6 Mailjet Alternatives to Try for Email Tracking

Mailjet is known to be one of the more affordable email service providers. With its email editor, newsletter templates, collaboration tools and contact list management, it's a popular choice for people starting with email marketing campaigns.

But there's a reason some are considering Mailjet alternatives – its limited analytics options. Growing companies know that data allows them to achieve 5x growth compared to competitors that don't take the time to gather insights.

There are other email marketing tools out there that provide you with more insightful analytics, such as transactional email performance. Experts agree that extensive data, testing and segmentation increase engagement and conversion rates while decreasing the cost per lead spending, bounce and unsubscribe rates.

Let's dive in and discover the best Mailjet alternative for all your email tracking needs.

Mailjet alternatives: selection criteria

Image source: Freepik

“In this environment, email marketing has developed into a crucial tool for every e-commerce company wanting to maintain an edge over the competition,” says an email marketing expert, Taras Sukhovych. However, you must know how to make the best of this powerful instrument.

Here's what to consider when browsing through the best Mailjet alternatives to find the perfect option for tracking your email marketing campaigns:

• Functionality: Each email marketing service should provide information that allows you to track the performance of your efforts. The basic email marketing KPIs you should analyze include open rates, click-through rates, bounce rates, conversion rates and A/B testing results. We advise opting for tools that track transactional email metrics like total revenue, average order value, revenue per email sent and total number of transactions.
• UI and UX: Choose an email marketing service that's easy to switch to and use. Evaluate the dashboard screenshots we provided and pick the one that seems the most transparent while presenting all the valuable information you need to drive your strategy forward.
• Pricing: Some tools on our list are free, while others offer a trial or demo. These are very practical for testing capabilities before committing to a paid plan. Choose software that offers good value for money and the exact functionalities you need for a reasonable budget.
• Ease of integration: Ensure that the email marketing software of your choice makes your campaigns run more smoothly by integrating with your ESP, marketing automation platform and other tools you might be using, e.g., Google Analytics.
• Customer feedback: Browsing through user opinions gives you an insight into the main advantages and pain points of those who have already used the product. Many negative reviews should spark your suspicions – equally to only five-star ratings, with no complaints.

Mailjet alternatives for email tracking: detailed overview

SEINō

As Mailjet is an email service provider, SEINō isn't a direct alternative. However, you can use this email analytics software on top of most ESPs to get more detailed data about your email campaigns. 

With it, you can track transactional metrics such as number of transactions, total revenue, average order value and revenue per email sent. But not only that – you can also monitor your subscriber list and how your customer base is developing.

The system is highly customizable, fast and easy to use, allowing you to tailor it to your needs. Its unique benchmarking feature lets you compare your email campaigns in one reporting view, which is one of the strongest benefits compared to reporting within the ESP.

Features

• Transactional metrics
• Campaign benchmarking function in one reporting view
• Data Explorer
• Subscriber list monitoring feature
• Automated, real-time reports
• Advanced segmentation tools
• Options for A/B testing of subject lines, content and CTA buttons
• A range of integrations, including Deployteq, Selligent, Salesforce Marketing Cloud, Klaviyo, ActiveCampaign, Braze and web analytics tools like Google Analytics

Pricing

• Basic: €59/month or €590/year for up to 50,000 email sends
• Standard: €129/month or €1,290/year for up to 250,000 email sends
• Pro: €199/month or €1,990/year for up to 1,500,000 email sends
• Enterprise: €499/month or €4,990/year for unlimited email sends

*There is also a 30-day free trial before committing to one of the paid plans.

Book a demo!

Email analytics in comparison to Mailjet

Mailjet has limited automation features and an impractical subscriber list management feature. SEINō allows you to monitor your contacts and see how your customer base is improving. On top of that, it has a unique campaign benchmarking option in one clear overview.

As an email analytics software, SEINō offers more features focusing on data than any other tool from our list, such as in-depth transactional email performance statistics. That includes account registration, order confirmation and session duration.

Customer feedback

SendGrid

SendGrid is a cloud-based email service provider for email marketing campaigns. Its primary focus is improving deliverability rates, ensuring usage safety and sending transactional emails. However, extended performance and analytics features aren't available in the lower-price tiers.

Image source: GetApp

Features

• Bulk emails
• Deliverability rates insights
• Email validation API
• SMTP server for ensuring better email delivery
• Email marketing campaigns with HTML or drag-and-drop editor
• Spam analysis
• Communication management
• Customizable email templates
• Transactional API
• Dedicated IP address
• Integrations with third-party platforms via REST API or SMTP

Pricing

• Free: For 100 daily emails
• Essentials: $19.95-$34.95 for 50,000-100,000 monthly emails
• Pro: $89.95-$749 for 100,000-1.5M emails
• Premier: Custom pricing

Email analytics in comparison to Mailjet

SendGrid tracks email delivery, unique opens and clicks, requests, bounces, unsubscribes and spam reports, mostly in percentage view.

Mailjet has a simpler, less detailed statistics dashboard that portrays the number of contacts and sent emails and percentages about the following: delivered, opened, clicked, bounced and spam.

Both allow you to perform A/B testing, campaign and contacts segmentation with real-time reporting.

Customer feedback

Image source: GetApp

See also: Top 5 SendGrid alternatives

Omnisend

Omnisend is an omnichannel marketing automation platform directed particularly towards the e-commerce sector. Its primary focus is helping you manage email marketing campaigns, but it also operates on SMS, push notifications, WhatsApp and pop-ups. It comes with dynamic Facebook and Google integrations.

Migrating sequences and integrating solutions takes quite some time. When switching to Omnisend, you have to consider the additional time and cost of setting it up. It's not the best option if you're looking for advanced email analytics because you'll end up paying extra for tools you might not need.

Image source: eCommerce Tech

Features

• Omnichannel marketing
• Analytics: sales dashboard, campaign and automation reports
• Pop-ups, forms and landing pages for capturing leads
• Customer segmentation that allows more personalized promotional messages sending
• Automation library with built-in templates and drag & drop workflow editing
• Email builder with branding options
• E-commerce platforms and third-party app integrations

Pricing

• Free: For up to 500 monthly emails
• Standard: $16 for 6,000 emails
• Pro: $59 for unlimited emails and up to 2,500 contacts

Email analytics in comparison to Mailjet

Omnisend's focus on e-commerce gives you valuable insights into customer journeys. It features campaign and automation reports about revenue and engagement. This email marketing platform has one of the most detailed customer data breakdown dashboards, with a lifecycle stage map and segments based on shopping behaviors or engagement.

Regarding contact information, Mailjet only shows the subscriber list and properties. It doesn't offer such complex e-commerce-focused data. Over time, you can have more advanced segmentation as you expand your customer base and collect deeper insights.

Customer feedback

Image source: G2

See also: 6 best Omnisend alternatives

SparkPost (MessageBird)

MessageBird (previously SparkPost) facilitates communication across every channel. That includes email but also SMS, Voice, WhatsApp, Instagram Direct, Google Maps and Messenger. Its primary focus is inbox placement – you'll find tools for monitoring reputation and avoiding spam traps or blocklists. It also handles email volume surges with ease, making it suitable for growing businesses.

Image source: G2

Features

• No-code automation
• All customer conversations in one dashboard
• Reliable email deliverability with real-time reports
• Competitor insights
• Flexible reports
• Dedicated IP address for better sender reputation and deliverability
• Campaign builder with plenty of ready-made templates (Email Design System)
• Communication workflows for improved collaboration
• Integrations with Salesforce, Zendesk, Shopify, HubSpot, Magento and more

Pricing

MessageBird pricing is more complex than the other plans on our list. It's a pay-as-you-go, flexible system with rates for individual SMS messages, numbers, applications, support and omnichannel communication.

Email pricing starts with a free trial, and then a $20 Starter package for 50,000 emails and an additional $1 per each additional thousand sends. There's also a Premier package from $75 and a custom Enterprise plan.

Email analytics in comparison to Mailjet

SparkPost (MessageBird) has real-time deliverability reports, competitor tracking, AI emulation, email health scores, bounce rates and spam trap analysis. It also features a unique, detailed engagement rate dashboard with recommendations on how to improve.

This is one of the few Mailjet alternatives that lacks in terms of A/B testing options.

Customer feedback

Image source: G2

See also: MessageBird (ex. SparkPost) alternatives

Customer.io

This messaging platform leverages real-time customer data to help you communicate in a way that engages your audience, delights customers and saves you time. It can handle automated campaigns, transactional emails and one-time sends. You can use it for designing, implementing and testing branded messaging strategies.

Image source: Capterra

Features

• Data pipelines for connecting first-party data to every tool in your set
• Managed deliverability
• Individual profile data view
• Customizable, real-time subscriber list segmentation (option to connect segments to your ad networks)
• Visual workflow editor
• Transactional API
• Analysis reports and dashboard data view
• Easy A/B test management with a dashboard view
• Data export
• Good technical support
• Flexible integrations – RESTful API for managing your contact lists and connections with third-party services like Segment, mParticle, Hull, RudderStack or Zapier

Pricing

Customer.io pricing depends more on how big your contact lists are than the number of monthly email sends. The Essentials plan covers a whopping 1M emails, and the rest come with a custom volume:

• Essentials: $100 for 5,000 profiles
• Premium: $1,000 for custom profile volume
• Enterprise: Custom pricing

Email analytics in comparison to Mailjet

This email marketing software has a responsive and very specific segmentation engine. It allows you to create targeted campaigns and filter recipients by personal attributes, viewed pages or activity. Mailjet also has some interesting filtering conditions, but not as many as this competitor.

Customer.io collects data about opens, clicks, conversions and the revenue they drive. The dashboard view lets you identify changes easily, while analysis reports give you more in-depth insights. You can also compare campaigns, easily export data and test to continuously optimize your strategy.

Customer feedback

Image source: Capterra

See also: Customer.io competitors and alternatives

Drip

Drip is the first direct-to-people platform that lets e-commerce businesses take ownership of the entire customer journey. It has many features for converting and engaging customers to create a valuable community – including an email builder and analytics.

This Mailjet alternative is all about marketing automation, going beyond email. You can use it to collect and segment store data, create workflows and strategies for selling services and experiences and build sustainable relationships with multi-channel, personalized communication.

Image source: GetApp

Features

• Behavior- and engagement-based segmentation
• Multi-channel marketing automation
• Onsite and email campaigns creator
• Performance snapshots for clear insights into email-attributed revenue over time
• Intuitive, sophisticated interface and fast customer service
• 150+ integrations, like Shopify, BigCommerce, WooCommerce and more through Zapier (including analytics and messaging tools)

Pricing

Drip pricing depends on the number of people on your email list. Costs start from $39 per month for up to 2,500 subscribers and reach $1,899 for up to 170,000 subscribers. The maximum offer available is for 10M contacts with a customized price.

Email analytics in comparison to Mailjet

Drip focuses primarily on store analytics, which is great for e-commerce businesses. It illustrates the customer story, including their purchase history, viewed products and abandoned cart, and gives a broader view of revenue and engagement. Regarding email analytics, it calculates the total number of emails sent, open and click-through rates, subscription cancellation and bounce rate.

Mailjet has fewer reporting options, especially ones concerning sales or marketing strategy results.

Customer feedback

Image source: Software Advice

See also: Best 6 Drip alternatives

Mailjet alternatives & competitors: comparison table

PlatformFeaturesPricingBest forMailjetEmail editor
Automation workflows
Collaborative tools
Segmentation
Testing
Responsive templates
Basic analyticsFree for 6,000 emails, then from $15/month/15,000 emailsAttractive, engaging, automated emailsSEINōTransactional metrics
Campaign benchmarking
Real-time tracking
Automated reports
A/B testingFrom €59/month/50,000 emailsEmail analytics and trackingSendGridDeliverability rates insights 
Email validation API
Advanced analytics
Customizable email templatesFree for 100 emails/day, then from $19.95/50,000Improving deliverabilityOmnisendOmnichannel marketing
Analytics
Lead capturing
Segmentation
Email templates and builderFree for 500 emails/month, then from $16/6,000 emailsMulti-channel communicationSparkPostNo-code automation
Deliverability management
Competitor tracking
Flexible reporting
All customer communication on one dashboardFrom $20/50,000 emailsScalable email deliverabilityCustomer.ioData pipelines
Deliverability management
Segmentation
Individual subscriber view
Data dashboards and analysis reports
Transactional API From $100/50,000 subscribersMessaging strategy design and implementationDripSegmentation
Email automation
Multi-channel marketing
Email designFrom $39/month/2,500 subscribersBuilding and personalizing the customer journey

Conclusion

Although Mailjet may seem like the obvious choice for crafting visually appealing emails, it comes short when it comes to analyzing their performance.

Finding the best Mailjet alternative for your needs is up to you, depending on your particular preferences. If you're looking to enrich your ESP with more data to tailor your communication and solutions to your subscribers' needs, SEINō is the option for you.

With a unique approach to email marketing, you'll be able to outdo your competitors and understand your audience's needs. Our tool stands out with features such as benchmarking, transactional email metrics and practical subscriber list management.

Schedule a free demo to see a 90% productivity increase and 2.5x higher ROI.

Mailjet alternatives: FAQ

Are Mailgun and Mailjet the same? Mailjet and Mailgun are two different tools. The first is built with marketers in mind and is suitable for a broader customer base. The latter is directed toward developers and businesses with complex email infrastructure needs.

Is Mailjet better than Mailchimp? Both of these services are advertised as easy-to-use, all-in-one services with a free plan. Mailjet is the more affordable option if you have an extensive mailing list. However, Mailchimp offers more advanced features – although it doesn't allow transactional SMS sending like Mailjet.

Why use Mailjet? Mailjet is a cloud-based ESP that allows you to create transactional emails, automated workflows and sign-up forms.

Is Mailjet GDPR-compliant? Yes, Mailjet is ISO 27001 certified and GDPR-compliant.