Campaign Monitor Alternatives: 6 Best Options for Email Tracking

According to predictions, by 2025, the number of worldwide email users will grow to 4.6 billion, which is half of the world's expected population. It means that email marketing is a powerful tool to connect with prospects and customers and emphasizes the need for an effective marketing strategy.

And obviously, everything begins with the right software. Though many marketers value Campaign Monitor for its intuitive interface, quality templates and data segmentation capabilities, the tool has disadvantages. Limited customization options and lack of direct chat or phone customer support are some of the reasons to seek Campaign Monitor alternatives.

To help you save time and effort, we prepared a list of six top Campaign Monitor alternatives providing great email tracking features to boost your marketing results.

Campaign Monitor alternatives: Selection criteria

How do you choose the best Campaign Monitor alternative? We recommend considering the following criteria:

• Features and functionality: Look for tools offering a similar range of email analytics features (open, click-through, bounce and conversion rates) to receive insights into the performance of your email marketing campaigns.
• Ease of use: Consider platforms that have user-friendly interfaces and intuitive workflows, making it easy for you and your team of email marketers to create and manage campaigns.
• Integration options: Look for alternatives that integrate seamlessly with the tools you already use, such as your CRM, ecommerce platform, analytics tools and more. Effective integrations ensure comfortable data transfers and simplified operations.
• Pricing: It's vital to balance features and costs while selecting an email marketing solution. Compare pricing structures to ensure the alternative fits your budget while offering the required features.

Top 6 Campaign Monitor alternatives reviewed

Based on the above criteria, we compiled a list of the best Campaign Monitor alternatives.

SEINō

SEINō is an email analytics platform that allows businesses to monitor their email performance, track subscriber engagement and get other real-time insights to improve their campaign performance.

What sets SEINō apart from other email marketing software is that it allows you to compare and benchmark campaigns in one reporting view. Most tools only show you the results per individual campaign without the possibility to compare them at a glance.

Other strong features of SEINō include transactional metrics (number of transactions, total revenue, average order value and revenue per email sent) and the ability to monitor subscriber lists.

While SEINō is one of the alternatives to Campaign Monitor for email tracking, it is not an email service provider. It is a tool that can work on top of your ESP to enrich the data you get from it. This add-on improvement offers a unique approach to analyzing email campaigns with its AI-powered analysis.

Features

• Easy-to-navigate interface
• Highly customizable data graphs
• Pro-active notifications
• Metrics targets
• Data filters
• Easy sharing
• Benchmark comparison in one reporting view
• Responsive customer support that remains in constant contact with users
• Transactional metrics (revenue per email sent, average order value, number of transactions, total revenue)
• Integration with Salesforce Marketing Cloud, Deployteq, Selligent, Copernica, Klaviyo, Braze and web analytics tools like Google Analytics

Pricing

SEINō offers a 30-day free trial and four pricing plans:

• Basic: €59 per month for up to 50,000 email sends
• Standard: €129 per month for up to 250,000 email sends
• Pro: €199 per month for up to 1,500,000 email sends
• Enterprise: €499 per month for unlimited email sends

Customer story

Glanbia, the world's largest supplement seller, uses SEINō to receive precise ecommerce data mapping. When they started using SEINō's real-time analytics of their email campaigns, their productivity soared. It now takes them only a few minutes to make comprehensive weekly reports for their four brands across 13 countries, and they save 16 hours per week.

Brevo (Sendinblue)

Image source: emailtooltester

Brevo is a Campaign Monitor alternative for businesses of different sizes, from small to enterprise. It offers a comprehensive set of features, including email campaigns, marketing automation, transactional services and SMS marketing.

Brevo's built-in design tools allow users to create mobile-responsive emails. The tool also offers the possibility to test message deliverability before sending email campaigns and streamline them with scheduling and automation features.

The contact management feature lets users import contacts and organize lists and collection and behavioral forms.

Regarding email analytics features, Campaign Monitor's offer looks slightly better than Brevo's since it provides behavioral targeting and engagement tracking.

Features

• Heat maps
• A/B testing
• Real-time analytics
• User-friendly interface
• Landing page builder
• Reporting: open rate, click-through etc.
• Email automation
• Transactional emails
• Social media marketing
• Ecommerce marketing
• Integrates with WordPress, Facebook, Magento, WooCommerce, Drupal and PrestaShop

Pricing

Brevo's free plan allows you to send 300 emails a day with no limit on subscriber numbers. Its paid plans are as follows:

• Starter: $25 per month for 20,000 monthly emails 
• Business: $65 per month for A/B testing and marketing automation 
• Brevo Plus: custom pricing for Enterprise-grade security and advanced integrations

Customer story

Florida Trend, a business publication, used Brevo to manage their high-volume email campaigns. The tool allowed them to build a clean and engaged subscriber base. As a result, some of their newsletter verticals received a 50% open rate.

See also: Sendinblue alternatives

ActiveCampaign

Image source: G2

ActiveCampaign is an easy-to-set-up email marketing platform combining marketing automation and CRM features. With advanced segmentation and personalization, it can enrich communication over several channels (email, text, chat, social media).

Supporting compatibility with 920+ apps, ActiveCampaign is one of the most popular Campaign Monitor alternatives. It enables businesses to link their current tools with ActiveCampaign's potent marketing automation features. Alongside numerous other platforms, you can integrate ActiveCampaign with such widely used tools as Salesforce, Shopify and Postmark Messaging.

ActiveCampaign provides more robust email analytics features than Campaign Monitor: it has dynamic lead scoring and more advanced segmentation and personalization options. However, Campaign Monitor may be a more affordable option for businesses needing only basic email analytics like opens, clicks, shares and bounces.

Features

• Landing page builder
• Custom email templates
• A/B testing
• Subscriber analytics
• Contact database
• Lead management
• Sales pipeline management
• Reporting (open, click-through and conversion rates)

Pricing

ActiveCampaign offers different pricing based on the number of transactional emails:

• $15 per month for 10,000 emails
• $55 per month for 50,000 emails
• $115 per month for 125,000 emails
• $245 per month for 300,000 emails
• $455 per month for 700,000 emails
• $775 per month for 1,500,000 emails
• $995 per month for 3,000,000 emails
• $1,295 per month for 5,000,000 emails

Customer story

ActiveCampaign helped Apple Rose Beauty create automated email marketing campaigns, including personalized two-way customer communication. This strategy enabled Apple Rose Beauty to increase their online sales by 300%.

See also: ActiveCampaign competitors

Omnisend

Image source: EcommerceTech

Omnisend is an SMS and email marketing software designed to accelerate the growth of ecommerce stores. Its features include automation workflow templates and a user-friendly drag-and-drop editor to create professional emails. The tool also offers robust segmentation based on customer shopping behavior and other properties to improve conversions with personalized emails.

Omnisend offers a variety of integrations to help users connect their store platforms and enhance their digital marketing efforts. It is compatible with tools such as Shopify, BigCommerce, Cash Back Rewards, Gatsby or Integrately.

In terms of email analytics, both Omnisend and Campaign Monitor offer robust reporting and analytics features to help users track campaign performance. Omnisend may be better suited for ecommerce businesses due to its integration with popular ecommerce platforms and its focus on automation workflows. Campaign Monitor may be a better fit for businesses looking for customizable templates and A/B testing capabilities.

Features

• SMS marketing
• Landing pages and forms
• Email templates
• Drag and drop email builder
• Dynamic discount codes
• Pre-built ecommerce workflows
• Advanced features for reporting and analytics

Pricing

Here are the Omnisend pricing plans:

• Free: for up to 250 contacts and 500 emails per month
• Standard: $16 per month for up to 500 contacts and 6,000 emails per month 
• Pro: $59 per month for up to 500 contacts and unlimited emails  

Customer story

Inglot Cosmetics Canada integrated Omnisend with their point-of-sale system, allowing them to store all customer data in one place. This enabled them to serve their online and in-store customers more effectively, earn a 117% higher conversion and foster customer retention.

See also: Omnisend alternatives

AWeber

Image source: Shift4Shop

AWeber, with its user-friendly interface and customizable templates, is suitable for those who don't have a lot of email automation experience. This Campaign Monitor alternative also offers multiple landing page templates and a straightforward drag-and-drop builder.

Apart from being an email marketing tool, AWeber allows you to design a basic online store quickly and easily. You can’t compare the design to large ecommerce platforms, but it's a good starting point for beginners in ecommerce businesses.

Compared to Campaign Monitor, AWeber offers more useful analytics features. It allows for conversion tracking and data visualization and has import and export capabilities.

Features

• A/B testing
• Real-time analytics
• Interaction tracking
• No-code automation
• Custom segmentation
• Campaign management
• Integration with Squarespace, WordPress, WooCommerce, Google Analytics and OptinMonster

Pricing

AWeber has a free plan for up to 500 subscribers and one email list.

Apart from that, it provides three pricing plans:

• Lite: $12.50 per month for three email automation and advanced message analytics 
• Plus: $20 per month for limitless email lists and unlimited email tracking
• Unlimited: $899 per month for limitless subscribers and personalized account management 

User feedback

Users value AWeber for its friendly interface and responsive customer support. However, some users think the tool’s email templates are a bit outdated compared to AWeber competitors.

Drip

Image source: Software Advice

Drip is a marketing automation platform providing email templates and pre-built workflows that help businesses send segmented, highly personalized emails. It enables you to build customer relationships through multichannel marketing strategies across email, pop-ups and social media.

Drip also offers functionalities such as web tracking, lead scoring and ecommerce integrations with third-party platforms such as BigCommerce, WooCommerce and Shopify.

Unlike Campaign Monitor, Drip offers marketing insights for ecommerce brands, such as customer browsing history, purchases, cart abandonments, social media and email engagements. You can also find data filtering and advanced reporting dashboards among its features. 

On the other hand, Campaign Monitor provides A/B testing functionality that Drip doesn't.

Features

• User-friendly interface
• Customer data tracking
• Email automation
• Subscription management
• Real-time analytics
• User tagging

Pricing

Drip offers a single pricing tier based on the number of contacts. For example, at 2,500 people, you will pay $39 per month; at 50,000 people $699 and at 170,000 – $1,899 per month.

Customer story

The Spice House used Drip to gain valuable customer insights and optimize their marketing strategy. It enabled them to increase their customer list by 40% and see revenue growth of 90%.

See also: Drip alternatives

Campaign Monitor alternatives: Comparison table

PlatformFeaturesPricingBest forCampaign MonitorQuality templates
Data segmentation
Email automation
Analytics (geography, acquisition and engagement per campaign)from $11 per monthEmail marketingSEINōEasy-to-navigate interface
Highly customizable data graphs
Pro-active notifications
Metrics targets
Data filters
Easy sharing
Benchmark comparison in one reporting view
Transactional metricsfrom $59 per monthEmail tracking and analyticsBrevo (Sendinblue)Heat maps
A/B testing
Real-time analytics
Landing page builder
Reporting: open rate, click-through etc.
Email automation
Transactional emails
Social media marketing
Ecommerce marketingfrom $25 per monthEmail automationActiveCampaignLanding page builder
Custom email templates
A/B testing
Subscriber analytics
Contact database
Lead management
Sales pipeline management
Reporting (open, click-through and conversion rates)from $15 per monthEmail automationOmnisendSMS marketing
Landing pages and forms
Email templates
Drag and drop email builder
Dynamic discount codes
Pre-built ecommerce workflows
Advanced features for reporting and analyticsfrom $16 per monthGrowing ecommerce storesAWeberA/B testing
Real-time analytics
Interaction tracking
No-code automation
Custom segmentation
Campaign managementfrom $12.50 per monthEmail automation for small businessesDripCustomer data tracking
Email automation
Subscription management
Real-time analytics
User taggingfrom $39 per monthEcommerce

Conclusion

Though many email marketing platforms are available, not all offer robust analytics to transform your email campaigns. 

Tools like Campaign Monitor, which have been on the market for a long time, seem like an obvious choice at first glance because they are well-known and have many positive reviews. But if you dive deeper into the topic of email tracking, you can find interesting alternatives that might provide better data.

All the tools we mentioned in this article provide helpful features to enhance your email marketing efforts. But SEINō stands out as a software that can benchmark campaigns in one reporting view and monitor transactional metrics and subscriber lists, all at a lightning-fast speed. 

To learn more about the tool, schedule a demo or sign up for a free 30-day trial. 

Campaign Monitor alternatives: FAQ

What is Campaign Monitor best for? Users like Campaign Monitor because of its email marketing features. It offers a user-friendly drag-and-drop email builder that enables users to create visually appealing and responsive email campaigns. The platform also provides customizable templates and design options to match brand aesthetics.

Does Campaign Monitor have automation? Yes, Campaign Monitor allows users to create automated email journeys triggered by customer behavior, such as purchasing or joining an email list. Creating a customer journey is easy with the tool's visual automation builder. Users can choose the data and add triggers to establish when messages get sent.

Does Campaign Monitor have landing pages? Yes, Campaign Monitor provides integrations with various landing page tools, including Instapage, Unbounce and Wishpond. These tools offer pre-made templates and mobile-friendly functionalities and make designing a landing page simple, even for those without a lot of technical experience.

Does Campaign Monitor have an API? Yes, Campaign Monitor has an API that provides developers access to various features, including reporting and analytics, campaign creation and sending and list and subscriber management.