytics. We have carefully curated a list of high-class email marketing solutions that provide advanced analytics capabilities, allowing you to gain valuable insights, optimize your campaigns and achieve better engagement and conversions.

Let's dive into the world of top-notch email marketing software and find the perfect fit for your business.

AWeber alternatives: Selection criteria 

While checking out candidates for good AWeber alternatives, we considered the following criteria:

• Email campaign reporting: We looked for a tool that provides detailed reports on your email campaigns, including conversion rates, open and click-through rates. These features help you maximize the effectiveness of your campaigns by enhancing engagement and driving higher conversion rates.
• Subscriber analytics: We considered tools that provide insights into your subscribers, such as demographics, behavior and engagement. It gives you an understanding of how recipients interact with your emails and helps you optimize email campaigns.
• A/B testing capabilities: We looked for tools that allow you to test different email subject lines, content and designs. This feature helps you to make data-driven email decisions and improve your future campaigns for better overall performance.
• Integration with other platforms: We considered tools that integrate with other software, such as Google Analytics, ESPs, CRMs and e-commerce platforms. It helps you analyze data from various sources, giving you a comprehensive overview of your email campaigns.
• Real-time analytics: We looked for tools that provide real-time analytics, allowing you to monitor the performance of your email campaigns as they happen.
• Pricing: To assist you in finding a product that aligns with your requirements and budget, we thoroughly compared the pricing plans offered by AWeber alternatives. It will help you achieve the best value for your money and avoid unnecessary expenses on features you may not require.

6 best AWeber alternatives for email analytics

Here’s our curated list of the most noteworthy AWeber alternatives:

SEINō

SEINō is an email analytics tool for businesses that provides real-time insights into the effectiveness of their email campaigns. With SEINō, companies can easily keep track of subscriber engagement, measure email performance and identify areas that need improvement in their email marketing strategies.

Although not a direct AWeber alternative, you can use SEINō on top of your ESP for more powerful insights.

SEINō’s advanced features include:

1. You can compare and benchmark campaigns in a consolidated view, which sets it apart from reporting within the ESP. Typically, other platforms only allow you to see results for each campaign individually without an easily comparable overview.
2. You can track transactional metrics that do not commonly occur on other platforms. These metrics include the number of transactions, total revenue, average order value and revenue per email sent.
3. You can monitor your subscripter lists and how your customer base is developing.

Features:

• A/B testing
• Advanced reporting and segmentation tools
• Email marketing dashboard
• Link tracking
• Data export
• Highly customizable graphs
• Data filters
• Easy sharing
• Metric targets
• Drag-and-drop editor
• Pro-active notifications
• Benchmark comparison
• Excellent customer support
• Integrates with Google Analytics, Deployteq, Selligent, Salesforce Marketing Cloud, Copernica, Braze etc.

Pricing

• Basic: €59 per month for up to 50,000 email sends
• Standard: €129 per month for up to 250,000 email sends
• Pro: €199 per month for up to 1,500,000 email sends
• Enterprise: €499 per month for unlimited email sends

Email analytics in comparison to AWeber

AWeber is a typical email service provider and SEINō is an email analytics platform. Although SEINō isn't a direct AWeber alternative, it can enrich the tool's data and you can use it on top of this or other ESPs. 

SEINō's AI-powered analysis provides unique insights that can help businesses optimize their campaigns, while AWeber's Stats app allows users to analyze their emails anywhere and anytime.

Customer feedback

Brevo (Sendinblue)

Image source: emailtooltester

Brevo is a cloud-based email marketing tool designed to cater to organizations of varying sizes. It provides a comprehensive package of features, including marketing automation, email campaigns, transactional emails and SMS messaging capabilities.

With Brevo, users can design mobile-responsive emails using built-in design tools. They can schedule and automate marketing campaigns and test message deliverability before sending them out. 

You can send transactional emails using Brevo's SMTP service or API. The contact management functionality allows users to import contacts, categorize lists, create collection forms, behavioral forms and more.

Features:

• Reporting: open rate, click-through etc.
• Heat maps
• A/B testing
• Real-time analytics
• Email marketing campaign management
• Advanced automation to sort contacts
• Allows to create landing pages
• Signup forms to grow your email list
• Social media marketing
• eCommerce marketing
• Integrates with WordPress, Facebook, Magento, WooCommerce, Drupal and PrestaShop

Pricing:

Brevo offers a free plan with unlimited subscribers allowing you to send 300 emails a day, and three pricing plans:

• Starter with 20,000 emails per month without a daily sending limit for $25 per month
• Business with marketing automation and A/B testing for $65 per month
• Brevo Plus with advanced integrations and Enterprise-grade security -- custom pricing

Email analytics in comparison to AWeber

Both AWeber and Brevo are email marketing automation software offering email analytics features, enabling you to monitor key stats such as open rate, click-throughs and bounces. Both platforms offer segmentation features that allow you to reach specific groups of subscribers with tailored messages. 

While AWeber offers geographical location tracking and subscriber activity tracking, Brevo provides heat map functionality, allowing you to see where and how recipients interact with email content.

Customer feedback

(Syazwani on Software Advice)

See also: Brevo (Sendinblue) alternatives

Klaviyo

Image source: eCommerce Fastlane

Klaviyo is an email marketing platform enabling online brands to efficiently manage customer data and interactions. It allows businesses to transform individual customer transactions into enduring relationships.

The platform integrates with various technology tools, including Shopify, Magento, Facebook, Google Ads and Zapier. This seamless integration allows businesses to comprehensively understand each customer visiting their website, including the factors influencing their engagement, email bounce rates and purchasing decisions.

Klaviyo offers a variety of email and SMS templates that enable businesses to automate personalized communications. Customers receive relevant and tailored messages, including timely recommendations, abandoned cart reminders and drop alerts.

Features:

• Automated workflows
• A/B testing
• Web push notifications
• Landing page builder
• Pre-built templates
• Multi-channel marketing
• Customer intelligence
• Real-time analytics
• Reporting features
• Bulk SMS marketing campaigns
• Transactional email capabilities
• Subscriber analytics

Pricing:

• Free: for 500 monthly email sends
• Email: $45 per month for 15,000 email sends 
• Email and SMS: $60 per month with 1,250 monthly SMS credits and 15,000 monthly contacts 

Email analytics in comparison to AWeber

Both Klaviyo and AWeber are email marketing tools offering email analytics features, A/B testing, email templates and customization options. 

Customer feedback

(Michael on Software Advice)

See also: Klaviyo alternatives

Litmus

Image source: Software Advice

Litmus is a comprehensive email marketing solution designed to meet the needs of marketing teams across various industries. It allows to create, test and analyze email campaigns effectively.

With the Litmus Builder feature, users can instantly preview emails, navigate code using a grid view and utilize reusable code snippets. 

Furthermore, users can incorporate email analytics tracking codes to gather valuable campaign insights such as subscriber geolocation and engagement duration. 

Litmus also seamlessly integrates with popular email service providers (ESPs) like Mailchimp, Salesforce Marketing Cloud, IBM Watson Campaign Automation, Marketo and others, allowing synchronized operations.

Features:

• A/B testing
• Reporting
• Real-time analytics
• Event-triggered actions
• List management
• Ling click tracking
• Drag-and-drop builder
• Intuitive UI
• Geolocation analytics
• Social media ads (Facebook, Instagram)

Pricing:

• Basic: $99 per month to design attractive emails
• Plus: $199 per month for automation testing
• Enterprise: custom pricing for maximizing collaboration

Email analytics in comparison to AWeber

Both email marketing platforms offer email testing tools that enable you to optimize your email campaigns and improve engagement rates. 

However, when we compare AWeber vs. Litmus regarding email analytics, we can see that the latter additionally provides a comprehensive QA test to ensure your emails reach your subscribers. Moreover, Litmus's advanced reporting features include device usage, Dark Mode and read time.

Customer feedback

(James on Software Advice)

See also: Litmus alternatives

ActiveCampaign

Image source: VentureBeat

ActiveCampaign is a comprehensive platform for automating customer experiences to enhance meaningful customer interactions. It offers businesses of any scale many automations that integrate email marketing, marketing automation and CRM functionalities. These automations provide advanced segmentation and personalization options across various communication channels like social media, email, messaging, chat and text.

ActiveCampaign is one of the most popular email marketing tools that integrate with over 920+ apps, allowing businesses to connect their tools with ActiveCampaign's marketing automation. Some of the popular integrations include Shopify, Salesforce and Postmark Messaging.

ActiveCampaign also offers built-in CRM and list customization features, making it easy to segment your list and engage users based on dynamic email content.

Features:

• Segmentation
• A/B testing
• Lead management
• Data import/export
• Sales pipeline management
• Contact database
• Custom email templates
• Landing pages
• Subscriber analytics
• Reporting features for tracking open, click-through and conversion rates

Pricing plans:

ActiveCampaign offers different pricing based on the number of transactional emails:

• $15 per month for 10,000 emails
• $55 per month for 50,000 emails
• $115 per month for 125,000 emails
• $245 per month for 300,000 emails
• $455 per month for 700,000 emails
• $775 per month for 1,500,000 emails
• $995 per month for 3,000,000 emails
• $1,295 per month for 5,000,000 emails

See also: ActiveCampaign alternatives

Email analytics in comparison to AWeber

Both AWeber and ActiveCampaign offer email analytics features, A/B testing, email templates and customization options. However, ActiveCampaign offers more advanced reporting and real-time analytics that allows you to delve deep into the performance of your email campaigns and find data on opens, page visits, click maps, geo-tracking and more.

Customer feedback

(Megan on Software Advice)

Braze

Image source: The Operator

Braze is a customer engagement platform that enables businesses to effectively connect with customers through multiple channels such as email, push notifications and in-app messages. Its core functionalities comprise personalized messaging, audience segmentation, automation workflows and real-time data analytics.

With Braze’s machine-learning capabilities, businesses can streamline their sales processes and enhance communication strategies by leveraging customer behavior, preferences and previous interactions. The platform serves diverse industries, including retail, e-commerce, media and travel.

Features:

• A/B testing
• Reporting and analytics
• Template management
• Mobile optimized emails
• Detailed segmentation
• Real-time analytics
• Integration with Google Analytics, Salesforce, Branch and Iterable

Pricing:

Braze provides customized pricing options to meet the specific requirements of each business.

Email analytics in comparison to AWeber

Braze is an AWeber alternative that offers more advanced email analytics features, allowing you to track customer behavior, including website activity and purchase history.

See also: Top 6 Braze competitors and alternatives

AWeber alternatives: comparison table

Here's a comparison of the best AWeber alternatives in a table view:

PlatformFeaturesPricingBest forAWeberCampaign management
Source tracking
Interaction tracking
Lead nurturing
Internal communications
Email metrics: open rate, click-through rate, unsubscribe rate, bounce rate$12.50 per monthSmall businesses, entrepreneurs, podcasters, bloggers, nonprofitsSEINōA/B testing
Advanced reporting and segmentation tools
Link tracking
Data export
Highly customizable graphs
Data filters
Easy sharing
Metric targets
Drag-and-drop editor
Pro-active notifications
Benchmark comparison
Integrates with Google Analytics, Deployteq, Selligent Salesforce, Copernica and Braze€59 per monthMedium and enterprise marketing agencies and eCommerce companiesBrevo (Sendinblue)Reporting: open rate, click-through etc.
Heat maps
A/B testing
Real-time analytics
Email marketing campaigns
Advanced automation to sort contacts
Allows to create landing pages 
Signup forms to grow your email list
Social media marketing
eCommerce marketing
Integrates with WordPress, Facebook, Magento, WooCommerce, Drupal and PrestaShop$25 per monthGrowing businessesKlaviyoAutomated workflows
A/B testing
Web push notifications
Landing page builder
Pre-built templates
Multi-channel marketing
Customer intelligence
Real-time analytics
Reporting features
Bulk SMS marketing campaigns
Transactional email capabilities
Subscriber analytics$45 per montheCommerce storesLitmusA/B testing
Reporting
Real-time analytics
Event-triggered actions
List management
Ling click tracking
Drag-and-drop builder
Intuitive UI
Geolocation analytics
Facebook and Instagram ads$99 per monthSmall email teams consisting of 2-3 membersActiveCampaignSegmentation
A/B testing
Lead management
Data import/export
Sales pipeline management
Contact database
Custom email templates
Landing pages
Subscriber analytics
Reporting features for tracking open, click-through and conversion rates$15 per monthSmall and medium-sized businesses aiming to enhance customer relationships as part of their growth strategyBrazeA/B testing
Reporting and analytics
Template management
Mobile optimized emails
Detailed segmentation
Real-time analytics
Integration with Google Analytics, Salesforce, Branch and IterableN/ACompanies of various sizes

Conclusion

By leveraging the power of these email marketing solutions, you can gain valuable insights into subscriber behavior, personalize your campaigns, automate workflows and achieve better engagement and conversions. The right AWeber alternative for your business will depend on your budget, industry and specific requirements.

SEINō is worth checking out because it provides a user-friendly interface, real-time insights and AI-powered analysis that make your ESP much more powerful. On top of that, SEINō is a highly adaptable platform. Schedule a free demo today!

AWeber alternatives: FAQ

Is AWeber worth it? AWeber is a good email marketing service that offers various features to help businesses create and manage their email marketing campaigns. However, whether AWeber is worth it depends on the needs and preferences of the business. Here are some pros and cons of AWeber based on the search results:
Pros:
– Affordable pricing plans, including a free plan for up to 500 subscribers
– Exceptional customer support, including 24/7 email, live chat and phone support
– Valuable features such as data integration and storage, segmentation, A/B testing, a drag-and-drop email builder and reporting
– Easy to use, especially for non-tech-savvy individuals
– A variety of integrations with other tools and platforms
Cons:
– Automation workflows are limited to sequential emails
– The landing page builder lacks advanced customization options
– No detailed analytics

Can I use AWeber for free? Yes, AWeber offers a free plan for up to 500 subscribers. The free plan features basic email marketing functionalities and unlimited landing pages.
However, the free plan has some limitations, such as capping subscribers at 500 and monthly email sends at 3,000.

Is AWeber an email automation platform? Yes, AWeber is an email automation platform. AWeber's automation features allow businesses to create automated email campaigns that send targeted messages to subscribers based on their behavior or preferences.
Additionally, AWeber offers a range of functionalities, such as data integration and storage, segmentation, A/B testing, a drag-and-drop email builder and reporting, that can help businesses optimize their email marketing campaigns and improve engagement rates.
You can use SEINō on top of AWeber for even more detailed insights.