When it comes to email analytics, GetResponse has been a popular choice for businesses looking to track the performance of their email campaigns. However, if, for any reason, you are looking for a GetResponse alternative, you can find several other email marketing tools offering similar or even enhanced features for email analytics.
In this comprehensive guide, we will explore and evaluate these alternatives based on key selection criteria. By the end of this article, you'll be equipped with insights to select the perfect alternative that suits your business needs and empowers you to drive better customer engagement, conversion rates and overall email campaign success.
GetResponse alternative options: Selection criteria
While looking for a robust GetResponse alternative, we considered the following criteria:
- Subscriber analytics: We prioritized tools that provide insights into subscriber demographics, behavior and engagement. Such analytics enable a better understanding of how recipients interact with emails, facilitating the optimization of future campaigns.
- A/B Testing capabilities: We looked for tools that support A/B testing, allowing users to experiment with different email subject lines, content variations and designs. This feature empowers data-driven decision-making and fosters continuous improvement of campaign performance.
- Integration options: We considered alternatives that integrate seamlessly with various software, including Google Analytics, ESPs (Email Service Providers), CRMs (Customer Relationship Management) and eCommerce platforms. Such integrations facilitate data analysis from multiple sources, providing a comprehensive overview of email campaigns.
- Real-Time Analytics: We gave special consideration to tools offering real-time analytics. These capabilities enable users to monitor the performance of their email campaigns as events unfold, empowering prompt decision-making and adjustments.
- Pricing: We thoroughly compared pricing plans offered by GetResponse alternatives to help you identify products that align with your requirements and budget.
6 best GetResponse alternative options for email analytics
Our research resulted in the creation of the following list of the best GetResponse alternative options:
SEINō
SEINō is an email analytics tool offering businesses real-time analytics to get immediate insights into the effectiveness of their email campaigns. With SEINō, companies can effortlessly monitor subscriber engagement, assess email performance and identify areas that require improvement in their email marketing strategies.
SEINō's advanced features enable you to:
- Compare and benchmark campaigns in a consolidated view. Typically reporting within an email service provider (ESP) displays results for each campaign individually, but SEINō allows you to see all the results in one view.
- Track transactional metrics like the number of transactions, average order value, revenue per email sent and total revenue. These metrics are not commonly available on other platforms.
- Monitor subscriber lists and get insights into the development of the customer base.
Features:
- A/B testing
- Data filters
- Data export
- Link tracking
- Easy sharing
- Metric targets
- Drag and drop editor
- Benchmark comparison
- Pro-active notifications
- Advanced reporting and segmentation tools
- Integrates with Salesforce Marketing Cloud, Selligent, Copernica, Deployteq, Google Analytics, Braze and more
Pricing:
- Basic: €59 per month for up to 50,000 email sends
- Standard: €129 per month for up to 250,000 email sends
- Pro: €199 per month for up to 1,500,000 email sends
- Enterprise: €499 per month for unlimited email sends
Email analytics in comparison to GetResponse
While GetResponse is a typical email service provider, SEINō, at its core, is an email analytics platform. It integrates with ESPs and enriches their data. You can use SEINō on top of your ESP to get more powerful insights.
Customer feedback
Brevo (Sendinblue)
Image source: emailtooltester
Brevo is an email marketing software for organizations of different sizes. Its key features include email campaigns, transactional emails, marketing automation and SMS marketing functionalities.
Brevo's design tools allow users to create mobile responsive emails. Users can schedule marketing campaigns and automate them, saving time and effort. The tool also allows them to test message deliverability before launching email marketing campaigns.
The tool's SMTP service or API enables you to send transactional emails. The contact management functionality allows you to import contacts, categorize lists, behavioral forms and collection forms.
Features:
- Heatmaps
- A/B testing
- Real-time analytics
- Landing page builder
- eCommerce marketing
- Social media marketing
- Email marketing campaigns
- Sign-up forms to grow your email list
- Advanced automation to sort contacts
- Reporting: open rate, click-through rate etc.
- Integrates with Facebook, WordPress, Magento, WooCommerce, PrestaShop and Drupal
Pricing
Brevo has a free forever plan with unlimited contacts for up to 300 emails a day and three pricing plans:
- Starter with 20,000 emails per month without a daily sending limit for $25 per month
- Business with marketing automation and A/B testing for $65 per month
- Brevo Plus with advanced integrations and enterprise-grade security – custom pricing
Email analytics in comparison to GetResponse
Both Brevo and GetResponse offer valuable insights into email campaigns, including A/B testing, heatmaps, automation capabilities, subscriber analytics and conversion tracking.
Customer feedback
(Kim R. on GetApp)
See also: Brevo (Sendinblue) alternatives
ActiveCampaign
Image source: G2.com
ActiveCampaign is an email marketing tool offering various automation features, seamlessly integrating CRM functionalities, marketing automation and email marketing. Advanced segmentation and personalization options enhance communication across multiple channels such as email, messaging, social media, text and chat.
Widely recognized as one of the most popular email marketing tools, ActiveCampaign boasts compatibility with over 920+ apps. This extensive integration capability enables businesses to connect their existing tools with ActiveCampaign's powerful marketing automation features. Popular integrations include well-known platforms like Shopify, Salesforce and Postmark Messaging, among many others.
Features:
- A/B testing
- Segmentation
- SMS marketing
- Contact database
- Real-time analytics
- Subscriber analytics
- Landing page creation
- Custom email templates
- Data import/export
- Lead management
- Sales pipeline management
- Web-push notifications
- Reporting features for tracking open, click-through and conversion rates
Pricing
ActiveCampaign offers different pricing based on the number of transactional emails:
- $15 per month for 10,000 emails
- $55 per month for 50,000 emails
- $115 per month for 125,000 emails
- $245 per month for 300,000 emails
- $455 per month for 700,000 emails
- $775 per month for 1,500,000 emails
- $995 per month for 3,000,000 emails
- $1,295 per month for 5,000,000 emails
Email analytics in comparison to GetResponse
Both ActiveCampaign and GetResponse offer in-depth reporting and analytics to help businesses improve their email campaigns. The features include real-time analytics, tracking open activity and click-through rates.
Customer feedback
(Mohamed on Software Advice)
See also: ActiveCampaign alternatives
AWeber
Image source: Shift4Shop
AWeber belongs to the top email marketing software for small businesses to facilitate various aspects of their email marketing efforts. It allows users to send engaging emails, analyze campaign performance and manage contacts.
A key feature of AWeber is its ability to assist businesses in growing their email lists. It provides tools for creating landing pages and sign-up forms optimized to capture potential subscribers' email addresses. Additionally, AWeber offers automation capabilities that automatically send emails to individuals who subscribe to the email list, purchase, abandon items in their cart or engage with previous emails.
AWeber's Auto Newsletter feature allows businesses to send regular emails to their subscribers, keeping them informed about the latest content, products, music, courses or any other relevant updates.
Features:
- A/B testing
- Lead nurturing
- Source tracking
- Real-time analytics
- Interaction tracking
- No-code automation
- Drag and drop builder
- Custom segmentation
- Campaign management
- Helpful customer support
- Email metrics: open rate, click-through rate, unsubscribe rate, bounce rate
- Integrates with WooCommerce, WordPress, Squarespace, Google Analytics and OptinMonster
Pricing
AWeber has a free plan for up to 500 subscribers and one email list.
Apart from that, it provides three pricing plans:
- Lite: with three email automation and advanced message analytics for $12.50 per month
- Plus: with limitless email lists and unlimited email tracking for $20 per month
- Unlimited: with limitless subscribers and personalized account management for $899 a month
Email analytics in comparison to GetResponse
Regarding email analytics, it's hard to pick a clear winner between AWeber and GetResponse. Both services offer analytics tools to track email opens, link clicks and contact locations.
AWeber provides more functionality in exploring analytics, while GetResponse offers slightly more features like Inbox Preview, Spam Check, Dark-Mode Preview and Giphy integration.
Customer feedback
(B.A on Software Advice)
See also: AWeber alternatives
Drip
Image source: Software Advice
Drip is an email marketing platform that enables businesses to create and send targeted emails, automate workflows and track customer behavior. It aims to help businesses build customer relationships by providing personalized content and experiences.
The platform provides a range of features, including email marketing, automation workflows, segmentation and analytics. With Drip, businesses can create complex automation workflows that trigger actions based on customer behavior, such as email opens, clicks and purchases.
The platform also provides detailed analytics to help businesses track the performance of their campaigns.
Features:
- A/B testing
- Email marketing
- Automation workflows
- Segmentation
- Analytics
- Customer relationship management (CRM)
- Template library
- Real-time analytics
- Subscriber management
- Campaign scheduling
- Integrates with WooCommerce, Shopify, BigCommerce, Outlook, Gmail, Salesforce, Zapier
Pricing
Drip provides a 14-day free trial. The cost of Drip depends on the number of active subscribers in your account and the monthly volume of emails you send.
- 2,500 people – $39 per month
- 5,000 people – $89 per month
- 10,000 people – $154 per month
- 95,000 people – $1,149 per month
- Over 200,000 people – custom pricing
Email analytics in comparison to GetResponse
Both platforms offer subscriber behavior tracking, segmentation tools, comprehensive analytics and email campaign performance reporting. However, compared to GetResponse, Drip provides more functionality when it comes to exploring analytics, e.g., it offers lifetime value tracking and tag performance tracking.
Customer feedback
(Anonymous on Software Advice)
See also: Drip alternatives
ConvertKit
Image source: katescott
ConvertKit is an email marketing automation platform designed specifically for online creators. It offers user-friendly and customizable opt-in forms you can easily embed to convert readers into subscribers.
Additionally, ConvertKit provides a visual automation builder that enables users to send timely and targeted content to their subscribers. This allows online creators to prioritize growing their online businesses while maintaining effective email communication.
ConvertKit focuses solely on email marketing, ensuring users' emails reach their readers' inboxes, which builds trust and maximizes the impact of email marketing efforts. Its Reporting Dashboard allows businesses to track their subscribers, broadcast and sequence in real time.
Features:
- Email automation
- Customizable forms
- Landing page builder
- Email templates
- Subscriber management
- Email analytics
- Subscriber analytics
- A/B testing for email subject lines
- Integrates with Google Analytics, Fathom Analytics, Shopify, WooCommerce, WordPress, OptinMonster, HubSpot and Salesforce
Pricing
ConvertKit offers a free forever plan and two pricing plans:
- Free: for up to 1,000 subscribers, including audience tagging and segmentation
- Creator: $9 per month, includes automated email sequences and third-party integrations
- Creator Pro: $25 per month, includes newsletter referral system and advanced reporting
Email analytics in comparison to GetResponse
Both Getresponse and ConvertKit are marketing automation solutions.
However, ConvertKit has limited functions for A/B testing, where users can only split-test two variations of subject lines, so you may want to check out other ConvertKit alternatives.
With GetResponse's A/B testing feature, businesses can test different elements of their email campaigns, such as the subject line, the content and the best time to send, to optimize the effectiveness of their campaign. GetResponse's A/B testing feature allows businesses to test up to five variations of their email campaigns to determine the best-performing version.
Customer feedback
(Megan on Software Advice)
GetResponse alternative options: Comparison table
PlatformFeaturesPricing starting atBest forGetResponseEmail marketing
Marketing automation
Landing pages
CRM
Real-time analytics
A/B testing
Integrates with WooCommerce, BigCommerce, Salesforce, Zoho, Facebook and Zapier€16 per monthSmall and large businessesSEINōA/B testing
Data filters
Data export
Link tracking
Easy sharing
Metric targets
Drag and drop editor
Benchmark comparison
Pro-active notifications
Advanced reporting and segmentation tools
Integrates with Salesforce Marketing Cloud, Selligent, Copernica, Deployteq, Google Analytics, Braze and more€59 per monthMedium and enterprise marketing agencies and eCommerce companiesBrevo (Sendinblue)Heatmaps
A/B testing
Real-time analytics
Landing page builder
eCommerce marketing
Social media marketing
Email marketing campaigns
Sign-up forms to grow your email list
Advanced automation to sort contacts
Reporting: open rate, click-through etc.
Integrates with Facebook, WordPress, Magento, WooCommerce, PrestaShop and Drupal$25 per monthGrowing businessesActiveCampaignA/B testing
Segmentation
SMS marketing
Contact database
Real-time analytics
Subscriber analytics
Landing page creation
Custom email templates
Data import/export
Lead management
Sales pipeline management
Web push notifications
Reporting features for tracking open, click-through and conversion rates$15 per monthSmall and medium-sized businesses aiming to enhance customer relationships as part of their growth strategyAWeberA/B testing
Lead nurturing
Source tracking
Real-time analytics
Interaction tracking
No-code automation
Drag and drop builder
Custom segmentation
Campaign management
Helpful customer support
Email metrics: open rate, click-through rate, unsubscribe rate, bounce rate
Integrates with WooCommerce, WordPress, Squarespace, Google Analytics and OptinMonster$12.50 per monthSmall businesses, entrepreneurs, podcasters, bloggers, nonprofitsDripA/B testing
Email marketing
Automation workflows
Segmentation
Analytics
Customer relationship management (CRM)
Template library
Real-time analytics
Subscriber management
Campaign scheduling
Integrates with: WooCommerce, Shopify, BigCommerce, Outlook, Gmail, Salesforce, Zapier$39 per monthMedium-sized and small businessesConvertKitEmail automation
Customizable forms
Landing page builder
Email templates
Subscriber management
Email analytics
Subscriber analytics
A/B testing for email subject lines
Integrates with Google Analytics, Fathom Analytics, Shopify, WooCommerce, WordPress, OptinMonster, HubSpot and Salesforce$9 per monthOnline creators, bloggers and podcasters
Conclusion
Each of the top 6 GetResponse alternative options discussed in this article brings its own strengths and unique features to the table. Depending on why you want to switch to an alternative email marketing service, this guide offers options to choose the one that answers your needs.
If you are looking for a tool that offers advanced reporting allowing you to compare various campaigns at a glance, try SEINō. It enriches your ESP with AI-powered analysis and offers multiple customization options, allowing you to adapt the software to your specific requirements. You can try this powerful email marketing tool free of charge for thirty days. Schedule a free demo.
GetResponse alternative options: FAQ
Is GetResponse an ESP? Yes, GetResponse is an ESP (Email Service Provider) that offers a range of email marketing features to help businesses optimize their email campaigns and enhance their outcomes.
How many emails can I send with GetResponse? GetResponse's free plan allows you to send 2,500 messages per month. You can send unlimited emails if you use one of the GetResponse pricing plans.
What is the difference between Klaviyo and GetResponse? Here are some differences between Klaviyo and GetResponse:
– Usage coverage: Klaviyo has better usage coverage in more website categories, including Lifestyle, Food u0026 Drink, Sports, Home u0026 Garden and 20 other categories.
– Target audience: Klaviyo serves eCommerce businesses of any size, while GetResponse is perfect for small to medium businesses.
– Features: Both Klaviyo and GetResponse offer email marketing, marketing automation and analytics features, but Klaviyo focuses more on eCommerce and offers features like abandoned cart emails, product recommendations and customer segmentation based on purchase behavior. GetResponse offers features like landing page design tools and webinar hosting.
– Ratings: According to the search results, Klaviyo has a higher rating than GetResponse on TrustRadius and Software Advice.
