Omnisend is a popular choice for automating the email marketing strategy amongst over 70,000 eCommerce brands. It has all the features necessary for starting, running and managing email campaigns for growing an online store. Its pre-made workflows and customizable signup forms can effectively help you step up your marketing game with better lead generation and targeted campaigns.
However, despite all its functionalities, businesses are still looking for Omnisend alternatives. Why? Its downsides are a relatively low deliverability rate, no integration with Google Analytics and lack of advanced reporting about aspects like transactional metrics or benchmarking campaigns. And according to 81% of marketers, analytics tools are essential for effective content management and reaching audiences.
That's where alternatives to Omnisend with a focus on email analytics like SEINō come in handy.
Omnisend alternatives for analyzing email marketing campaigns: Selection criteria
Here are some of the key features we looked for in the best Omnisend alternatives:
- Email tracking – On top of standard email metrics (open rate, CTR, conversion rate etc.), you should have the option to track revenue-related KPIs (total revenue, average order value, ROI).
- Segmentation and personalization – These allow for a more accurate analysis of campaign performance across different customer segments. It helps to identify which customers respond best to certain content.
- A/B testing – Provides insights into what resonates with the audience, leading to data-driven decision-making and continuous improvement in campaign effectiveness.
- Deliverability and inbox placement – Directly impact open rates and customer engagement metrics, which are among the top three of the most important data tracked by successful marketers. Monitoring deliverability rates helps identify potential issues that could affect campaign performance.
- Marketing automation – Helps you send personalized email campaigns using smart workflows and email sequences.
- Analytics and reporting – Robust analytics of customer data allow marketers to track email campaign performance, measure ROI and adjust strategies based on real-time information about the customer journey.
- Integration and compatibility – We considered the tools you probably use most often. Analyzing data from different sources means you get a comprehensive view of your campaigns.
- Price – Investing in features that align with your business goals and generate higher ROI justifies the cost. Carefully consider features that directly impact campaign performance and revenue generation.
6 best Omnisend alternatives for email marketing analytics: A detailed overview
SEINō
SEINō is a tool designed for businesses to analyze their email campaigns and gain real-time insights into their effectiveness. We make it simple for companies to monitor their subscriber activity, evaluate email performance and pinpoint areas for improvement in their email marketing tactics.
Although not a direct Omnisend alternative, you can use SEINō on top of your ESP for more powerful insights. According to experts at Dell, data is the most valuable asset for a company, making it possible to drive growth and improve profitability.
SEINō’s unique, competitive features include:
- Comparing and benchmarking campaigns in a consolidated view – unlike other platforms, which only provide email marketing reports for individual campaigns.
- Tracking transactional metrics that aren't usually included on other platforms – the number of transactions, total revenue, average order value and revenue per email sent.
- Monitoring your subscriber lists and the growth of your customer base.
Features
- A/B testing
- Advanced real-time reporting and segmentation tools
- Link tracking
- Data export
- Highly customizable graphs
- Data filters
- Easy sharing
- Metric targets
- Drag-and-drop editor
- Pro-active notifications
- Benchmark comparison
- Excellent customer support
- Integrations with Deployteq, Selligent, Salesforce Marketing Cloud, Copernica, Braze and also some web analytics tools like Google Analytics
Pricing
- Basic: €59 per month for up to 50,000 email sends
- Standard: €129 per month for up to 250,000 email sends
- Pro: €199 per month for up to 1,500,000 email sends
- Enterprise: €499 per month for unlimited email sends
Email analytics in comparison to Omnisend
Omnisend is an email marketing and marketing automation service that caters to the particular needs of eCommerce businesses, while SEINō is focused on email analytics. It provides additional contact list management features you won't find in Omnisend.
SEINō's AI-powered analysis provides unique insights that can help you optimize the campaigns you create in Omnisend to make them more efficient.
Customer feedback
ActiveCampaign
ActiveCampaign is a powerful tool that helps businesses of all sizes improve customer interactions by automating their experiences. It combines email marketing, marketing automation and CRM functionalities to provide a comprehensive platform. Through advanced segmentation and personalization options, ActiveCampaign allows businesses to interact with customers across various communication channels, including social media, email, messaging, chat and text.
ActiveCampaign is a popular Omnisend alternative that integrates with more than 920 apps, including Shopify, Salesforce and Postmark Messaging. In addition, it includes built-in CRM and list customization features, which make it easy to engage your target audience with dynamic email content.
Image source: G2
Features
- Segmentation
- A/B testing
- Lead management
- Data import/export
- Sales pipeline management
- Contact database
- Custom email templates
- Landing pages
- Subscriber analytics
- Reporting features for tracking email click-through, open and conversion rates
- Integration with SEINō for even more advanced email analytics
Pricing
ActiveCampaign offers different pricing based on the number of transactional emails:
- $15/month/10,000 emails
- $55/month/50,000 emails
- $115/month/125,000 emails
- $245/month/300,000 emails
- $455/month/700,000 emails
- $775/month/1,500,000 emails
- $995/month/3,000,000 emails
- $1,295/month/5,000,000 emails
There are also separate email and marketing automation paid plans:
- Plus: from $49/month/3 users
- Professional: from $149/month/5 users
Email analytics in comparison to Omnisend
Both ActiveCampaign and Omnisend are ESPs that offer email analytics features, email templates and customization options. However, ActiveCampaign has more options for smart, powerful and easy-to-use automations.
Customer feedback
Image source: Software Advice
See also: ActiveCampaign alternatives
Brevo (Sendinblue)
Brevo is a cloud-based email marketing tool for organizations of any size. It offers a wide range of features, such as marketing automation, email campaigns, transactional emails and SMS messaging.
This alternative to Omnisend lets you easily create mobile-responsive emails with its built-in design tools. You can schedule and automate marketing campaigns and check email deliverability before sending.
You'll also be able to send transactional email-sending options through its SMTP service or API. Users can easily manage their contacts – import them, categorize lists, create collection and behavioral forms etc.
Image source: emailtooltester
Features
- Standard reporting: open rate, click-through etc.
- Heat maps
- A/B testing
- Real-time analytics
- Email marketing campaigns
- Advanced automation to sort contacts
- Customizable landing pages
- Signup forms to grow your email list
- Social media marketing
- eCommerce marketing
- Integration with WordPress, Facebook, Magento, WooCommerce, Drupal and PrestaShop
Pricing
Brevo offers a free plan which includes unlimited contacts and 300 daily email sends. The other three paid plans are:
- Starter: $25 per month for 20,000 emails
- Business: $65 per month with marketing automation, multiple users and testing
- BrevoPlus: Custom price with advanced integrations and enterprise-grade security
The plans cost more for a larger monthly email volume.
Email analytics in comparison to Omnisend
Both Omnisend and Brevo are email marketing automation software with basic email analytics features that help you monitor key statistics (open rate, click-throughs, bounces). They offer valuable segmentation features for reaching specific subscriber groups with tailored messages.
However, Omnisend is much more focused on helping eCommerce platforms. Brevo lacks features like product recommendations, but it's much easier to use. It also provides heat mapping, giving you better insight into customer engagement and behavior.
Customer feedback
Image source: Software Advice
See also: Sendinblue alternatives
GetResponse
GetResponse is an all-in-one marketing automation platform, particularly valuable for eCommerce businesses. On top of regular email editor and marketing tools, it also comes with an easy-to-use landing page and website builder, built-in CRM and automation options.
In terms of email analytics, it features advanced segmentation, geo-tracking and real-time analytics about contacts, newsletters and automation, all with a clean interface. There's even an option to compare your campaigns' performances against each other.
Image source: Software Advice
Features
- Email marketing
- Marketing automation
- Landing pages
- Segmentation related to geolocation, tags, lead scoring, lead magnets, conversion funnels and events
- Design and spam testing
- CRM
- Real-time analytics
- Geo-tracking
- A/B testing
- Spam score rating
- Integration with WooCommerce, BigCommerce, Salesforce, Zoho, Facebook, Zapier and Google Analytics
Pricing
GetResponse has a free trial that lets you test out all its features for 30 days. After this period you can choose one of the following paid plans (all with unlimited emails):
- Email Marketing: $19/month/1,000 contacts
- Marketing Automation: $59/1,000 contacts
- Ecommerce marketing: $119/1,000 contacts
- MAX/MAX2: Custom price and features
Prices increase based on your number of contacts and can reach up to $699 for 100,000 subscribers.
Email analytics in comparison to Omnisend
This alternative to Omnisend is also focused on eCommerce businesses. Unlike Omnisend, GetResponse facilitates tracking email clients and geo-location, with more advanced segmentation options.
Additional GetResponse advantages include over 20 language options, great automation and an auto-funnel feature that's uncommon among Omnisend alternatives.
Customer feedback
Image source: Software Advice
See also: GetResponse alternatives
Klaviyo
Klaviyo is an email marketing platform that helps online brands manage their customer interactions and data. It integrates with popular tools like Shopify, Magento, Facebook, Google Ads, Zapier and SEINō email analytics. This helps to understand the engagement and purchasing decisions of each website visitor and newsletter recipient.
This email marketing automation platform offers email and SMS automation with pre-designed templates and personalization options. Clients get different messaging depending on where they are in their customer journeys, e.g. abandoned cart reminders and timely product recommendations.
Image source: eCommerce Fastlane
Features
- Automated workflows
- A/B testing
- Web push notifications
- Landing page builder
- Pre-built templates
- Multi-channel marketing
- Customer intelligence
- Real-time analytics
- Reporting features
- Bulk SMS marketing campaigns
- Transactional email capabilities
- Subscriber analytics
Pricing
The Klaviyo pricing model is based on your number of contacts, monthly email sends and number of SMS credits you need. Here is an example configuration:
- Free: up to 500 monthly emails and 250 contacts
- Email: $60 per month for 15,000 emails and 2,500 contacts
- Email and SMS: $85 per month for 2,500 monthly SMS credits and the same email configuration as above
Email analytics in comparison to Omnisend
Omnisend and Klaviyo are both focused on eCommerce email marketing automation needs. However, Klaviyo offers better reporting features and more advanced tools for creating email templates. Its email automation and signup forms are some of the best Omnisend alternatives for eCommerce marketing.
Customer feedback
Image source: Software Advice
See also: Klaviyo alternatives
AWeber
AWeber is a popular email service provider that offers valuable features like data integration, segmentation and A/B testing. It's the top choice for small businesses seeking to enhance their email marketing efforts, like sending engaging emails, analyzing campaign performance and managing contacts.
One key feature of AWeber is its ability to help businesses grow their email lists. You can use this tool to create landing pages and sign-up forms optimized for capturing potential subscribers' email addresses. This Omnisend alternative offers automatic email sending to subscribers, based on their activity – purchasing items, abandoning their cart or engaging with previous emails.
The Auto Newsletter feature allows businesses to send regular emails, keeping subscribers informed about the latest relevant updates.
Image source: Shift4Shop
Features
- A/B testing
- Lead nurturing
- Source tracking
- Real-time analytics
- Interaction tracking
- No-code automation
- Drag and drop builder
- Custom segmentation
- Campaign management
- Helpful customer support
- Email metrics: open rate, click-through rate, unsubscribe rate, bounce rate
- Integration with WooCommerce, WordPress, Squarespace, Google Analytics and OptinMonster
Pricing
AWeber has a free plan for up to 500 subscribers and one email list.
It also provides three paid plans:
- Lite: from $12.50/month with three email automation, three users and advanced message analytics
- Plus: from $20/month with limitless email lists, automations, users and unlimited email tracking
- Unlimited: $899/month with limitless subscribers and personalized account management
The first two pricing points are for up to 500 subscribers; they're adjustable for up to 150,000 subscribers.
Email analytics in comparison to Omnisend
Both AWeber and Omnisend offer email marketing services with analytics capabilities. However, Omnisend is focused on eCommerce-related metrics like segmentation insights, cart abandonment analytics (that can help to win back up to 20% of abandonded orders) and multichannel performance tracking.
AWeber provides solid basic email campaign metrics (opens, click-throughs, unsubscribes), customer surveys, data visualization and A/B testing, but no niche or advanced options.
Customer feedback
Image source: Software Advice
See also: AWeber alternatives
Omnisend alternatives: Comparison table
PlatformFeaturesPricingBest forOmnisendOmnichannel marketing
Analytics: sales dashboard, campaign and automation reports
Pop-ups, forms and landing pages for capturing leads
Customer segmentation for personalized messaging
Automation library with built-in templates and drag & drop workflow editing
Email builder with branding optionsFrom $16/month/6,000 emails eCommerce companies looking for email marketing, SMS marketing and workflow automationSEINōA/B testing
Advanced reporting and segmentation tools
Link tracking
Data export
Highly customizable graphs
Data filters
Easy sharing
Metric targets
Drag-and-drop editor
Pro-active notifications
Benchmark comparisonFrom €59/month/50,000emailsMedium and enterprise marketing agencies and eCommerce companiesActiveCampaignSegmentation
A/B testing
Lead management
Data import/export
Sales pipeline management
Contact database
Custom email templates
Landing pages
Subscriber analytics
Reporting features for tracking open, click-through and conversion ratesFrom $15/month/10,000 emailsSmall and medium-sized businesses aiming to enhance customer relationships as part of their growth strategyBrevo (Sendinblue)Reporting: open rate, click-through etc.
Heat maps
A/B testing
Real-time analytics
Email marketing campaigns
Advanced automation to sort contacts
Allows to create landing pages
Signup forms to grow your email list
Social media marketing
Commerce marketingFrom $25/month/20,000emailsGrowing businessesGetResponseEmail marketing
Marketing automation
Landing pages
CRM
Real-time analytics
A/B testing
Integrates with WooCommerce, BigCommerce, Salesforce, Zoho, Facebook and ZapierFrom $19/month/1,000 contactsSmall and large businessesKlaviyoAutomated workflows
A/B testing
Web push notifications
Landing page builder
Pre-built templates
Multi-channel marketing
Customer intelligence
Real-time analytics
Reporting features
Bulk SMS marketing campaigns
Transactional email capabilities
Subscriber analyticsFrom $20/month/2,500 emailseCommerce storesAWeberCampaign management
Source tracking
Interaction tracking
Lead nurturing
Internal communications
Email metrics: open rate, click-through rate, unsubscribe rate, bounce rateFrom $12.50/month/500 subscribersSmall businesses, entrepreneurs, podcasters, bloggers, nonprofits
Conclusion
Each of these 6 Omnisend alternatives comes with its own strengths and features setting it apart from competitors. The choice between them depends on why you want to switch your email marketing automation tools.
If you want to enrich your current ESP with more data that will help you understand your subscribers and tailor your solutions to their needs, try SEINō. We offer a unique approach to email marketing. With just a few clicks, this tool can largely boost the effectiveness of your ESP by benchmarking your campaigns and providing you with transactional metrics for the emails you send.
Schedule a demo with SEINō to take your email analytics to the next level with our free trial.
Omnisend alternatives: FAQ
Which is better for email marketing automation: MailChimp or Omnisend? It all depends on what you're looking for. MailChimp is more user-friendly, offers more integrations and features testing, automated email campaigns and detailed reporting. Omnisend is great for multichannel marketing, with a focus on eCommerce. It also offers advanced segmentation and personalization options.
What is the Omnisend email marketing tool best for? Omnisend is a comprehensive marketing automation platform designed specifically for eCommerce business needs. It offers eCommerce automation, support for multi-channel marketing campaigns, segmentation and targeting, analytics and options to create dynamic, personalized content.
Why should I use AWeber? AWeber is an email marketing platform designed to help businesses of all sizes create, send and track effective email campaigns. It has easy-to-use automation options, customizable templates, list segmentation, analytics and integrations.
