Iterable Competitors: 6 Best Alternatives for Email Analytics

According to a 2023 study by the Content Marketing Institute, emails are third on the list of the top three content distribution platforms marketers use. Email engagement comes second on the list of the most tracked content performance statistics, with 81% of professionals keeping a close eye on this statistic.

Email Marketing Expert Taras Sukhovych says, “By reaching your target audience, increasing customer loyalty, driving sales, being cost-effective, and providing measurable results, email marketing can help businesses to stay ahead of the competition and achieve long-term success.”

To hop on that profitable trend, you need dynamic content that sparks your readers' interest. Most companies reach for marketing automation software – while they offer excellent support in terms of campaign creation, they don't exactly tell you what resonates with your readers and performs best. Email analytics tools are your best bet because they give you insights into how effective your outreach is.

Let's discover the best Iterable competitors to help you achieve even better results with your marketing strategy and get more in-depth insights for an affordable price.

Iterable competitors: Selection criteria 

These are the aspects we considered when looking for the most effective alternatives to Iterable that will help you skyrocket your marketing efforts:

• Analytics and reporting features: The most critical data about email campaigns includes open rates, conversion rates, but also transactional data, A/B testing and feedback options.
• Customization and flexibility: An email performance and customer relationship management system should enable you to tailor its options to fit your objectives so you can measure the email marketing KPIs that matter most.
• Integration options: Opt for a marketing automation platform that can integrate with the tools your company is using. There should be more options than just an ESP. The best email marketing tool should connect with web analytics platforms and other tools to easily import and export data and get a clear, comprehensive set of information.
• Value for money: The tool you pick should balance features and cost, which is especially significant for smaller businesses or those just starting with email marketing that might not need to overpay for complex functionalities.
• Ease of use: While all the above features are crucial for an email analytics tool, they're useless if you can't use them. A user-friendly interface makes software solutions easy to navigate, allows locating all the functionalities you need and minimizes the learning curve and onboarding time.

6 best Iterable competitors & alternatives for email marketing campaigns analytics

In the words of Zohaib Hassan, Founder & Partner at Lead Origin, “Email marketing is still relevant and has a long future. It will probably become even more important as time goes on … [but] to avoid sending out pointless messages, you must ensure that everything you send generates real leads and sales.”

To stay ahead of the increasing competition, focus on making your emails profitable with modern tools. Here are the top software solutions to invest in that are enabling businesses to thrive.

SEINō

SEINō is strictly an email analytics tool. When paired with a solid ESP, it gives businesses powerful real-time insights into their campaigns. The fully customizable system, complete with email performance tracking, subscriber engagement monitoring and areas for improvement identification, lets you tailor your marketing strategy to your needs.

We also offer advanced reporting and analytics tools that will allow you to segment your email lists to create targeted email marketing campaigns based on specific subscriber behavior. With A/B testing, you'll be able to see what type of content performs best and optimize accordingly.

The SEINō Data Explorer is great for manipulating, grouping, arranging and filtering information. It allows a clear view of campaign effectiveness and subscriber interactions.

Features

• Benchmark comparison of campaigns
• Transactional metrics tracking (revenue per email sent, average order value, number of transactions, total revenue)
• Dashboard builder
• Link tracking
• Reporting and segmentation tools
• Subscriber list and customer base monitoring
• A/B testing (subject line, content, CTA buttons, media)
• Highly customizable data graphs with filters and exporting options
• Pro-active notifications
• User-friendly interface
• Integrations with Deployteq, Selligent, Salesforce Marketing Cloud, Copernica, Braze, Klaviyo and web analytics tools like Google Analytics

Pricing

• Basic: €59 per month for up to 50,000 email sends
• Standard: €129 per month for up to 250,000 email sends
• Pro: €199 per month for up to 1,500,000 email sends
• Enterprise: €499 per month for unlimited email sends

Email analytics in comparison to Iterable

SEINō is a powerful analytics tool with a unique option to benchmark email marketing campaigns in one clear reporting view. The software also includes transactional metrics (number of transactions, total revenue, average order value, revenue per email sent), monitoring subscriber lists and a range of integration options that include web analytics tools and ESPs.

Iterable is a multi-channel marketing automation platform, not specifically an email analytics tool. It has great campaign creation capabilities and includes A/B testing and segmentation, but only basic reporting, which can limit your possibilities to adjust your digital marketing strategies to your customers' needs.

Customer feedback

Some top SEINō clients include Schiphol, Glanbia (Body&Fit, Optimum Nutrition), CCV, Zeeman, EasyToys, Kaartje2go, Fletcher Hotels, Manfield and Whoppah.

Braze

Braze is a comprehensive customer engagement platform that powers communication between businesses and customers. This Iterable alternative facilitates cross-channel marketing campaigns across email, web push notifications, SMS & MMS and in-app messaging.

It comes with machine-learning capabilities that help make the most of business strategies. This technology can leverage customer behavior and preferences to facilitate personalized campaigns. According to TechTarget experts, customized experiences are crucial in retaining customers, building trust and staying relevant.

Many industries can benefit from this marketing automation platform, including retail, e-commerce, finance, media and hospitality. Its functionalities are easy to use. There's also a responsive customer support team to help with any obstacles.

Image source: GitHub

Features

• Mobile optimized emails
• Personalized messaging
• Behavior-based automation
• Template management
• Actionable reporting and analytics
• A/B testing and predictive tools
• Detailed customer segmentation
• Real-time analytics
• Campaign and customer journey orchestration tools
• Integrations with 50+ tools, including Google Ads and Google Cloud, Zapier, WhatsApp, Shopify, Branch, Twilio, Zendesk and SEINō

Pricing

You have to contact Braze for a customized pricing package based on your specific needs.

Email analytics in comparison to Iterable

Both Braze and Iterable have A/B testing, AI automation and predictions, personalization and subscriber segmentation options. These solutions attract mainly mid- to enterprise-level companies with a mobile-first approach.

Braze has an analytics dashboard with custom reports and KPI tracking. Iterable has more specific campaign reporting, customizable dashboards, a send calendar, web and SEO analytics and more advanced personalization features. However, neither can be considered an analytics tool as such.

Customer feedback

Image source: GetApp

See also: Braze competitors

Customer.io

This customer engagement and email marketing platform helps to design data-driven campaigns that reach customers at the right time, on the right platform and with the right messages. It includes a comprehensive set of messaging automation features, Data Pipelines and a complex customer data platform.

Image source: Capterra

Features

• Cross-channel marketing strategies
• Transactional emails
• Visual and low- or no-code message and workflow builder
• Custom subscription center
• Personalization options
• Free data pipelines included
• Reporting dashboards, A/B testing, conversion tracking, campaign analytics and data export
• Integrations with data warehouses (AWS, Google Cloud Storage, Snowflake, Azure), Amplitude, Asana, Zendesk, Twilio, SurveyMonkey, Salesforce, Zapier and more

Pricing

• Essentials: $100/month for up to 1M monthly email sends and two workspaces
• Premium: $1,000/month for custom email sends and workspaces
• Enterprise: Custom pricing

Email analytics in comparison to Iterable

Both tools are similarly intuitive; however, Customer.io can be easier to set up. Iterable has a search tracking and optimization option, which the former lacks. Both offer audience segmentation, retargeting, scheduling, A/B testing, dynamic content, subscription forms, email builders, lead scoring and nurturing.

Both could work even better with the addition of dedicated analytics software that could provide more in-depth email performance data.

Customer feedback

Image source: Capterra

See also: Customer.io competitors

Omnisend

Omnisend is an email marketing solution especially popular among e-commerce teams. It has all the necessary tools for running and managing the growth strategies of online stores. Pre-made workflows and customizable signup forms help marketing teams with better lead generation and targeted personalized communications.

Although the automation, e-commerce and sales tracking features are pretty good, Omnisend has some drawbacks. Unfortunately, this marketing automation platform lacks integrations with Google Analytics and CRM software solutions. There's also no subscriber location tracking option.

Image source: EmailTooltester

Features

• Omnichannel marketing
• Analytics: sales dashboard, campaign and automation reports
• Pop-ups, forms and landing pages for capturing leads
• Customer segmentation for personalized messaging
• Automation library with built-in templates and drag & drop workflow editing
• Email builder with branding options
• Integrations with LiveChat, Shopify, WooCommerce, Amazon Advertising and more with Zapier

Pricing

Omnisend offers a Free plan for up to 250 contacts, 500 monthly emails and 60 SMS. The other two plans vary in monthly price depending on the number of subscribers. The cheapest option for up to 500 contacts is this:

• Standard: $16 for 6,000 emails
• Pro: $59 for unlimited emails

You can go up in +/- 500-user intervals to up to 150,000 subscribers for $1,120 and $1,650 respectively. For larger packages, contact the provider to receive custom pricing.

Email analytics in comparison to Iterable

Iterable standard and custom reporting dashboards are rated higher by users than those of Omnisend. The latter is better for growing companies with more users.

Both include email testing, basic reporting and analytics; however, Omnisend has more email-specific campaign management features.

Customer feedback

Image source: G2

See also: Omnisend alternatives

ActiveCampaign

ActiveCampaign offers advanced marketing automation features. You can also use it as a CRM platform to store and segment customer data, which allows you to create more personalized flows for every stage of the buyer's journey. Advanced personalization options help to improve communication across channels.

Users enjoy the simple and easy-to-navigate UI. The dashboard is precise but not particularly adaptable – it focuses mainly on contacts and customer engagement aspects.

Image source: EmailTooltester

Features

• Comprehensive email marketing options
• Lead management
• Advanced segmentation
• Data import/export
• Contact database
• Sophisticated automation workflows
• Sales pipeline management
• Custom email templates
• Detailed, real-time email analytics
• Integrations with Google Analytics, CRM tools, SEINō and over 900 different apps

Pricing

ActiveCampaign offers different pricing based on the number of transactional emails:

• $15 a month for 10,000 emails
• $55 a month for 50,000 emails
• $115 a month for 125,000 emails
• $245 a month for 300,000 emails
• $455 a month for 700,000 emails
• $775 a month for 1,500,000 emails
• $995 a month for 3,000,000 emails
• $1,295 a month for 5,000,000 emails

Email analytics in comparison to Iterable

ActiveCampaign has tools for viewing campaign analytics, generating automated email responses and managing email deliverability. There's also real-time reporting, A/B testing and a drag-and-drop builder for personalized campaigns. Its advantage over Iterable is that it integrates with the SEINō email analytics tool for more in-depth reporting, which can help create more successful campaigns.

Customer feedback

Image source: Capterra

See also: ActiveCampaign competitors

Klaviyo

Klaviyo enables companies to handle consumer data and interactions easily. Its main goal is to help convert single transactions into long-lasting customer relationships at a large scale.

This customer engagement platform can serve as a client and lead database, aiding in understanding what prompts visitors to click, buy or bounce. You can tailor the email and SMS templates to create personalized messaging about price drops, cart abandonment reminders and recommendations.

The Klaviyo dashboard concentrates mainly on the revenue aspects of email campaigns. The interface is intuitive and easy to use.

Image source: Klaviyo website

Features

• Multi-channel marketing
• A/B testing
• Segmentation tools
• Subscriber management
• Mobile optimized emails
• List management
• Attachment tracking
• Automated follow-ups
• Templates
• Wide range of integrations, including SEINō, Shopify, Magento, Facebook, Zapier and Google Ads

Pricing

• Free: allows for 500 monthly email sends
• Email: 15 email sends for $45 a month
• Email and SMS: with 1,250 monthly SMS credits and 15,000 monthly contacts for $60 a month

Email analytics in comparison to Iterable

Both tools enable building great customer experiences across platforms, with segmenting workflow creation, touchpoint automation and validating campaigns. According to user reviews, Klaviyo is easier to set up and manage. Its predictive algorithms can help you anticipate trend shifts and growth possibilities. It also integrates seamlessly with SEINō for more effective and relevant email marketing.

Customer feedback

Image source: Capterra

See also: Klaviyo competitors

Iterable competitors & alternatives: Comparison table

PlatformFeaturesPricingBest forIterableAI-powered cross-channel communication
Targeted, blast or triggered campaigns
Messages previewing
Codeless workflow designer
120+ integrationsN/AMobile-first mid-market companies and enterprisesSEINōTransactional metrics
Campaign benchmarking
Data Explorer
Real-time tracking
Segmentation toolsFrom €59 for 50,000 emailsMedium to enterprise marketing agencies and e-commerce companiesBrazeMobile optimized emails
Template management
Reporting and analytics
A/B testing
Detailed segmentation
Real-time analyticsN/ACompanies with 1-10 employees and $1M-10M ARR; Marketing automationCustomer.ioCross-channel marketing
Transactional emails
Visual builder
Data pipelines
Personalization and reportingFrom $100 for 1M emailsTech-savvy companies with a big marketing budget and customer baseOmnisendOmnichannel marketing
Analytics
Lead capturing options
Customer segmentation 
Automation library 
Email builder with branding optionsFrom $16 for 6,000 emails E-commerce companies looking for email marketing, SMS marketing and workflow automationActiveCampaignMarketing automation
Customizable email templates
Cross-channel campaigns
Customer relationship management
Multiple integrationsFrom $15 for 10,000 emailsSmall and medium-sized businesses looking to improve customer relationships and grow with cross-channel campaignsKlaviyoSMS/MMS sending
Behavior-triggered communication
Advanced customer data segmentation
AI-driven predictionsFrom $45 for 15,000 emailsRelatively small businesses specializing in e-commerce

Conclusion

Iterable is a reliable, cross-channel customer communication platform. Although it works great for creating individualized, dynamic content, it comes short in terms of other features, especially email reporting and analytics.

Depending on your individual needs, you should find the best Iterable competitor from our list of the top alternatives. If your focus is getting a deep understanding of how your subscribers interact with your content, SEINō is the tool for you.

Our email analytics platform has unique options to benchmark email campaigns, view transactional metrics and monitor the subscriber list growth. Real-time alerts will help you respond to issues as soon as they arise, leaving no problem unresolved.

Schedule a demo to try out all the available capabilities.

Iterable competitors: FAQ

Who does Iterable compete with? The top Iterable alternatives in terms of email analytics are SEINō, Braze, Customer.io, Omnisend, ActiveCampaign and Klaviyo.

What type of company is Iterable? Iterable is a marketing platform that sends personalized messages across different platforms, including email, SMS, notifications and in-app messages. It has segmenting options and AI technology that facilitates better automation.

How is Iterable different from competitors? Iterable provides a higher level of personalization with real-time data about each individual. It helps orchestrate all channels to provide one coherent experience and lead customers through automated, dynamically responsive journeys. This customer data platform is all about minimizing the activation gap between the collected client information and communication channels.