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Featuring Dela Quist on SEINō Sessions

“People who don’t open your emails are still seeing your brand—don’t discount the impression.”
— Dela Quist

Some episodes hit different. This one with Dela Quist? A masterclass in rethinking the lifecycle of your email marketing.

In a space obsessed with open rates, click-throughs, and day-one ROI, Dela challenges the entire stack. He’s not here for the hot takes. He’s here for the slow burn—the kind of lifecycle thinking that turns subscribers into loyalists over time.

Lifecycle > Campaign

Too many email marketers are stuck in campaign mode.

We're so caught up in the week-to-week sprints—launch, test, optimize, repeat—that we forget what email really is: a long-term relationship. Dela calls this out immediately.

“Email is a relationship, not a transaction. It’s not about getting one open—it’s about earning a subscriber’s trust over time.”

Think about your audience like a garden, not a slot machine. That means:

• Stop pruning your list too early
• Understand dormant subscribers aren’t dead—they’re simmering
• Build with the long game in mind

The Myth of the Inactive Subscriber

This was a big one.

Dela argues that marketers are far too eager to cut “inactive” subscribers. But most of the time, these folks are seeing your emails, even if they’re not opening them.

“Your most valuable customers aren’t always the loudest. Look at behavior, not just clicks.”

Instead of ruthlessly cutting non-openers, Dela suggests:

• Let them passively engage — and re-engage when they’re ready
• Watch buying behavior, not just email interaction
• Use “impressions” as part of your lifecycle KPIs

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The Real Role of Email

Email isn’t just for driving sales. It’s for driving memory.

Dela calls email one of the most underestimated branding tools in your stack. Not everyone will convert on the first—or fifth—email. But staying visible increases the likelihood that when they are ready, they’ll choose you.

Rethinking Engagement Loops

Too many marketers define engagement as “opens in the last 90 days.” That’s arbitrary. And dangerous.

Instead, Dela pushes for engagement windows based on:

• Lifecycle stage
• Seasonality
• Purchase frequency

This gives you space to build smarter re-engagement journeys:

• Slow drip sequences for long-cycle buyers
• Event-based reactivation instead of hard cut-offs
• Product education for passive readers

Lifecycle Metrics That Actually Matter

If you're serious about lifecycle marketing, you need to look at:

• Impression frequency: How often does someone see your email?
• Engagement lag: How long from first open to action?
• Silent responders: Non-clickers who eventually buy

Dela’s Lifecycle Philosophy, in 3 Lines

• Don’t fear the non-opener. If they’re still subscribed, they’re still interested.
• Campaigns are short-term. Lifecycles build businesses.
• Email is branding. Every send is a billboard in someone’s inbox.

The Takeaway

This conversation with Dela Quist is a reminder that email isn’t just performance marketing—it’s relationship marketing.

Email marketing lifecycles aren’t just about “what’s working this week.” They’re about building something sustainable. Something subscribers trust. Something that compounds.

If you’re still judging your list by last month’s open rate, you’re missing the bigger story.

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When CRM managers or Email Marketers pitch SEINō to their internal data team, a common question arises: "Do we really need SEINō? Can’t we just build dashboards in Power BI, Tableau, or Looker Studio?"

It’s a fair question. In this post, I’ll take the opportunity to share why I founded SEINō, how it provides unique value, and when other solutions might be sufficient.

The purpose behind SEINō

It's important to note that SEINō was born from personal experience as a campaign developer. My CRM team was responsible for sending emails to multiple countries in different languages, and my job was to simplify the campaign deployment process by making the emails more dynamic and pulling translations and copy from an external dataset.

However, when you deploy dozens of campaigns per week and manage different lifecycle campaigns in multiple languages, reporting becomes complex and very time-consuming. Most companies I know, therefore, skip the always-on campaigns in their weekly reports simply because it takes too much time.

I found out the hard way that as soon as you want to automate your reports in a more advanced way, most email platforms will just tell you to use their API and wish you good luck. I’m not even talking about merging that data with e-commerce data to get revenue and other commercial insights, because that's a totally different cookie.

My team asked the IT team for help starting a new data project to create simple custom reports using our data warehouse. However, the process was slow and complicated. It involved many meetings, conflicting priorities, and technical challenges that made progress difficult and frustrating.

The project didn’t succeed, and that’s when the idea for SEINō was born.

After researching, I realized my team wasn’t alone in facing these challenges. Many CRM teams struggle with similar issues, often resorting to using Excel sheets and manually copying and pasting data to get the job done from both their Marketing Automation Platform and Google Analytics. (I’ve experienced this firsthand)

That’s when I decided to create a solution to empower CRM teams to take full control of their campaign data without relying on IT. I wrote down a simple vision:

A world where every CRM team can effortlessly demonstrate their value and take full control of their marketing campaigns.

How SEINō makes a difference

At its core, SEINō was built to address the challenges I experienced myself. Combining campaign data with e-commerce metrics can be tricky. Traditional dashboarding tools required manual data engineering, endless back-and-forth with IT, and delays that slow your momentum. Maintaining and monitoring your data pipelines is a task in itself, often requiring dedicated resources and constant oversight.

With SEINō, this process is automated, making insights immediately accessible and freeing your team to focus on strategy rather than logistics.

Simplifying CRM data projects

Email campaign reports can be difficult to manage because data like sends, opens, clicks, bounces, complaints, and unsubscribes come in at different times and need to be stitched together. This data can also be enriched with subscriber details, making it even harder to get a complete picture of what’s happening. We are talking about processing every unique interaction within your campaign.

SEINō simplifies this by transforming your campaign data (regardless what marketing automation platform) and combining all metrics into one view, allowing CRM teams to understand their campaign performance without relying on IT support.

Making segmentation easy

Segmentation was a big challenge for my CRM team. To analyze different markets, RFM segments, or engagement trends, we often needed help from an data analyst. SEINō changes that by giving marketers the tools to explore, refine, and act on data independently. It also lets us pull in customer attributes, making reports more detailed and easier to create.

Speeding up CRM data projects

Internal data projects can take months or even years, with too many stakeholders and conflicting priorities slowing everything down. SEINō was created to solve these delays by making setup quick and easy. Anyone with an API key can get started, and with best practices already built in, most teams can be up and running in a single day.

Enriching with Google Analytics data

Based on click events and UTM tags, SEINō can automatically enrich your campaign data with Google Analytics data. We can track GA4 key events (conversion goals) and e-commerce events such as purchases and sold products. It’s a simple way to get deeper insights into your campaigns.

Proactively monitoring

With SEINō, you can track the metrics that are most important to your campaigns and set up alerts if something goes off track. This means teams can act fast when needed. SEINō also gives daily updates, helping teams see trends like customer growth or churn so they can make decisions quickly and confidently.

Scalable technology

SEINō’s technology is designed for scalability and speed. It handles large datasets efficiently, ensuring insights are always just a click away. As a small tech company, we care deeply about our platform, codebase, and customer experience. We design and build everything in-house and take feedback from our users very seriously.

Continuous development

Finally, SEINō evolves with customer needs. Unlike static dashboards that can become outdated, SEINō is continually updated with new features and the latest technological advancements. It’s not just a platform; it’s a partner in your CRM growth journey.

Maybe you don’t need SEINō 🫶

As much as I love SEINō and believe in what we stand for, I understand that not every CRM team needs us in their current state. SEINō’s advanced capabilities are designed for specific use cases and may not be ideal if:

• You have robust internal resources: If your team has dedicated analysts or IT teams managing complex dashboards and enough resources, existing tools may already cover your needs.
• Static reporting is all you require: For businesses not leveraging dynamic analyses or segmented insights, SEINō’s capabilities could exceed requirements.
• Limited number of campaigns: SEINō shines the most if you have many campaigns running that you need to organize and analyze.
• Your email platform’s reports suffice: Built-in reporting within email platforms might meet your reporting needs. SEINō adds value when combining multiple campaigns, identifying trends, or enriching your campaign data with e-commerce data from Google Analytics.

Conclusion

SEINō isn’t meant to replace tools like Power BI, Looker Studio, or Tableau; it’s designed to complement them, serving a different purpose. We recognize that data centralization is important and that leadership often prefers a unified, company-wide dashboard. Traditional data visualization tools excel at that.

However, most CRM teams need more than just static reports in their day-to-day work; they need real-time control over their campaign performance and the flexibility to turn their data into insights.

SEINō empowers them to:
✔ Zoom in and out on trendlines
✔ Create segments on the fly
✔ Track database development
✔ Split and group campaigns by key attributes
✔ Do it all in an intuitive, easy-to-use interface

For those CRM teams, I truly believe SEINō is the perfect alternative to Power BI, Looker Studio, or Tableau.

Mailchimp offers plenty of useful features, but as with any software, you can extend its functionality further with integrations. However, with over 300 options to choose from, picking the right ones can be challenging. Worry not, though! Here’s our list of the five best Mailchimp integrations to enhance your business’s capabilities, collect more valuable data and drive revenue in 2024 and beyond. 

See also: Email campaign optimization

5 best Mailchimp integrations

SEINō 

SEINō is a flexible platform that provides easy-to-access, real-time data regarding your email marketing campaigns and metrics. It’s a powerful tool to streamline email campaign management and measure email marketing success. It lets you track subscriber list growth, conduct A/B testing, and offers powerful filtering and segmentation options to get the most out of the collected information. 

https://www.youtube.com/watch?v=SmCl8fN3VF0

Here are SEINō’s main features:

• Campaign benchmarks – Monitor essential data from multiple email campaigns in one place.
• Dashboards and graphs – Use graphs and customizable email marketing dashboards to visualize data.
• Data filtering and segmentation – Pivot, filter and segment data to notice new details and critical trends.
• Transactional metrics – Track transactional data that other similar solutions don’t monitor, such as the number of transactions, average order value, revenue etc.
• Subscriber list monitoring – Manage subscriber lists easily and monitor their growth.
• A/B tests – Validate markets or email campaign ideas by sending the same message to two groups or two campaigns to one audience.
• Analytics – Track marketing metrics such as click-through rate, open rate, email conversion rate etc. Set custom targets for each of them.
• Automated alerts – Set up notifications to never miss essential trends (deliverability changes, rising email unsubscribe rate etc.)
• Data export – Share your data as CSV or Excel formats to move it easily anywhere you want.

Currently, SEINō only offers a Mailchimp Import functionality. Users can export their campaign data and import it into our platform. However, you’ll soon be able to integrate Mailchimp with our solution directly. 

See also: Email marketing analytics and best practices

Google Analytics

Google Analytics is a powerful tool for tracking engagement, performance and visitor interactions on your website and apps. You can access the following features with a free account:

• Reporting – Track real-time activity on your website and apps and generate acquisition, engagement and monetization reports.
• Built-in automation – Predict user behavior (churn, purchases etc.), generate proactive insights, learn more about customer journeys and easily find the data you’re looking for by asking questions in natural language.
• Advertising workspace – Analyze the ROI (Return on Investment) for your marketing money thanks to cross-channel platform attribution and advertising snapshots.
• Explorations – Organize and visualize your data by simply dragging the metrics, dimensions and segments you’re interested in onto a dashboard. Analyze funnels, segment overlap, paths, cohorts and user-related statistics.
• Data collection and management – Collect your data easily thanks to powerful APIs and data import options. Manage and organize information with tags, custom definitions etc.

Once you create a free Google Analytics account and connect the service to Mailchimp, you'll be able to pass Google data to Mailchimp and use GA tracking for audience pages, A/B tests, campaign archives etc. You can track conversions (purchases and contacts based on clicks), website traffic and more.

Reportei

Reportei is a platform that lets you aggregate digital marketing and sales data from over 20 channels on customizable dashboards. Here are the features it offers:

• Reports – Generate reports for various purposes based on ready-made templates.
• Dashboard – Visualize traffic, SEO statistics, social network data and sales channel information in customizable views to see all critical information in one place.
• Timeline – Track critical milestones in an easy-to-follow format that includes details such as project events, dates etc.
• Automated reports – Automatically generate reports for a given period based on a specific template and email them to chosen recipients.
• Control – Monitor budgets and marketing metrics with configurable performance notifications to improve decision-making.
• AI – Generate marketing and sales data insights and use AI assistants to optimize traffic management, Instagram results etc.

The integration allows you to create personalized Mailchimp reports within Reportei that aggregate data from Google Ads and Analytics, Facebook and Facebook Ads, LinkedIn, Instagram and more.

Canva

Canva is a solution that lets you easily create visually pleasing emails for your campaigns and other documents and graphics. It offers the following features:

• Visual documents – Create visual PDF documents, presentations and whiteboards that include images, graphs, charts etc.
• Photos and videos – Easily design videos for YouTube, edit photos (with an option to remove backgrounds) and create collages.
• Print – Design and print invitations, business cards and images for mugs and clothes in one place.
• Marketing – Create posters, flyers, logos, brochures or graphics for social media, signup forms and websites.
• AI – Use AI to generate videos, presentations and social media posts based on natural language prompts. Easily edit and transform content.

Thanks to this native integration, you can easily include custom graphics made in Canva in your Mailchimp email campaigns. After you connect your Canva and Mailchimp account, you’ll simply need to publish your creation to Mailchimp and select it in the Content -> My Files section to add it to your Mailchimp campaigns.

Mixpanel

Mixpanel product analytics platform is a helpful tool that allows you to track how users interact with your product. Here are some of the features it offers:

• Analytics – Set up funnels, flow and retention reports, collect data and generate insights. Streamline the process with templates, segmentation, formulas, saved metrics and alerts.
• Cart analysis – Monitor and analyze your audience’s purchase behaviors at various customer journey stages.
• Campaign reporting – Monitor traffic, email campaign and marketing channel performance etc.
• Anomaly detection – Automatically identify unexpected changes in metrics.
• Root cause analysis – See what causes significant metrics changes.
• Experiment reporting – Look at various campaign pages and analyze the experiments' impact on your reports.
• Cross-product analytics – Compare key metrics across your entire product portfolio.
• Signal correlation analysis – Uncover connections between user actions to understand them better.

A Mixpanel and Mailchimp integration lets you simplify audience management and learn more about your users. You can create relevant content for your customers based on their behavior. 

This data also helps you time actions to send your audience relevant messages and content (such as Mailchimp forms) at the right moment.

Conclusion

There are many ways to improve Mailchimp through integrations. You can connect it to analytics tools, ecommerce platforms, contact management systems, booking and scheduling software, marketing and loyalty solutions and more.

If your business relies heavily on data-driven email marketing, SEINō is one integration you should consider. This platform allows you to monitor email marketing KPIs and transactional metrics, conduct A/B testing, track subscriber list growth and visualize data you collect on customizable dashboards. It’s a fantastic way to supercharge your email marketing efforts!

Interested? Learn more about SEINō or simply schedule a demo! 

FAQ

What can Mailchimp integrate with?

You can connect Mailchimp to many solutions, including the SEINō email analytics tool, Shopify and Wix ecommerce platforms for an online store, Canva or PassKit.

What CRM works best with Mailchimp?

Mailchimp offers some essential features that help with handling customer relationships as part of the package, but if you need more, there are many CRM integration options you can choose from. Solutions like Zoho CRM or Teamgate are solid picks.

How to best utilize Mailchimp?

Mailchimp is an email marketing and automation platform. You can use it to generate more sales and revenue through email campaigns. To get the best results, personalize messages, target them well and test your emails before you send them. Consider pairing it with an email analytics tool for deeper insights into your audience’s behavior.

How is Klaviyo better than Mailchimp?

The two platforms are different, so the choice between them depends on your specific needs. Klaivyo is designed for ecommerce and retail marketers. It includes real-time updates, advanced segmentation, automation options and AI enhancements. Mailchimp is an easy-to-use, no-code tool for creating and sending emails. It helps to make personalized email marketing campaigns.

MailCharts is often mentioned as one of the best options among email marketing tools. However, it comes short if you want to benchmark your campaigns against each other rather than your competitors or dive deeper into transactional email metrics. Plus, it can get quite expensive, especially when your company starts to grow. Thankfully, it’s not the only attractive option on the market. Pick a MailCharts alternative from our list of six options to consider for 2024. We analyzed features, prices, integration options and user reviews of all the tools to help you pick the best one for your needs. Let’s dive in!

6 best MailCharts alternative tools & competitors: An overview

SEINō

SEINō is a specialized email analytics tool that will help you get the most out of all your data and streamline and optimize your email campaign management. You can track and visualize key metrics (including transactional ones), monitor subscriber lists, run A/B tests and more. The platform also provides powerful filtering and segmentation features, easy data export, and many practical integration options.

Features

• Campaign benchmarks – Monitor multiple campaigns simultaneously in one customizable window to easily compare metrics and spot key trends instead of having to view each of them separately.
• Transactional metrics platform – Use our transactional email tools to track metrics that many other solutions don’t monitor, such as the number of transactions, per-client and total revenue or average order value.
• Subscriber list monitoring – Watch customer base development and easily manage subscriber lists.

• Advanced A/B tests – Evaluate ideas or market attractiveness by sending two campaigns to the same group or sending one email to two audiences.
• Powerful analytics – Monitor email marketing KPIs such as email conversion rate, click-through rate, bounce rate, open rate, deliverability etc. Customize targets for each metric.
• Automatic alerts – Create alerts to notice changes and trends (such as a sudden drop in deliverability or an increased email unsubscribe rate).

• Data export – Share your data as Excel or CSV files, which you can easily download.
• Dashboards and graphs – Visualize your data using a customizable email marketing dashboard with comprehensive graphs.

• Data filtering and segmentation – Use SEINō’s filtering and segmentation features to group, pivot and target your data.

Pricing

Here are SEINō’s pricing plans:

• Basic – €59/month ($590/year with annual billing). It provides basic features and a monthly limit of 50,000 emails (500,000 yearly).
• Standard – €129/month ($1,290/year with annual billing). This option allows guest users to access shared dashboards. The email limits are 250,000 (monthly) and 2,500,000 (yearly).
• Pro – €199/month ($1,990/year with annual billing). It provides direct phone support and the Multiple markets feature with a limit of 1,500,000 monthly emails (15,000,000 yearly).
• Enterprise – €499/month ($4,990/year with annual billing). This plan offers the complete package and doesn’t have an email limit.

Integrations

This MailCharts alternative integrates with email marketing automation systems and tools such as Selligent, MailChimp, MailkKit, Google Analytics, SMTPeter, BigQuery etc. 

Case studies

Here are some case studies showing what SEINō can do for your business.

Litmus

Litmus is a digital marketing solution and a Datorama competitor with various features for crafting, optimizing, testing, personalizing and monitoring messages. The platform also offers AI enhancements (e.g., for helping write messages etc.), email deliverability tools, analytics and team collaboration tools.

See also: Email on Acid vs Litmus

Features

• Email analytics tools – Analyze data and track metrics such as click-through rate or bounce rate to learn about your customers’ habits, devices and engagement. Aggregate information from different sources (Oracle Eloqua, Integrated Insights, Marketo etc.) in one place.
• Email campaign monitor – Identify problems with your messages, such as broken links, formatting etc.
• Email testing – Test emails on over 100 popular clients and use 24/7 email monitoring to ensure no problems cause deliverability issues.
• Email personalization – Customize messages with scratch-offs, live polls, countdown timers, rule-based images etc.
• Email design – Use templates and AI tools to create messages easily and quickly.
• Spam testing – Optimize deliverability, avoid recipients' spam folders and protect sender reputation by detecting over 20 known spam filters.
• Email collaboration and review – Centralize email reviews to reduce error rates and improve efficiency.
• AI email tools – Provide users with purchase recommendations based on shopping history. Also, craft solid messages faster with the help of AI.

Pricing

Litmus has the following pricing options:

• Individuals – $99/month ($79/month with annual billing). It’s a basic plan with 1 user and up to 1000 email previews/month.
• Small teams – $199/month ($159/month with annual billing). It offers more features, can be used by up to 5 users and provides 2000 email previews/month.
• Enterprise – A plan with custom pricing, number of users and previews.

Integrations

You connect this MailCharts alternative to an ESP and business solutions, including Trello, Salesforce, Slack, HubSpot etc.

User ratings

G2: 4.6 (406 reviews)

Capterra: 4.6 (33 reviews)

MessageBird (SparkPost)

MessageBird is a customer relationship management (CRM), customer data platform, and communication solution that helps you stay in constant contact with your customers. It offers many email-related features, including analytics. Businesses can use it to track and analyze campaigns and communicate with their customers via various means (email, WhatsApp etc.).

See also: Sparkpost alternatives

Features

• Track email delivery – Access segment analytics, track over 40 metrics and generate insightful email marketing reports.
• A/B testing – Test several email options to see what gets the best results.
• Templates – Easily craft great messages for different scenarios thanks to a rich collection of ready-made, customizable templates.
• Branding – Ensure consistency when it comes to brand image and create reusable content for specific purposes and audiences.
• Benchmarking – Evaluate your email marketing performance against the competition.
• Drag-and-drop editor – Create emails easily and without coding thanks to a drag&drop editor.
• Segmentation – Use data about your audiences' browsing behavior, purchase history and predicted lifetime value to define the best audience segments for specific email campaigns.
• AI-driven subject line optimization – Use AI to improve your subject lines and boost open rates.
• Personalization – Customize your messages to fit specific purposes and scenarios (such as a welcome message, a back-in-store reminder etc.).
• Frequency capping – Limit the number of messages you send to users to avoid overwhelming them and ensure priority emails reach their targets.
• Optimize email deliverability – Aggregate real-time data to optimize deliverability. and ensure the best possible inbox placement thanks to over 100 internal checks across 30 areas.

Pricing

MessageBird pricing is based on your number of contacts:

• Contact-based pricing – €45/month (for 3,000 monthly contacts). You get up to 30,000 emails, WhatsApp sends or SMS, access to basic features, plus global coverage. If you have, for example, 20,000 contacts, the cost rises to €185/month.
• Enterprise pricing – Custom pricing. This plan is for large companies and offers over 50,000 monthly contacts.

You can also buy some of the features (email analytics, competitive tracker, PowerMTA etc.) separately.

Integrations

This MailCharts alternative integrates with many other tools, such as Calendly, Google services, HubSpot, Asana, Airtable etc.

User ratings

G2: 4.2 (66 reviews)

Capterra: 4.5 (151 reviews)

Datorama

Datorama – now Marketing Cloud Intelligence after being acquired by Salesforce a few years back – is a marketing analytics tool. It isn’t strictly focused on email marketing but can also help in this area because it aggregates data from various sources to make drawing conclusions and generating insights easier. The tool also offers a suite of AI features and automation that help optimize marketing efforts. 

See also: Adverity vs Datorama

Features

• API connector library – Aggregate and update data from over 170 sources to increase efficiency.
• Automated data preparation – Classify all your data, enrich it and set up automated maintenance alerts.
• Media planning and pacing optimization – Examine historical data to draw insights regarding performance, strategize, run simulations and boost customer acquisition and ROI.
• Universal connector and AppExchange – Access data from sources without APIs with an AI-powered universal connector. Expand the platform’s capabilities with approved partner-made applications, connectors and widgets.
• Einstein marketing insights – Use AI to generate insights for specific metrics.
• Data analytics built for marketers – Access whatever data you need, general or in-depth, via a customizable view.
• Database and tableau exporting – Export your data to Snowflake, PostgreSQL or Google BigQuery.

Pricing

This MailCharts alternative offers the following subscriptions:

• Starter – €3,000/org/month (billed annually). It can be used by up to 10 users and offers 3 million data rows and essential features.
• Growth – €10,000/org/month (billed annually). This plan is for growing companies that want to use different channels and run several campaigns simultaneously. It offers access for up to 20 users and 20 million data rows.
• Plus – Custom pricing (based on the number of data rows). The platform can accommodate up to 80 users and 100 million data rows. You also get the complete feature set provided by Marketing Cloud Intelligence.

Integrations

Marketing Cloud Intelligence offers over 170 API connectors. You can integrate it with Google Analytics, Facebook Ads, Gartner and other solutions. The platform also allows users to make custom connections. Finally, as part of the Salesforce software suite, it works well with other systems and tools created by this company.

You can also share marketing insights – with embedded dashboards, widgets, schedule updates etc. – on Slack with other teammates and stakeholders.

User ratings

G2: 4.2 (136 reviews)

Capterra: 4.2 (496 reviews)

Adverity

Adverity is an integrated data platform designed to help marketing teams automate data integration, governance and management. It lets you connect to over 600 data sources (including Shopify, Google BigQuery, Facebook Ads, Google Analytics etc.) to unify and visualize information in one place. Like Datorama, Adverity is not a dedicated email analytics platform, but it can serve this purpose to a degree, depending on the data sources you connect it to.

See also: Adverity alternatives

Features

• Data connection – Integrate data from over 600 sources and keep it in one centralized system.
• Management – Track critical data, standardize and use a customized view to make drawing insights and conclusions easier.
• Reports – Quickly generate reports for specific metrics and dimensions thanks to ready-made templates.
• Sharing – Export data to databases, BI tools (Looker, PowerBI etc.) or other apps (Adobe Experience, HubSpot etc.). Sync information automatically.
• AI Integration – Access an AI-enhanced data dictionary, automated monitoring and smart naming conventions. Use AI for data harmonization, integration, transformation and mapping.

Pricing

This MailCharts alternative tool offers pricing details upon request.

Integrations

You can integrate Adverity with over 600 connectors, including ESPs like Klaivyo or MailChimp and other platforms such as Shopify, Facebook Ads, Google Ads, Instagram Business and LinkedIn Ads.

User ratings

G2: 4.5 (225 reviews)

Capterra: 4.5 (26 reviews)

Email on Acid

Email on Acid is an end-to-end email quality assurance (QA), email automation platform and a Litmus alternative with built-in analytics tools. It helps companies reduce email QA time, maximize inbox performance and get the most out of their email marketing campaigns.

See also: Email on Acid alternatives

Features

• Campaign precheck – Use an automated checklist before deployment to ensure there are no content or deliverability problems without manual reviews.
• Email analytics – Collect client, device, engagement and ISP data, filter out prefetch opens and segment data based on various factors (gender, country etc.).
• Email accessibility testing – Make your emails accessible and ADA-compliant to ensure people with disabilities can read them.
• Email testing – See how your emails work with over 100 live email clients and devices.
• Image validation – Optimize and improve images in your emails to avoid slow loading times and ensure they display correctly on different devices. This tool also supports animated GIFs in emails, ensuring they always get displayed correctly.
• Inbox display – Increase your open rates by optimizing the subject line, preheader text and sender name.

Pricing

Email on Acid offers three pricing options:

• The Basics – $99/month ($74/month with annual billing). This plan is for 1 user and includes unlimited testing and projects.
• Premium – $179/month ($134/month with annual billing). This option offers access for up to 3 users.
• Enterprise – Custom pricing and number of users.

Integrations

This MailCharts alternative provides an API. However, the website lists no built-in integrations besides ESPs (email service providers).

User ratings

G2: 4.5 (42 reviews)

Capterra: 4.4 (26 reviews)

MailCharts alternative tools & competitors list: Selection criteria

Here’s what we considered when choosing tools for our list:

1. Key features – An email analytics platform must allow you to track and visualize critical metrics (subscriber lists, bounce and open rates, transactional data etc.) from several markets/campaigns in one view. It should also let you run A/B tests. Finally, customizability and data filtering/segmentation options are important factors.
2. Pricing – Features are essential, but only when a solution offers them at a competitive price. However, that doesn’t necessarily mean choosing the cheapest option – balancing value with cost is best.
3. Integrations – You usually need to connect software to other systems and solutions your business already uses, such as an ESP, business communicators (Slack, Skype, Microsoft Teams etc.) a CRM system, and many others. Because of this, integration options are essential.

MailCharts alternative tools & competitors: Comparison table

Conclusion

MailCharts is a decent email marketing tool, but it can be pricey and may not offer every feature your business requires. Unfortunately, there are no free alternatives to consider – but you can choose something that gives you more value for money. 

If you want to take your email analytics to the next level, try a MailCharts alternative – SEINō. It’s easy to use, integrates smoothly with other systems (BigQuery, Selligent, MailChimp, Google Analytics etc.) and allows you to track key metrics (including transactional data) and visualize them on customizable dashboards. You can also use it to monitor subscribers and run A/B tests.

Want to try it out? Learn more about SEINō or schedule a free demo to see all the features in action!

Have you ever tried to read – and summarize – three or four books at the same time? It’s kind of what marketing analysis looks like when you don’t aggregate data and try to work with several sources simultaneously. It’s hard to achieve good results this way, and even when you do, it’ll cost you way more time and money than it should.

Solutions such as Aderity and Supermetrics address this issue by integrating many data sources into one platform to make information easier to digest, transform and use. However, these tools approach this problem differently and focus on slightly different things. Which is the better option for your business? 

Here’s our detailed Averity vs Supermetrics analysis – an in-depth look at their features, pricing options, integrations, customer support and user reception. We’ll also provide you with a third option, which may interest you if you want to focus on email analytics and optimize email marketing campaigns.

What is Adverity?

Adverity is a fully integrated data platform that supports many pre-built connectors (including well-known tools such as Google BigQuery, Facebook Ads, Amazon Advertising and Shopify). It helps businesses generate data-driven insights and allows them to standardize, enrich and transform data in various ways. Adverity also provides useful AI tools for more efficient data comprehension.

See also: Adverity Alternatives and Adverity vs Datorama

What is Supermetrics?

Supermetrics is a tool businesses use to aggregate data from over 150 sources (Facebook Ads, Google Analytics, Marketo, Ahrefs etc.) and use it more effectively. It’s a valuable solution for data teams, business intelligence specialists, analysts, data-driven marketing teams, sales agents and others. Supermetrics ensures high data quality. Insights generated with it can help companies optimize their operations and improve decision-making. 

See also: Supermetrics alternative and Funnel.io vs Supermetrics

Adverity vs Supermetrics: How they compare

Now, let’s analyze the similarities and differences between the two platforms. We’ll consider their features, integrations, pricing options, customer support and user ratings.

Features

Here’s Adverity’s feature set:

• Connection – Automate data integration and connect to over 600 sources. Customize your view to add new fields and achieve higher granularity.
• Management – Use transformation templates to standardize data. Aggregate information to provide a single source of truth and monitor data from a central hub.
• Reports – Generate reports quickly based on the collected metrics and dimensions with pre-made templates.
• Sharing – Export data to storage (e.g., SQL database), BI tools (Looker – previously Google Data Studio, Power BI etc.) and solutions such as Adobe Experience or HubSpot. Sync data automatically.
• AI Integration – Use AI for data mapping, transformation and harmonization. Access AI-enhanced data dictionary, automated monitoring and smart naming conventions. Interpret insights with ChatGPT.

Here’s what Supermetrics offers:

• Connection – Help your teams connect and use data better by streamlined data reporting. Remove reliance on copy-paste and improve data flows to reduce human errors.
• Storage – Build repositories and house your data without external warehouses using Supermetrics storage. Increase security with access rules.
• Transformation – Normalize data automatically to reduce redundancies and inconsistencies. Visualize and transform data with custom fields, blending, rules etc.
• Analysis – Summarize raw data with AI and visualize information using charts and templates. Improve your marketing efforts with marketing mix modeling.
• Action – Upload conversions directly to the marketing platforms you use (from both offline and online sources).

Both solutions offer similar features and basic data visualization options, allowing you to aggregate information from different sources and view, transform and export it. Adverity’s conversion and data governance tools are more advanced. On the other hand, Supermetrics offers more granular access to metrics and dimensions than Adverity (you can get more in-depth information from the same sources).

Supermetrics also places a greater emphasis on data privacy and security, allowing you to move data directly from the source to your chosen reporting or storage solution (in such a case, it’s never stored on Supermetrics’ servers). Adverity doesn’t offer this option (but it lets you keep data intermittently in your environment).

Integrations

Adverity connects to over 600 data sources and 28 data destinations. 

Supermetrics is similar in this regard but focuses on the most popular marketing data platforms and marketing service providers. The number of available data connectors and destinations is also lower – around 150 data sources and 15 destinations (including Looker Studio, Google Sheets, Google BigQuery and Power BI). 

Overall, in the Adverity vs Supermetrics comparison, the former has more data sources, destinations and integration options.

Pricing

Adverity offers pricing information upon request. Supermetrics, on the other hand, has several pricing options depending on the chosen data destination. For example, for some of the most popular tools – such as Looker Studio, Google Sheets, Power BI and Microsoft Excel – the cost looks like this:

• Essential – €29/month, billed annually. The plan offers basic features with one data destination, three sources, one user and weekly data refreshes.
• Core – €159/month, billed annually. This option includes 27 basic data sources, three users, one destination and daily data refreshes.
• Enterprise – €899/month, billed annually. It offers up to 128 data source connectors, more destinations, data warehouses and hourly and on-demand data refreshes.

Supermetrics is more transparent, but it’s impossible to say which tool offers more attractive pricing options.

Customer support

Adverity has a support page with many documents and guides. You can also contact a dedicated customer support team 24/7. The company aims for a 45-minute response time for queries. 

Supermetrics also has a support page and an email contact option, but it doesn’t make claims regarding specific response times or 24/7 support. Overall, Adverity has an advantage in this area.

User ratings

PlatformG2CapterraAdverity4.5 (225 reviews)4.5 (26 reviews)Supermetrics4.4 (740 reviews)4.4 (102 reviews)

SEINō: Adverity and Supermetrics alternative for email analytics

Adverity and Supermetrics are good platforms, but sometimes you need a narrowly specialized solution – such as a dedicated email analytics tool. That’s precisely what our SEINō is. The platform tracks important metrics (including transactional data), manages email campaigns and optimizes subscriber engagement and list development. 

Features

Here’s what you can do with SEINō:

• Campaign benchmarks – Track multiple campaigns in one window to streamline email campaign management and simplify data analysis and comparison.
• Transactional metrics platform – Access transactional email tools and monitor useful metrics that many other platforms won’t let you track, such as the number of transactions, per-client revenue, total revenue, average order value etc.
• Subscriber list monitoring – Manage customer base development and subscriber lists.

• Advanced A/B tests – Evaluate campaigns or markets by sending the same email to two audiences or two campaigns to the same group.
• Powerful analytics – Customize targets and track email marketing KPIs such as email conversion rate, deliverability bounce rate, open rate, click-through rate etc.
• Automatic alerts – Set up notifications about significant changes and trends (e.g., a sudden drop in deliverability, increased unsubscribe rate etc.).

• Data export – Create an email campaign report, export your data to Excel or CSV files and download and send them to whoever, however you want.
• Dashboards and graphs – Use a customizable email marketing dashboard to visualize data and make analytics effortless.

• Data filters and segmentation – Use SEINō’s segmentation and filtering options to group, target and pivot data.

Integrations

SEINō integrates with email marketing automation solutions and other systems such as MailChimp, Google BigQuery, MailkKit, Selligent, Google Analytics, SMTPeter etc.

Pricing

SEINō offers four pricing plans:

• Basic – €59/month ($590/year with annual billing)
• Standard – €129/month ($1,290/year with annual billing)
• Pro – €199/month ($1,990/year with annual billing)
• Enterprise – €499/month ($4,990/year with annual billing)

Customer support

We aim to provide the best possible customer support. If you have any issues, contact us via email or phone. Our dedicated support team will help you with integrations, dashboard customization and anything else you may need.

Case studies

These case studies illustrate how SEINō can benefit your business.

Adverity vs Supermetrics vs SEINō: Comparison table

Conclusion

Adverity and Supermetrics are solid data platforms that focus on slightly different things. The former provides a vast number of connectors and data transformation options. On the other hand, Supermetrics focuses more on security and providing in-depth, granular information for marketing purposes.

Both will serve you well, but if email marketing is a big part of your business, there’s a better solution. SEINō is an intuitive, powerful and highly customizable analytics tool that tracks all the key email metrics (including transactional data!), streamlines campaign management, runs A/B tests and more. 

Interested? Learn more about SEINō or schedule a free demo!

FAQ

What kind of tool is Supermetrics? Supermetrics is a data integration and management platform that helps companies aggregate information from various marketing and sales solutions, making it easier to analyze and report.

What are the benefits of Supermetrics? Supermetrics offers several advantages. It improves decision-making by streamlining reporting and analysis. The tool helps you save time and reduce the amount of manual work by automatically transforming and extracting data. Plus, it improves efficiency and accuracy by automating report updates.

Does Supermetrics work with Excel? Yes, Supermetrics works with Excel 2016 or newer versions and Excel Online. To enable this functionality, you need to install the Supermetrics Excel Add-in.

Adverity is a good data integration platform for connecting, managing and sharing information across various departments. With its library of over 600 connectors, you can easily create a single source of truth for your business performance.

However, this solution can be too complex for some users. Some customer reviews mention a lot of data being pulled in is gathering dust. This can easily get overwhelming. Plus, how do you know where to start analyzing all that data, let alone acting on it? 

What if you need to drill down into the nitty gritty of data-driven email marketing to optimize your strategies, get the most conversions and improve ROI from your email campaigns? Well, here are some Adverity alternatives to consider when you want to focus on improving your email campaign performance or enrich the Adverity data set.

6 best Adverity alternatives & competitors: An overview

SEINō

https://youtu.be/SmCl8fN3VF0

We are biased, of course, but we truly believe SEINō is one of the best Adverity alternatives for email analytics. Why, you may ask? This email analytics tool allows you to dive deeper into your campaigns than other marketing tools and do it faster, improving your productivity by 90%.

SEINō provides real-time email marketing data plus behavioral information on your subscribers. This lets you create personalized, always-relevant messages that engage customers and boost retention scores. You can also easily pinpoint areas for improving your marketing strategy. Use SEINō to monitor your list growth and segment subscribers to create ultra-specific campaigns for each target group.

The system has extensive customizability options, enabling businesses to tailor their email marketing analysis efforts to specific needs and preferences. SEINō turns raw data into clear visuals that help you understand what's going on without a steep learning curve or need for technical knowledge.

The main email marketing metrics you can find on our email marketing dashboard include:

• Conversion rate
• Revenue (overall, per session and email)
• Session duration
• Email bounce rate
• Open rate
• Sent all and sent unique
• Average order number
• Complaint rate
• Email deliverability
• Email unsubscribe rate
• List growth rate
• Forwarding rate
• Email click-through rate

Features

• A/B testing – send two campaigns to the same audience or the same email to different audiences
• Advanced segmentation and reporting tools
• Benchmarking campaigns in one reporting view to compare their results
• Transactional metrics tracking, including the number of transactions, revenue per email, total revenue and average order value
• Grouping, pivoting and filtering data for intuitive organization
• Alerts that notify you when your marketing results start looking concerningly
• Data visualization tool with dashboards and graphs
• Option to set specific targets for each metric
• Easy data export and sharing
• Integrations with ESPs such as Deployteq, Selligent, Salesforce Marketing Cloud, Klaviyo, ActiveCampaign, Braze etc., plus web analytics tools like Google Analytics and data warehouses like BigQuery

Pricing

• Basic: €59/month or €590/year for up to 50,000 email sends
• Standard: €129/month or €1,290/year for up to 250,000 email sends
• Pro: €199/month or €1,990/year for up to 1,500,000 email sends
• Enterprise: €499/month or €4,990/year for unlimited email sends

We offer a free 30-day trial, giving you plenty of time to test all SEINō functionalities.

Case studies

Here are some customer stories that illustrate how SEINō can elevate email marketing:

• Temeer Group: A fashion brand owner juggling physical and online stores used to waste time manually copying information from multiple data sources to create insightful email reports. SEINō automates this with always up-to-date reports and insightful data analytics. The Temeer team allocates this saved time to A/B testing to make their campaigns more customer-oriented.

• Glanbia: After partnering with us, Glanbia, the world's largest sports supplement seller, saves 16 hours weekly on data input and organization. SEINō gives Glanbia real-time insights into all aspects of their email marketing campaigns, including transaction and revenue details.

Supermetrics

Supermetrics is a marketing intelligence platform that enables businesses to consolidate data from various marketing and sales solutions such as Facebook Ads, Instagram or Shopify to create a single source of truth. This data can be presented in a reporting, analytics or storage platform (Destinations) like spreadsheets, business intelligence tools, data visualization platforms or data warehouses.

The key advantages of this software include granular data extraction, direct data transfers to chosen destinations and avoiding storing information in third-party locations. Supermetrics simplifies data governance and analytics with user-friendly features, making it accessible without advanced technical knowledge.

Features

• Email performance tracking
• Data visualization options
• Real-time data monitoring and analysis
• Automated reporting process
• Custom fields, table groups and metrics
• Merging information from different sources
• Integration with Google Sheets, Looker Studio, Excel, BigQuery, GA4, Adtraction and more

Pricing

Supermetrics pricing depends on the destination you want to use.

Here are the ones for Google Sheets, Excel, Power BI and Looker Studio:

• Essential: From €29/month for one destination and four data sources
• Core: From €159/month for one destination and 26 data sources
• Super: From €999/month for two destinations and 54 data sources
• Enterprise: Custom pricing, three+ destinations and data warehousing

Case studies

Supermetrics helped McCann Central, a marketing agency, streamline reporting and consolidate data from multiple sources. Instead of spending every day of the year on manual reporting, they now save roughly 240 days, leading to improved efficiency and more time to handle client issues.

See also: Supermetrics alternatives

Funnel.io

Funnel.io is a comprehensive marketing data platform that centralizes and examines all your data in one location. It provides clean, accurate, updated information for understanding marketing performance. The data mapping solution makes reporting easier by collecting data from various platforms, including advertising, analytics, CRM and email.

Funnel.io applies recommended and customizable rules to transform data. It also instantly sends data to visualization apps and data warehouses.

Features

• Data import/export
• Search/filter capabilities
• Data connectors
• User-friendly drag-and-drop interface
• Automated marketing reports
• Data warehouse
• Email performance tracking, including bounces, clicks, opens, click-through rates, sent and not sent
• Integrations include ActiveCampaign, HubSpot, Klaviyo, SendGrid, Google Analytics, Google Sheets, Microsoft Power BI and Airtable

Pricing

The Funnel.io Starter plan is free for up to three connectors and 350 flexpoints (connectors and data destinations). When you exceed that number, you pay a different price for each additional flexpoint, depending on the features you need:

• Starter: €1.08/flexpoint/month
• Business: €1.35/flexpoint/month (minimum 500 flexpoints for €675)
• Enterprise: €1.80/flexpoint/month

Case studies

Sephora worked with Funnel.io to solve the challenge of data sources scattered across Europe's marketing teams. The central data management executives had to wait for the marketing reports before they could start analyzing them and improving strategies. They now save hours weekly on these processes, which became fully automated. Plus, everyone in the company has access to the same information instantly, reducing wait times.

See also: Funnel.io competitors

Salesforce Marketing Cloud (Datorama)

Salesforce Marketing Cloud (previously Datorama) offers a suite of email analytics tools designed to measure and enhance the performance of your campaigns. Marketing Cloud Intelligence includes solutions for measuring subscriber engagement and managing data.

You can create customized reports and dashboards to track email performance and measure the impact of your campaigns, improving future strategies based on AI analysis of historical data.

Einstein Marketing Insights is Datorama's AI model that gives smart recommendations, helping marketers optimize campaigns, improve engagement and boost email conversion rates.

Features

• Campaign performance metrics with custom email marketing KPIs
• Engagement metrics
• Subscriber profiles
• AI-driven insights
• Universal AI connector to every data source
• Pivoting tables for easier data comparisons and custom reports
• API connector library with over 170 CRM, advertising, commerce and database vendors

Pricing

Salesforce Marketing Cloud offers multiple tools and add-ons, each with individual pricing. Marketing Cloud Intelligence (Datorama) has three tiers:

• Starter: $3,000/org/month for 10 users and 3M data rows
• Growth: $10,000/org/month for 20 users and 20M data rows
• Plus: Custom price for 80 users and 100M data rows

Case studies

Salesforce helps Mascoma Bank understand its customers better with the data integration tool. Marketing Cloud connects multiple sources (email, CRM, banking and more) to give a holistic view of customer profiles, complete with behavioral and transactional information. This shows Mascoma Bank client needs and preferences and identifies cross- or upselling opportunities, all in reduced time.

See also: Salesforce Marketing Cloud alternatives or Datorama competitors

Email on Acid

Email on Acid is a platform for testing emails, optimizing marketing campaigns and improving email deliverability. It offers comprehensive tools that ensure your emails display correctly and effectively engage recipients. The platform provides unlimited email previews and content-checking features, covering inbox display, links, images and accessibility. Higher-tier pricing plans also include spam testing for both B2B and B2C emails.

Email on Acid helps distinguish between transactional emails and newsletters, allowing for more accurate data visualization and insights. The tool also features heatmaps to analyze subscriber engagement and set thresholds to measure how thoroughly recipients read your emails.

Features

• Engagement tracking
• Email previews and content checking
• Transactional email and newsletter separation
• Heatmaps for engagement analysis
• Spam testing for B2B and B2C emails
• Integration with Campaign Monitor, Mailchimp, SendGrid and more

Pricing

Email on Acid offers a 7-day free trial and three pricing tiers (the amounts below are for annual subscriptions, with 25% discounts):

• The Basics: From $74 per month (only one user, just email previews, no analytics)
• Premium: From $134 per month (up to three users, email analytics included)
• Enterprise: Custom price

Case studies

Email on Acid case studies mostly relate to improved email deliverability and complex campaign testing. In terms of email analytics and campaign performance assessments, they helped Aztek, a digital marketing agency, streamline these processes. Their campaign deployment became faster, while emails were more readable, accessible and comprehensively verified. They increased output volume and email ROI while becoming more agile and ready to scale.

See also: Email on Acid alternatives or Email on Acid vs Litmus

MailCharts

MailCharts is an email analytics platform specifically designed for e-commerce and online stores. It serves as an industry knowledge base. Users can follow industry trends and find inspiration through its library of email designs, subject lines and campaign types, including holiday campaigns.

MailCharts provides a straightforward approach to optimizing email campaigns. The platform's Email Score system evaluates emails based on criteria such as HTML code, mobile optimization and spam filter performance.

MailCharts provides email marketing analytics regarding mobile optimization rates, promotion rates and DKIM and SPF checks. It also allows users to compare their campaigns by benchmarking against top-performing brands within their category. The platform offers insights into the top industry sending times, volumes and subject lines. It also supports A/B testing and gives access to results from previous split tests conducted by similar brands.

Features

• Email scoring
• E-commerce trends and tips
• Benchmarking against competitors
• Database with email samples
• Access to the best sending times, volumes and subject lines in your industry
• A/B testing with access to results from similar tests performed by other brands
• Integrations with email service providers, such as Mailchimp, SendGrid and Constant Contact

Pricing

• Free plan: Thousands of email samples
• Pro: $149/month (+ $49 for each additional user); millions of email samples, trends and benchmarks
• Enterprise: Custom price, unlimited number of users, extensive features

Case studies

MailCharts doesn't feature a case studies page on their website which is understandable due to their specific selling point focused primarily on comparing industry trends to help you build effective email-sending habits. However, we looked at customer comments from user review sites to see what MailCharts clients enjoy. The main advantages are an extensive library of emails and brands you can browse through, notifications about companies' activities and the ability to see how you fare against industry trends.

Adverity alternatives & competitors: Selection criteria

Features

In terms of features, we focused on two main aspects for each campaign and customer data platform:

• Email analytics: The tools on our list track multiple metrics, from basic ones like open rate and CTR to more complex, revenue-related metrics, including average order value and campaign ROI. The program should also have A/B testing options to help refine email marketing strategies, making them resonate with the target audience. Bonus points for customer behavior analysis!
• Integrations: Pick one of the options that connect with your email service provider, marketing automation tools, a web analytics platform and any other software that plays a key role in your email marketing toolset. This automates data transfer and makes manual input redundant.

Pricing

The tools included in our list vary in pricing models, with some being free and others offering a trial or demo version. This lets you test the software's features before purchasing a subscription. Select software that combines pricing that is adequate to the value and feature set it offers.

Case studies

Case studies taken directly from the official web pages of these software providers illustrate precisely what each tool can do for you. They show that users applied the program, and it proved to get them the desired results – which is exactly what we want for you! Alternatively, consider customer reviews (there are plenty of those online) for a firsthand report of the pros and cons of each tool.

Adverity alternatives & competitors: Comparison table

Conclusion

While Adverity is a practical tool for unifying all your business and marketing data into a manageable, holistic view, it leaves you lacking when you want to dive deeper into email performance metrics.

If you need something to enrich your ESP data with subscriber behavior information, transactional email services and a comprehensive analysis of your campaign performance, SEINō would be a great pick. It's affordable and easy to navigate, meaning you can start optimizing your email marketing in no time. The feature set facilitates instant reaction to email-related issues and effective email strategy optimization for visibly better campaign results.

Feel free to schedule a demo call or learn more about SEINō on your own.