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Mailchimp offers plenty of useful features, but as with any software, you can extend its functionality further with integrations. However, with over 300 options to choose from, picking the right ones can be challenging. Worry not, though! Here’s our list of the five best Mailchimp integrations to enhance your business’s capabilities, collect more valuable data and drive revenue in 2024 and beyond. 

See also: Email campaign optimization

5 best Mailchimp integrations

SEINō 

SEINō is a flexible platform that provides easy-to-access, real-time data regarding your email marketing campaigns and metrics. It’s a powerful tool to streamline email campaign management and measure email marketing success. It lets you track subscriber list growth, conduct A/B testing, and offers powerful filtering and segmentation options to get the most out of the collected information. 

https://www.youtube.com/watch?v=SmCl8fN3VF0

Here are SEINō’s main features:

• Campaign benchmarks – Monitor essential data from multiple email campaigns in one place.
• Dashboards and graphs – Use graphs and customizable email marketing dashboards to visualize data.
• Data filtering and segmentation – Pivot, filter and segment data to notice new details and critical trends.
• Transactional metrics – Track transactional data that other similar solutions don’t monitor, such as the number of transactions, average order value, revenue etc.
• Subscriber list monitoring – Manage subscriber lists easily and monitor their growth.
• A/B tests – Validate markets or email campaign ideas by sending the same message to two groups or two campaigns to one audience.
• Analytics – Track marketing metrics such as click-through rate, open rate, email conversion rate etc. Set custom targets for each of them.
• Automated alerts – Set up notifications to never miss essential trends (deliverability changes, rising email unsubscribe rate etc.)
• Data export – Share your data as CSV or Excel formats to move it easily anywhere you want.

Currently, SEINō only offers a Mailchimp Import functionality. Users can export their campaign data and import it into our platform. However, you’ll soon be able to integrate Mailchimp with our solution directly. 

See also: Email marketing analytics and best practices

Google Analytics

Google Analytics is a powerful tool for tracking engagement, performance and visitor interactions on your website and apps. You can access the following features with a free account:

• Reporting – Track real-time activity on your website and apps and generate acquisition, engagement and monetization reports.
• Built-in automation – Predict user behavior (churn, purchases etc.), generate proactive insights, learn more about customer journeys and easily find the data you’re looking for by asking questions in natural language.
• Advertising workspace – Analyze the ROI (Return on Investment) for your marketing money thanks to cross-channel platform attribution and advertising snapshots.
• Explorations – Organize and visualize your data by simply dragging the metrics, dimensions and segments you’re interested in onto a dashboard. Analyze funnels, segment overlap, paths, cohorts and user-related statistics.
• Data collection and management – Collect your data easily thanks to powerful APIs and data import options. Manage and organize information with tags, custom definitions etc.

Once you create a free Google Analytics account and connect the service to Mailchimp, you'll be able to pass Google data to Mailchimp and use GA tracking for audience pages, A/B tests, campaign archives etc. You can track conversions (purchases and contacts based on clicks), website traffic and more.

Reportei

Reportei is a platform that lets you aggregate digital marketing and sales data from over 20 channels on customizable dashboards. Here are the features it offers:

• Reports – Generate reports for various purposes based on ready-made templates.
• Dashboard – Visualize traffic, SEO statistics, social network data and sales channel information in customizable views to see all critical information in one place.
• Timeline – Track critical milestones in an easy-to-follow format that includes details such as project events, dates etc.
• Automated reports – Automatically generate reports for a given period based on a specific template and email them to chosen recipients.
• Control – Monitor budgets and marketing metrics with configurable performance notifications to improve decision-making.
• AI – Generate marketing and sales data insights and use AI assistants to optimize traffic management, Instagram results etc.

The integration allows you to create personalized Mailchimp reports within Reportei that aggregate data from Google Ads and Analytics, Facebook and Facebook Ads, LinkedIn, Instagram and more.

Canva

Canva is a solution that lets you easily create visually pleasing emails for your campaigns and other documents and graphics. It offers the following features:

• Visual documents – Create visual PDF documents, presentations and whiteboards that include images, graphs, charts etc.
• Photos and videos – Easily design videos for YouTube, edit photos (with an option to remove backgrounds) and create collages.
• Print – Design and print invitations, business cards and images for mugs and clothes in one place.
• Marketing – Create posters, flyers, logos, brochures or graphics for social media, signup forms and websites.
• AI – Use AI to generate videos, presentations and social media posts based on natural language prompts. Easily edit and transform content.

Thanks to this native integration, you can easily include custom graphics made in Canva in your Mailchimp email campaigns. After you connect your Canva and Mailchimp account, you’ll simply need to publish your creation to Mailchimp and select it in the Content -> My Files section to add it to your Mailchimp campaigns.

Mixpanel

Mixpanel product analytics platform is a helpful tool that allows you to track how users interact with your product. Here are some of the features it offers:

• Analytics – Set up funnels, flow and retention reports, collect data and generate insights. Streamline the process with templates, segmentation, formulas, saved metrics and alerts.
• Cart analysis – Monitor and analyze your audience’s purchase behaviors at various customer journey stages.
• Campaign reporting – Monitor traffic, email campaign and marketing channel performance etc.
• Anomaly detection – Automatically identify unexpected changes in metrics.
• Root cause analysis – See what causes significant metrics changes.
• Experiment reporting – Look at various campaign pages and analyze the experiments' impact on your reports.
• Cross-product analytics – Compare key metrics across your entire product portfolio.
• Signal correlation analysis – Uncover connections between user actions to understand them better.

A Mixpanel and Mailchimp integration lets you simplify audience management and learn more about your users. You can create relevant content for your customers based on their behavior. 

This data also helps you time actions to send your audience relevant messages and content (such as Mailchimp forms) at the right moment.

Conclusion

There are many ways to improve Mailchimp through integrations. You can connect it to analytics tools, ecommerce platforms, contact management systems, booking and scheduling software, marketing and loyalty solutions and more.

If your business relies heavily on data-driven email marketing, SEINō is one integration you should consider. This platform allows you to monitor email marketing KPIs and transactional metrics, conduct A/B testing, track subscriber list growth and visualize data you collect on customizable dashboards. It’s a fantastic way to supercharge your email marketing efforts!

Interested? Learn more about SEINō or simply schedule a demo! 

FAQ

What can Mailchimp integrate with?

You can connect Mailchimp to many solutions, including the SEINō email analytics tool, Shopify and Wix ecommerce platforms for an online store, Canva or PassKit.

What CRM works best with Mailchimp?

Mailchimp offers some essential features that help with handling customer relationships as part of the package, but if you need more, there are many CRM integration options you can choose from. Solutions like Zoho CRM or Teamgate are solid picks.

How to best utilize Mailchimp?

Mailchimp is an email marketing and automation platform. You can use it to generate more sales and revenue through email campaigns. To get the best results, personalize messages, target them well and test your emails before you send them. Consider pairing it with an email analytics tool for deeper insights into your audience’s behavior.

How is Klaviyo better than Mailchimp?

The two platforms are different, so the choice between them depends on your specific needs. Klaivyo is designed for ecommerce and retail marketers. It includes real-time updates, advanced segmentation, automation options and AI enhancements. Mailchimp is an easy-to-use, no-code tool for creating and sending emails. It helps to make personalized email marketing campaigns.

MailCharts is often mentioned as one of the best options among email marketing tools. However, it comes short if you want to benchmark your campaigns against each other rather than your competitors or dive deeper into transactional email metrics. Plus, it can get quite expensive, especially when your company starts to grow. Thankfully, it’s not the only attractive option on the market. Pick a MailCharts alternative from our list of six options to consider for 2024. We analyzed features, prices, integration options and user reviews of all the tools to help you pick the best one for your needs. Let’s dive in!

6 best MailCharts alternative tools & competitors: An overview

SEINō

SEINō is a specialized email analytics tool that will help you get the most out of all your data and streamline and optimize your email campaign management. You can track and visualize key metrics (including transactional ones), monitor subscriber lists, run A/B tests and more. The platform also provides powerful filtering and segmentation features, easy data export, and many practical integration options.

Features

• Campaign benchmarks – Monitor multiple campaigns simultaneously in one customizable window to easily compare metrics and spot key trends instead of having to view each of them separately.
• Transactional metrics platform – Use our transactional email tools to track metrics that many other solutions don’t monitor, such as the number of transactions, per-client and total revenue or average order value.
• Subscriber list monitoring – Watch customer base development and easily manage subscriber lists.

• Advanced A/B tests – Evaluate ideas or market attractiveness by sending two campaigns to the same group or sending one email to two audiences.
• Powerful analytics – Monitor email marketing KPIs such as email conversion rate, click-through rate, bounce rate, open rate, deliverability etc. Customize targets for each metric.
• Automatic alerts – Create alerts to notice changes and trends (such as a sudden drop in deliverability or an increased email unsubscribe rate).

• Data export – Share your data as Excel or CSV files, which you can easily download.
• Dashboards and graphs – Visualize your data using a customizable email marketing dashboard with comprehensive graphs.

• Data filtering and segmentation – Use SEINō’s filtering and segmentation features to group, pivot and target your data.

Pricing

Here are SEINō’s pricing plans:

• Basic – €59/month ($590/year with annual billing). It provides basic features and a monthly limit of 50,000 emails (500,000 yearly).
• Standard – €129/month ($1,290/year with annual billing). This option allows guest users to access shared dashboards. The email limits are 250,000 (monthly) and 2,500,000 (yearly).
• Pro – €199/month ($1,990/year with annual billing). It provides direct phone support and the Multiple markets feature with a limit of 1,500,000 monthly emails (15,000,000 yearly).
• Enterprise – €499/month ($4,990/year with annual billing). This plan offers the complete package and doesn’t have an email limit.

Integrations

This MailCharts alternative integrates with email marketing automation systems and tools such as Selligent, MailChimp, MailkKit, Google Analytics, SMTPeter, BigQuery etc. 

Case studies

Here are some case studies showing what SEINō can do for your business.

Litmus

Litmus is a digital marketing solution and a Datorama competitor with various features for crafting, optimizing, testing, personalizing and monitoring messages. The platform also offers AI enhancements (e.g., for helping write messages etc.), email deliverability tools, analytics and team collaboration tools.

See also: Email on Acid vs Litmus

Features

• Email analytics tools – Analyze data and track metrics such as click-through rate or bounce rate to learn about your customers’ habits, devices and engagement. Aggregate information from different sources (Oracle Eloqua, Integrated Insights, Marketo etc.) in one place.
• Email campaign monitor – Identify problems with your messages, such as broken links, formatting etc.
• Email testing – Test emails on over 100 popular clients and use 24/7 email monitoring to ensure no problems cause deliverability issues.
• Email personalization – Customize messages with scratch-offs, live polls, countdown timers, rule-based images etc.
• Email design – Use templates and AI tools to create messages easily and quickly.
• Spam testing – Optimize deliverability, avoid recipients' spam folders and protect sender reputation by detecting over 20 known spam filters.
• Email collaboration and review – Centralize email reviews to reduce error rates and improve efficiency.
• AI email tools – Provide users with purchase recommendations based on shopping history. Also, craft solid messages faster with the help of AI.

Pricing

Litmus has the following pricing options:

• Individuals – $99/month ($79/month with annual billing). It’s a basic plan with 1 user and up to 1000 email previews/month.
• Small teams – $199/month ($159/month with annual billing). It offers more features, can be used by up to 5 users and provides 2000 email previews/month.
• Enterprise – A plan with custom pricing, number of users and previews.

Integrations

You connect this MailCharts alternative to an ESP and business solutions, including Trello, Salesforce, Slack, HubSpot etc.

User ratings

G2: 4.6 (406 reviews)

Capterra: 4.6 (33 reviews)

MessageBird (SparkPost)

MessageBird is a customer relationship management (CRM), customer data platform, and communication solution that helps you stay in constant contact with your customers. It offers many email-related features, including analytics. Businesses can use it to track and analyze campaigns and communicate with their customers via various means (email, WhatsApp etc.).

See also: Sparkpost alternatives

Features

• Track email delivery – Access segment analytics, track over 40 metrics and generate insightful email marketing reports.
• A/B testing – Test several email options to see what gets the best results.
• Templates – Easily craft great messages for different scenarios thanks to a rich collection of ready-made, customizable templates.
• Branding – Ensure consistency when it comes to brand image and create reusable content for specific purposes and audiences.
• Benchmarking – Evaluate your email marketing performance against the competition.
• Drag-and-drop editor – Create emails easily and without coding thanks to a drag&drop editor.
• Segmentation – Use data about your audiences' browsing behavior, purchase history and predicted lifetime value to define the best audience segments for specific email campaigns.
• AI-driven subject line optimization – Use AI to improve your subject lines and boost open rates.
• Personalization – Customize your messages to fit specific purposes and scenarios (such as a welcome message, a back-in-store reminder etc.).
• Frequency capping – Limit the number of messages you send to users to avoid overwhelming them and ensure priority emails reach their targets.
• Optimize email deliverability – Aggregate real-time data to optimize deliverability. and ensure the best possible inbox placement thanks to over 100 internal checks across 30 areas.

Pricing

MessageBird pricing is based on your number of contacts:

• Contact-based pricing – €45/month (for 3,000 monthly contacts). You get up to 30,000 emails, WhatsApp sends or SMS, access to basic features, plus global coverage. If you have, for example, 20,000 contacts, the cost rises to €185/month.
• Enterprise pricing – Custom pricing. This plan is for large companies and offers over 50,000 monthly contacts.

You can also buy some of the features (email analytics, competitive tracker, PowerMTA etc.) separately.

Integrations

This MailCharts alternative integrates with many other tools, such as Calendly, Google services, HubSpot, Asana, Airtable etc.

User ratings

G2: 4.2 (66 reviews)

Capterra: 4.5 (151 reviews)

Datorama

Datorama – now Marketing Cloud Intelligence after being acquired by Salesforce a few years back – is a marketing analytics tool. It isn’t strictly focused on email marketing but can also help in this area because it aggregates data from various sources to make drawing conclusions and generating insights easier. The tool also offers a suite of AI features and automation that help optimize marketing efforts. 

See also: Adverity vs Datorama

Features

• API connector library – Aggregate and update data from over 170 sources to increase efficiency.
• Automated data preparation – Classify all your data, enrich it and set up automated maintenance alerts.
• Media planning and pacing optimization – Examine historical data to draw insights regarding performance, strategize, run simulations and boost customer acquisition and ROI.
• Universal connector and AppExchange – Access data from sources without APIs with an AI-powered universal connector. Expand the platform’s capabilities with approved partner-made applications, connectors and widgets.
• Einstein marketing insights – Use AI to generate insights for specific metrics.
• Data analytics built for marketers – Access whatever data you need, general or in-depth, via a customizable view.
• Database and tableau exporting – Export your data to Snowflake, PostgreSQL or Google BigQuery.

Pricing

This MailCharts alternative offers the following subscriptions:

• Starter – €3,000/org/month (billed annually). It can be used by up to 10 users and offers 3 million data rows and essential features.
• Growth – €10,000/org/month (billed annually). This plan is for growing companies that want to use different channels and run several campaigns simultaneously. It offers access for up to 20 users and 20 million data rows.
• Plus – Custom pricing (based on the number of data rows). The platform can accommodate up to 80 users and 100 million data rows. You also get the complete feature set provided by Marketing Cloud Intelligence.

Integrations

Marketing Cloud Intelligence offers over 170 API connectors. You can integrate it with Google Analytics, Facebook Ads, Gartner and other solutions. The platform also allows users to make custom connections. Finally, as part of the Salesforce software suite, it works well with other systems and tools created by this company.

You can also share marketing insights – with embedded dashboards, widgets, schedule updates etc. – on Slack with other teammates and stakeholders.

User ratings

G2: 4.2 (136 reviews)

Capterra: 4.2 (496 reviews)

Adverity

Adverity is an integrated data platform designed to help marketing teams automate data integration, governance and management. It lets you connect to over 600 data sources (including Shopify, Google BigQuery, Facebook Ads, Google Analytics etc.) to unify and visualize information in one place. Like Datorama, Adverity is not a dedicated email analytics platform, but it can serve this purpose to a degree, depending on the data sources you connect it to.

See also: Adverity alternatives

Features

• Data connection – Integrate data from over 600 sources and keep it in one centralized system.
• Management – Track critical data, standardize and use a customized view to make drawing insights and conclusions easier.
• Reports – Quickly generate reports for specific metrics and dimensions thanks to ready-made templates.
• Sharing – Export data to databases, BI tools (Looker, PowerBI etc.) or other apps (Adobe Experience, HubSpot etc.). Sync information automatically.
• AI Integration – Access an AI-enhanced data dictionary, automated monitoring and smart naming conventions. Use AI for data harmonization, integration, transformation and mapping.

Pricing

This MailCharts alternative tool offers pricing details upon request.

Integrations

You can integrate Adverity with over 600 connectors, including ESPs like Klaivyo or MailChimp and other platforms such as Shopify, Facebook Ads, Google Ads, Instagram Business and LinkedIn Ads.

User ratings

G2: 4.5 (225 reviews)

Capterra: 4.5 (26 reviews)

Email on Acid

Email on Acid is an end-to-end email quality assurance (QA), email automation platform and a Litmus alternative with built-in analytics tools. It helps companies reduce email QA time, maximize inbox performance and get the most out of their email marketing campaigns.

See also: Email on Acid alternatives

Features

• Campaign precheck – Use an automated checklist before deployment to ensure there are no content or deliverability problems without manual reviews.
• Email analytics – Collect client, device, engagement and ISP data, filter out prefetch opens and segment data based on various factors (gender, country etc.).
• Email accessibility testing – Make your emails accessible and ADA-compliant to ensure people with disabilities can read them.
• Email testing – See how your emails work with over 100 live email clients and devices.
• Image validation – Optimize and improve images in your emails to avoid slow loading times and ensure they display correctly on different devices. This tool also supports animated GIFs in emails, ensuring they always get displayed correctly.
• Inbox display – Increase your open rates by optimizing the subject line, preheader text and sender name.

Pricing

Email on Acid offers three pricing options:

• The Basics – $99/month ($74/month with annual billing). This plan is for 1 user and includes unlimited testing and projects.
• Premium – $179/month ($134/month with annual billing). This option offers access for up to 3 users.
• Enterprise – Custom pricing and number of users.

Integrations

This MailCharts alternative provides an API. However, the website lists no built-in integrations besides ESPs (email service providers).

User ratings

G2: 4.5 (42 reviews)

Capterra: 4.4 (26 reviews)

MailCharts alternative tools & competitors list: Selection criteria

Here’s what we considered when choosing tools for our list:

1. Key features – An email analytics platform must allow you to track and visualize critical metrics (subscriber lists, bounce and open rates, transactional data etc.) from several markets/campaigns in one view. It should also let you run A/B tests. Finally, customizability and data filtering/segmentation options are important factors.
2. Pricing – Features are essential, but only when a solution offers them at a competitive price. However, that doesn’t necessarily mean choosing the cheapest option – balancing value with cost is best.
3. Integrations – You usually need to connect software to other systems and solutions your business already uses, such as an ESP, business communicators (Slack, Skype, Microsoft Teams etc.) a CRM system, and many others. Because of this, integration options are essential.

MailCharts alternative tools & competitors: Comparison table

Conclusion

MailCharts is a decent email marketing tool, but it can be pricey and may not offer every feature your business requires. Unfortunately, there are no free alternatives to consider – but you can choose something that gives you more value for money. 

If you want to take your email analytics to the next level, try a MailCharts alternative – SEINō. It’s easy to use, integrates smoothly with other systems (BigQuery, Selligent, MailChimp, Google Analytics etc.) and allows you to track key metrics (including transactional data) and visualize them on customizable dashboards. You can also use it to monitor subscribers and run A/B tests.

Want to try it out? Learn more about SEINō or schedule a free demo to see all the features in action!

Have you ever tried to read – and summarize – three or four books at the same time? It’s kind of what marketing analysis looks like when you don’t aggregate data and try to work with several sources simultaneously. It’s hard to achieve good results this way, and even when you do, it’ll cost you way more time and money than it should.

Solutions such as Aderity and Supermetrics address this issue by integrating many data sources into one platform to make information easier to digest, transform and use. However, these tools approach this problem differently and focus on slightly different things. Which is the better option for your business? 

Here’s our detailed Averity vs Supermetrics analysis – an in-depth look at their features, pricing options, integrations, customer support and user reception. We’ll also provide you with a third option, which may interest you if you want to focus on email analytics and optimize email marketing campaigns.

What is Adverity?

Adverity is a fully integrated data platform that supports many pre-built connectors (including well-known tools such as Google BigQuery, Facebook Ads, Amazon Advertising and Shopify). It helps businesses generate data-driven insights and allows them to standardize, enrich and transform data in various ways. Adverity also provides useful AI tools for more efficient data comprehension.

See also: Adverity Alternatives and Adverity vs Datorama

What is Supermetrics?

Supermetrics is a tool businesses use to aggregate data from over 150 sources (Facebook Ads, Google Analytics, Marketo, Ahrefs etc.) and use it more effectively. It’s a valuable solution for data teams, business intelligence specialists, analysts, data-driven marketing teams, sales agents and others. Supermetrics ensures high data quality. Insights generated with it can help companies optimize their operations and improve decision-making. 

See also: Supermetrics alternative and Funnel.io vs Supermetrics

Adverity vs Supermetrics: How they compare

Now, let’s analyze the similarities and differences between the two platforms. We’ll consider their features, integrations, pricing options, customer support and user ratings.

Features

Here’s Adverity’s feature set:

• Connection – Automate data integration and connect to over 600 sources. Customize your view to add new fields and achieve higher granularity.
• Management – Use transformation templates to standardize data. Aggregate information to provide a single source of truth and monitor data from a central hub.
• Reports – Generate reports quickly based on the collected metrics and dimensions with pre-made templates.
• Sharing – Export data to storage (e.g., SQL database), BI tools (Looker – previously Google Data Studio, Power BI etc.) and solutions such as Adobe Experience or HubSpot. Sync data automatically.
• AI Integration – Use AI for data mapping, transformation and harmonization. Access AI-enhanced data dictionary, automated monitoring and smart naming conventions. Interpret insights with ChatGPT.

Here’s what Supermetrics offers:

• Connection – Help your teams connect and use data better by streamlined data reporting. Remove reliance on copy-paste and improve data flows to reduce human errors.
• Storage – Build repositories and house your data without external warehouses using Supermetrics storage. Increase security with access rules.
• Transformation – Normalize data automatically to reduce redundancies and inconsistencies. Visualize and transform data with custom fields, blending, rules etc.
• Analysis – Summarize raw data with AI and visualize information using charts and templates. Improve your marketing efforts with marketing mix modeling.
• Action – Upload conversions directly to the marketing platforms you use (from both offline and online sources).

Both solutions offer similar features and basic data visualization options, allowing you to aggregate information from different sources and view, transform and export it. Adverity’s conversion and data governance tools are more advanced. On the other hand, Supermetrics offers more granular access to metrics and dimensions than Adverity (you can get more in-depth information from the same sources).

Supermetrics also places a greater emphasis on data privacy and security, allowing you to move data directly from the source to your chosen reporting or storage solution (in such a case, it’s never stored on Supermetrics’ servers). Adverity doesn’t offer this option (but it lets you keep data intermittently in your environment).

Integrations

Adverity connects to over 600 data sources and 28 data destinations. 

Supermetrics is similar in this regard but focuses on the most popular marketing data platforms and marketing service providers. The number of available data connectors and destinations is also lower – around 150 data sources and 15 destinations (including Looker Studio, Google Sheets, Google BigQuery and Power BI). 

Overall, in the Adverity vs Supermetrics comparison, the former has more data sources, destinations and integration options.

Pricing

Adverity offers pricing information upon request. Supermetrics, on the other hand, has several pricing options depending on the chosen data destination. For example, for some of the most popular tools – such as Looker Studio, Google Sheets, Power BI and Microsoft Excel – the cost looks like this:

• Essential – €29/month, billed annually. The plan offers basic features with one data destination, three sources, one user and weekly data refreshes.
• Core – €159/month, billed annually. This option includes 27 basic data sources, three users, one destination and daily data refreshes.
• Enterprise – €899/month, billed annually. It offers up to 128 data source connectors, more destinations, data warehouses and hourly and on-demand data refreshes.

Supermetrics is more transparent, but it’s impossible to say which tool offers more attractive pricing options.

Customer support

Adverity has a support page with many documents and guides. You can also contact a dedicated customer support team 24/7. The company aims for a 45-minute response time for queries. 

Supermetrics also has a support page and an email contact option, but it doesn’t make claims regarding specific response times or 24/7 support. Overall, Adverity has an advantage in this area.

User ratings

PlatformG2CapterraAdverity4.5 (225 reviews)4.5 (26 reviews)Supermetrics4.4 (740 reviews)4.4 (102 reviews)

SEINō: Adverity and Supermetrics alternative for email analytics

Adverity and Supermetrics are good platforms, but sometimes you need a narrowly specialized solution – such as a dedicated email analytics tool. That’s precisely what our SEINō is. The platform tracks important metrics (including transactional data), manages email campaigns and optimizes subscriber engagement and list development. 

Features

Here’s what you can do with SEINō:

• Campaign benchmarks – Track multiple campaigns in one window to streamline email campaign management and simplify data analysis and comparison.
• Transactional metrics platform – Access transactional email tools and monitor useful metrics that many other platforms won’t let you track, such as the number of transactions, per-client revenue, total revenue, average order value etc.
• Subscriber list monitoring – Manage customer base development and subscriber lists.

• Advanced A/B tests – Evaluate campaigns or markets by sending the same email to two audiences or two campaigns to the same group.
• Powerful analytics – Customize targets and track email marketing KPIs such as email conversion rate, deliverability bounce rate, open rate, click-through rate etc.
• Automatic alerts – Set up notifications about significant changes and trends (e.g., a sudden drop in deliverability, increased unsubscribe rate etc.).

• Data export – Create an email campaign report, export your data to Excel or CSV files and download and send them to whoever, however you want.
• Dashboards and graphs – Use a customizable email marketing dashboard to visualize data and make analytics effortless.

• Data filters and segmentation – Use SEINō’s segmentation and filtering options to group, target and pivot data.

Integrations

SEINō integrates with email marketing automation solutions and other systems such as MailChimp, Google BigQuery, MailkKit, Selligent, Google Analytics, SMTPeter etc.

Pricing

SEINō offers four pricing plans:

• Basic – €59/month ($590/year with annual billing)
• Standard – €129/month ($1,290/year with annual billing)
• Pro – €199/month ($1,990/year with annual billing)
• Enterprise – €499/month ($4,990/year with annual billing)

Customer support

We aim to provide the best possible customer support. If you have any issues, contact us via email or phone. Our dedicated support team will help you with integrations, dashboard customization and anything else you may need.

Case studies

These case studies illustrate how SEINō can benefit your business.

Adverity vs Supermetrics vs SEINō: Comparison table

Conclusion

Adverity and Supermetrics are solid data platforms that focus on slightly different things. The former provides a vast number of connectors and data transformation options. On the other hand, Supermetrics focuses more on security and providing in-depth, granular information for marketing purposes.

Both will serve you well, but if email marketing is a big part of your business, there’s a better solution. SEINō is an intuitive, powerful and highly customizable analytics tool that tracks all the key email metrics (including transactional data!), streamlines campaign management, runs A/B tests and more. 

Interested? Learn more about SEINō or schedule a free demo!

FAQ

What kind of tool is Supermetrics? Supermetrics is a data integration and management platform that helps companies aggregate information from various marketing and sales solutions, making it easier to analyze and report.

What are the benefits of Supermetrics? Supermetrics offers several advantages. It improves decision-making by streamlining reporting and analysis. The tool helps you save time and reduce the amount of manual work by automatically transforming and extracting data. Plus, it improves efficiency and accuracy by automating report updates.

Does Supermetrics work with Excel? Yes, Supermetrics works with Excel 2016 or newer versions and Excel Online. To enable this functionality, you need to install the Supermetrics Excel Add-in.

Adverity is a good data integration platform for connecting, managing and sharing information across various departments. With its library of over 600 connectors, you can easily create a single source of truth for your business performance.

However, this solution can be too complex for some users. Some customer reviews mention a lot of data being pulled in is gathering dust. This can easily get overwhelming. Plus, how do you know where to start analyzing all that data, let alone acting on it? 

What if you need to drill down into the nitty gritty of data-driven email marketing to optimize your strategies, get the most conversions and improve ROI from your email campaigns? Well, here are some Adverity alternatives to consider when you want to focus on improving your email campaign performance or enrich the Adverity data set.

6 best Adverity alternatives & competitors: An overview

SEINō

https://youtu.be/SmCl8fN3VF0

We are biased, of course, but we truly believe SEINō is one of the best Adverity alternatives for email analytics. Why, you may ask? This email analytics tool allows you to dive deeper into your campaigns than other marketing tools and do it faster, improving your productivity by 90%.

SEINō provides real-time email marketing data plus behavioral information on your subscribers. This lets you create personalized, always-relevant messages that engage customers and boost retention scores. You can also easily pinpoint areas for improving your marketing strategy. Use SEINō to monitor your list growth and segment subscribers to create ultra-specific campaigns for each target group.

The system has extensive customizability options, enabling businesses to tailor their email marketing analysis efforts to specific needs and preferences. SEINō turns raw data into clear visuals that help you understand what's going on without a steep learning curve or need for technical knowledge.

The main email marketing metrics you can find on our email marketing dashboard include:

• Conversion rate
• Revenue (overall, per session and email)
• Session duration
• Email bounce rate
• Open rate
• Sent all and sent unique
• Average order number
• Complaint rate
• Email deliverability
• Email unsubscribe rate
• List growth rate
• Forwarding rate
• Email click-through rate

Features

• A/B testing – send two campaigns to the same audience or the same email to different audiences
• Advanced segmentation and reporting tools
• Benchmarking campaigns in one reporting view to compare their results
• Transactional metrics tracking, including the number of transactions, revenue per email, total revenue and average order value
• Grouping, pivoting and filtering data for intuitive organization
• Alerts that notify you when your marketing results start looking concerningly
• Data visualization tool with dashboards and graphs
• Option to set specific targets for each metric
• Easy data export and sharing
• Integrations with ESPs such as Deployteq, Selligent, Salesforce Marketing Cloud, Klaviyo, ActiveCampaign, Braze etc., plus web analytics tools like Google Analytics and data warehouses like BigQuery

Pricing

• Basic: €59/month or €590/year for up to 50,000 email sends
• Standard: €129/month or €1,290/year for up to 250,000 email sends
• Pro: €199/month or €1,990/year for up to 1,500,000 email sends
• Enterprise: €499/month or €4,990/year for unlimited email sends

We offer a free 30-day trial, giving you plenty of time to test all SEINō functionalities.

Case studies

Here are some customer stories that illustrate how SEINō can elevate email marketing:

• Temeer Group: A fashion brand owner juggling physical and online stores used to waste time manually copying information from multiple data sources to create insightful email reports. SEINō automates this with always up-to-date reports and insightful data analytics. The Temeer team allocates this saved time to A/B testing to make their campaigns more customer-oriented.

• Glanbia: After partnering with us, Glanbia, the world's largest sports supplement seller, saves 16 hours weekly on data input and organization. SEINō gives Glanbia real-time insights into all aspects of their email marketing campaigns, including transaction and revenue details.

Supermetrics

Supermetrics is a marketing intelligence platform that enables businesses to consolidate data from various marketing and sales solutions such as Facebook Ads, Instagram or Shopify to create a single source of truth. This data can be presented in a reporting, analytics or storage platform (Destinations) like spreadsheets, business intelligence tools, data visualization platforms or data warehouses.

The key advantages of this software include granular data extraction, direct data transfers to chosen destinations and avoiding storing information in third-party locations. Supermetrics simplifies data governance and analytics with user-friendly features, making it accessible without advanced technical knowledge.

Features

• Email performance tracking
• Data visualization options
• Real-time data monitoring and analysis
• Automated reporting process
• Custom fields, table groups and metrics
• Merging information from different sources
• Integration with Google Sheets, Looker Studio, Excel, BigQuery, GA4, Adtraction and more

Pricing

Supermetrics pricing depends on the destination you want to use.

Here are the ones for Google Sheets, Excel, Power BI and Looker Studio:

• Essential: From €29/month for one destination and four data sources
• Core: From €159/month for one destination and 26 data sources
• Super: From €999/month for two destinations and 54 data sources
• Enterprise: Custom pricing, three+ destinations and data warehousing

Case studies

Supermetrics helped McCann Central, a marketing agency, streamline reporting and consolidate data from multiple sources. Instead of spending every day of the year on manual reporting, they now save roughly 240 days, leading to improved efficiency and more time to handle client issues.

See also: Supermetrics alternatives

Funnel.io

Funnel.io is a comprehensive marketing data platform that centralizes and examines all your data in one location. It provides clean, accurate, updated information for understanding marketing performance. The data mapping solution makes reporting easier by collecting data from various platforms, including advertising, analytics, CRM and email.

Funnel.io applies recommended and customizable rules to transform data. It also instantly sends data to visualization apps and data warehouses.

Features

• Data import/export
• Search/filter capabilities
• Data connectors
• User-friendly drag-and-drop interface
• Automated marketing reports
• Data warehouse
• Email performance tracking, including bounces, clicks, opens, click-through rates, sent and not sent
• Integrations include ActiveCampaign, HubSpot, Klaviyo, SendGrid, Google Analytics, Google Sheets, Microsoft Power BI and Airtable

Pricing

The Funnel.io Starter plan is free for up to three connectors and 350 flexpoints (connectors and data destinations). When you exceed that number, you pay a different price for each additional flexpoint, depending on the features you need:

• Starter: €1.08/flexpoint/month
• Business: €1.35/flexpoint/month (minimum 500 flexpoints for €675)
• Enterprise: €1.80/flexpoint/month

Case studies

Sephora worked with Funnel.io to solve the challenge of data sources scattered across Europe's marketing teams. The central data management executives had to wait for the marketing reports before they could start analyzing them and improving strategies. They now save hours weekly on these processes, which became fully automated. Plus, everyone in the company has access to the same information instantly, reducing wait times.

See also: Funnel.io competitors

Salesforce Marketing Cloud (Datorama)

Salesforce Marketing Cloud (previously Datorama) offers a suite of email analytics tools designed to measure and enhance the performance of your campaigns. Marketing Cloud Intelligence includes solutions for measuring subscriber engagement and managing data.

You can create customized reports and dashboards to track email performance and measure the impact of your campaigns, improving future strategies based on AI analysis of historical data.

Einstein Marketing Insights is Datorama's AI model that gives smart recommendations, helping marketers optimize campaigns, improve engagement and boost email conversion rates.

Features

• Campaign performance metrics with custom email marketing KPIs
• Engagement metrics
• Subscriber profiles
• AI-driven insights
• Universal AI connector to every data source
• Pivoting tables for easier data comparisons and custom reports
• API connector library with over 170 CRM, advertising, commerce and database vendors

Pricing

Salesforce Marketing Cloud offers multiple tools and add-ons, each with individual pricing. Marketing Cloud Intelligence (Datorama) has three tiers:

• Starter: $3,000/org/month for 10 users and 3M data rows
• Growth: $10,000/org/month for 20 users and 20M data rows
• Plus: Custom price for 80 users and 100M data rows

Case studies

Salesforce helps Mascoma Bank understand its customers better with the data integration tool. Marketing Cloud connects multiple sources (email, CRM, banking and more) to give a holistic view of customer profiles, complete with behavioral and transactional information. This shows Mascoma Bank client needs and preferences and identifies cross- or upselling opportunities, all in reduced time.

See also: Salesforce Marketing Cloud alternatives or Datorama competitors

Email on Acid

Email on Acid is a platform for testing emails, optimizing marketing campaigns and improving email deliverability. It offers comprehensive tools that ensure your emails display correctly and effectively engage recipients. The platform provides unlimited email previews and content-checking features, covering inbox display, links, images and accessibility. Higher-tier pricing plans also include spam testing for both B2B and B2C emails.

Email on Acid helps distinguish between transactional emails and newsletters, allowing for more accurate data visualization and insights. The tool also features heatmaps to analyze subscriber engagement and set thresholds to measure how thoroughly recipients read your emails.

Features

• Engagement tracking
• Email previews and content checking
• Transactional email and newsletter separation
• Heatmaps for engagement analysis
• Spam testing for B2B and B2C emails
• Integration with Campaign Monitor, Mailchimp, SendGrid and more

Pricing

Email on Acid offers a 7-day free trial and three pricing tiers (the amounts below are for annual subscriptions, with 25% discounts):

• The Basics: From $74 per month (only one user, just email previews, no analytics)
• Premium: From $134 per month (up to three users, email analytics included)
• Enterprise: Custom price

Case studies

Email on Acid case studies mostly relate to improved email deliverability and complex campaign testing. In terms of email analytics and campaign performance assessments, they helped Aztek, a digital marketing agency, streamline these processes. Their campaign deployment became faster, while emails were more readable, accessible and comprehensively verified. They increased output volume and email ROI while becoming more agile and ready to scale.

See also: Email on Acid alternatives or Email on Acid vs Litmus

MailCharts

MailCharts is an email analytics platform specifically designed for e-commerce and online stores. It serves as an industry knowledge base. Users can follow industry trends and find inspiration through its library of email designs, subject lines and campaign types, including holiday campaigns.

MailCharts provides a straightforward approach to optimizing email campaigns. The platform's Email Score system evaluates emails based on criteria such as HTML code, mobile optimization and spam filter performance.

MailCharts provides email marketing analytics regarding mobile optimization rates, promotion rates and DKIM and SPF checks. It also allows users to compare their campaigns by benchmarking against top-performing brands within their category. The platform offers insights into the top industry sending times, volumes and subject lines. It also supports A/B testing and gives access to results from previous split tests conducted by similar brands.

Features

• Email scoring
• E-commerce trends and tips
• Benchmarking against competitors
• Database with email samples
• Access to the best sending times, volumes and subject lines in your industry
• A/B testing with access to results from similar tests performed by other brands
• Integrations with email service providers, such as Mailchimp, SendGrid and Constant Contact

Pricing

• Free plan: Thousands of email samples
• Pro: $149/month (+ $49 for each additional user); millions of email samples, trends and benchmarks
• Enterprise: Custom price, unlimited number of users, extensive features

Case studies

MailCharts doesn't feature a case studies page on their website which is understandable due to their specific selling point focused primarily on comparing industry trends to help you build effective email-sending habits. However, we looked at customer comments from user review sites to see what MailCharts clients enjoy. The main advantages are an extensive library of emails and brands you can browse through, notifications about companies' activities and the ability to see how you fare against industry trends.

Adverity alternatives & competitors: Selection criteria

Features

In terms of features, we focused on two main aspects for each campaign and customer data platform:

• Email analytics: The tools on our list track multiple metrics, from basic ones like open rate and CTR to more complex, revenue-related metrics, including average order value and campaign ROI. The program should also have A/B testing options to help refine email marketing strategies, making them resonate with the target audience. Bonus points for customer behavior analysis!
• Integrations: Pick one of the options that connect with your email service provider, marketing automation tools, a web analytics platform and any other software that plays a key role in your email marketing toolset. This automates data transfer and makes manual input redundant.

Pricing

The tools included in our list vary in pricing models, with some being free and others offering a trial or demo version. This lets you test the software's features before purchasing a subscription. Select software that combines pricing that is adequate to the value and feature set it offers.

Case studies

Case studies taken directly from the official web pages of these software providers illustrate precisely what each tool can do for you. They show that users applied the program, and it proved to get them the desired results – which is exactly what we want for you! Alternatively, consider customer reviews (there are plenty of those online) for a firsthand report of the pros and cons of each tool.

Adverity alternatives & competitors: Comparison table

Conclusion

While Adverity is a practical tool for unifying all your business and marketing data into a manageable, holistic view, it leaves you lacking when you want to dive deeper into email performance metrics.

If you need something to enrich your ESP data with subscriber behavior information, transactional email services and a comprehensive analysis of your campaign performance, SEINō would be a great pick. It's affordable and easy to navigate, meaning you can start optimizing your email marketing in no time. The feature set facilitates instant reaction to email-related issues and effective email strategy optimization for visibly better campaign results.

Feel free to schedule a demo call or learn more about SEINō on your own.

With its high ROI (Return on Investment) – anywhere from 3200% to 4500%, according to Forbes Advisor – email marketing is an excellent revenue-boosting tool for all businesses and industries. However, you probably need some email campaign optimization to reach the higher end of that ROI range.

The bad news is that it can be quite a challenge. You’ll need to consider many things – from content quality to technical aspects – to get the best results. 

The good news? We can help you out! Here is our list of tried and true email campaign optimization tips and best practices.

See also: How to Measure Email Marketing Success: a Super Actionable Guide

10 email campaign optimization tips for efficient marketing 

Work on engaging email subject lines

The subject line is the email marketing equivalent of a movie trailer. It captures the reader’s attention and makes your message stand out. That’s why it’s so hard to write, even though it’s just a few words. 

How can you do this well? Here are some tips:

• Personalize your subject lines whenever you can.
• Don’t overuse punctuation (for example, “!” can be a handy tool to draw attention, but “?!” will seem spammy and may have the opposite effect).
• Don’t go too hard on emojis (but don’t shun away from them either!). One is usually enough. Pick something appropriate and relevant.
• Avoid spammy words, especially ones that make exaggerated promises or are easily correlated with something shady (get paid, earn, best price etc.).
• Use evocative language and other tools (e.g., time-limited deals) to spark emotions in the reader (such as a sense of urgency, fear of missing out etc.).
• Be specific in line with the topic.

Personalize content

Direct, personalized emails let you connect with your subscribers on a personal level, encouraging a positive relationship and repeat buys.

However, in the context of email marketing, to reach a specific audience, you first need to identify it. That’s where SEINō’s list segmentation and targeting features come in. With our Data Explorer, you can view all data from your sent email campaigns and group, pivot and filter it however you like. This allows you to focus on data that helps you single out a specific customer group and understand that audience better to create content that resonates with them.

Email list management best practices

Once you’ve identified your audience using segmentation and filtering, you need to ensure you have the correct addresses on your list. Remember that list management is an ongoing process in successful campaigns. It’s also not about removing addresses but rather optimizing your email marketing efforts in other ways:

1. Including a double opt-in – Ask your email subscribers for additional confirmation to ensure you only get addresses of people interested in your content or products.
2. Explaining what to expect in a welcome email – Start your relationships with subscribers with a welcome email where you set expectations (you can also offer a deal to start things off on the right foot).
3. Tracking subscriber behavior at various customer journey stages – You can use SEINō to monitor your subscribers’ behavior, preferences and engagement level. This customer data is important because it can help you segment your audience.
4. Re-engaging inactive subscribers – People who haven’t opened your emails or clicked links inside for at least 12 months are unengaged. That doesn’t necessarily mean you’ve lost them for good, but getting their attention back will require effort, i.e. a re-engagement campaign.

If you want more information about list management, check out our comprehensive guide: Email List Management: 7 Best Practices for 2024.

Use graphics and media

It’s no secret that content with images and other media grabs attention faster than plain text. According to John Medina – a developmental molecular biologist – people remember around 55% more information when an image accompanies it.

Email marketers can use this to their advantage. Tools like Canva can help you design graphic content (images, infographics and more). 

Improve your writing

“Content is king”. Bill Gates said it first and content marketers have been repeating it since. Well, it’s true for email, too. You can send perfectly optimized campaigns to the right audiences, and you still won’t get far if your content isn’t good enough. If you’re wondering what “good content” means, read on:

• Remember that less is more – Don’t overdo it. Keep the message short and sweet.
• Format the text – Add spacing, use different fonts, bold, italics etc. Ensure it’s easy to glean essential information from your messages at a glance. Highlight only the key information and choose a maximum of 2-3 fonts etc.
• Ensure it’s actionable – Highlight products and services with links, and remember about CTAs.
• Keep it relevant – Stay true to the email subject. Use segmentation to make the messaging fit the audience.
• Offer value – Give your readers something that makes them want to stick around, e.g., useful information or a free consultation.

Make sure your emails are mobile-friendly

According to Statista, the global number of smartphone users reached 4,88 billion in 2024 and is still growing.

These aren’t numbers you can ignore – if your emails aren’t mobile-friendly, they may never get opened. Keep the messages short, ensure they adjust to screen size (test both the portrait and landscape views) and make icons and CTAs touch-friendly. Failure to do so will have terrible consequences for your campaign’s effectiveness.

Include CTAs

Never assume readers will do something by themselves. Sure, it’s not impossible for someone to google your brand after reading an email and then visit your website or landing page. However, a well-placed CTA (Call to Action) makes this much more likely and helps you raise email conversion rates. Here are some tips on how to write CTAs well:

• Usually, one good CTA is enough. If you want to add multiple, make sure they all have the same, clearly defined conversion goal.
• Place your CTAs strategically. They should be easy to notice and click.
• Use clear, concise and actionable language to create a sense of urgency in the reader.
• Be consistent and on brand. Avoid sudden transitions and changes between CTAs and the email’s content – use similar language, colors and imagery.
• Test and improve your CTAs. Try new approaches until you find one that works best.

Here are some examples of good CTAs.

Make unsubscribing easy

As of February 2024, Google requires senders who send over 5,000 messages daily to make unsubscribing easy by supporting one-click unsubscribing and providing a clearly visible unsubscribe link in the message body (usually at the bottom of the email). A clear and concise explanation of what they’re unsubscribing from will remove confusion and allow recipients to receive only the types of email they’re interested in.

Test your emails

A/B testing allows you to base your campaigns on data-driven decisions – and the good news is that SEINō can help you with this. Our platform gives you two options: 

• You can send two campaigns to the same group, allowing you to determine which email campaign idea is more effective.
• Alternatively, send one email to two different audiences to check how their responses differ.

Continuously improve with email analytics

A good email marketing campaign can always get even better. To see the best possible results, you need to base your email marketing strategy on cold, hard data instead of assumptions. That’s what great email analytics tools such as SEINō can help you with.

Our solution streamlines email campaign management and analysis by showing data for multiple campaigns on a single, customizable dashboard. You can generate email campaign reports for whichever metrics you want, set specific targets for each, and use filters to display data for specific times, audiences, campaigns etc. This way, you can focus on information that matters in a given scenario.

SEINō lets you monitor email marketing KPIs (e.g., open rate, conversion rate, click-through rate) and transactional metrics (number of transactions, revenue, average order value etc.) that many other tools won’t allow you to track. This means you don’t need to invest in another analytics tool to get this information.

You can also set up automatic alerts to be notified of significant changes, like a sudden drop in deliverability.

SEINō also makes it easy to export data – simply create a report, convert it into an Excel or CVS file, and send it to whoever needs it.

Conclusion

Email campaign optimization is a complex topic, but we hope our list of tips and best practices has made it more approachable.

Ultimately, the most important tip is to base your decisions on data. It’s done easiest with an email analytics platform like SEINō. It’s a complete toolbox with a customizable email marketing dashboard for tracking all the essential metrics (including transactional ones), powerful filtering and segmentation options, subscriber list development monitoring, A/B tests and practical integration options.

Want to check it out? Learn more about SEINō or schedule a demo! 

FAQ

How to optimise an email campaign?

Optimizing means enhancing engagement and conversion rates. There are several tactics you can use to achieve this, e.g.:

• Crafting good subject lines
• Targeting the audience well and personalizing content
• Optimizing emails for different devices
• Improving based on analytics

What is the email optimization process?

Email marketing optimization improves email campaigns based on previous performance and analytics data. 

You can change content, CTAs and subject lines, remove technical obstacles that impact deliverability and target campaigns more accurately.

What is the KPI of an email campaign?

There are many. You should monitor email marketing metrics, such as email conversion rate, bounce rate, open rate, click-through rate or unsubscribe rate.

What is a good ROI for email campaign?

It varies depending on the industry and the goals for your email marketing campaigns, but a good ROI is somewhere between 3200% and 4500% (which means $32-45 earned per every spent dollar).

Are you juggling tens of business data sources in an attempt to make wise decisions that actually push you forward? Or maybe you regularly waste hours on email marketing audits? Forget that. Let’s save you time (and headaches) with marketing intelligence platforms that unify data points and create a single source of truth for data-driven decision-makers like yourself.

Read our Adverity vs Datorama analysis to learn all you need about these two popular tools’ features, pricing options, integrations and user reception. We also have an attractive third option that will be a lifesaver if your main marketing focus is email analytics.

What is Adverity?

Adverity is a tool that integrates different data sources and automates data management. It offers a selection of over 600 pre-built connectors (including solutions like Amazon Advertising, Facebook Ads, Google BigQuery and Shopify) and makes generating insights easier. 

The solution offers AI/automation features and powerful, flexible data transformation – you can combine datasets, map values, standardize, enrich and edit multiple columns based on predefined conditions.

See also: Adverity vs Supermetrics

What is Datorama?

Datorama – acquired by Salesforce in 2018 and currently known as Marketing Cloud Intelligence – is a cloud-based marketing analytics tool and an Adverity alternative that allows businesses to unify data sources, visualize critical information and automate reporting. The platform’s AI capabilities also help companies generate insights to uncover opportunities, optimize campaigns and boost ROI.

Marketing Cloud Intelligence is also a part of a well-known, comprehensive software suite so it can be a good choice for data analysts already investing in it.

See also: Datorama competitors

Adverity vs Datorama: How they compare

Now that we’ve introduced both platforms let’s see how they compare. We’ll consider their features, integrations, pricing options, customer support and ratings on review sites.

Features

Adverity offers the following features:

• Connection – Use automated data integration to collect and integrate information from any data stream of over 600 sources. Customize the view with additional fields and higher granularity.
• Reports – Work with ready-made templates to generate reports regarding specific metrics or dimensions.
• Management – Monitor all the information from one place. Standardize data with transformation templates.
• Sharing – Send your data to BI tools (Power BI, Looker, etc.), storage (e.g. an SQL database) or other apps (HubSpot, Adobe Experience) and sync data automatically.
• AI Integration – Access AI-assisted data dictionary, mapping, harmonization and transformation. Use smart naming conventions, automated monitoring and data integration, and share data with AI tools such as ChatGPT to interpret insights.

Here’s Marketing Cloud Intelligence’s feature set:

• API connector library – Connect to over 170 data sources to access data from one place. Increase efficiency thanks to turnkey installation and always-on updated connector maintenance.
• Universal connector for any data source – Connect to data streams quickly without using an API thanks to an AI-enhanced universal connector.
• Automated data preparation – Enrich and classify your data, use automated maintenance alerts etc.
• Einstein marketing insights – Focus on specific KPIs and generate insights with the use of the Einstein AI tool.
• Optimization – Analyze historical performance data to improve ROI, create media plans, run scenario simulations etc.
• AppExchange apps, widgets and connectors – Expand the platform capabilities with approved partner-made applications, connectors and widgets.
• Data analytics built for marketers – Customize your view and specify the level of detail to go as in-depth as you need.
• Database and tableau exporting – Easily export your data with just a few clicks or push it to PostgreSQL, Snowflake or Google BigQuery.
• Insights in Slack and beyond – Share marketing insights via Slack. Embed dashboards, download widgets and schedule updates.

Both platforms allow users to connect various sources (marketing tools, advertising platforms etc.) and unify, analyze, normalize, transform, enrich and export marketing data. Both also offer AI enhancements and automation. However, users on G2 often note Adverity’s complexity, lack of intuitiveness and a learning curve. Marketing Cloud Intelligence provides more customization options thanks to Salesforce AppExchange.

Integrations

Adverity offers over 600 connectors to various tools, including well-known solutions such as Google Ads, Facebook Ads, Instagram Business, Shopify and LinkedIn Ads.

Datorama provides around 170 API connectors. The website mentions that the solution supports “every major advertising, commerce, CRM and database vendor” but doesn’t provide a comprehensive list. Only some data sources, such as Facebook Ads, Gartner or Google Analytics, are mentioned. However, you can also use custom and universal connectors to access any flat file and upload data from a source without data connectors.

Overall, Adverity has an advantage in terms of API connectors. However, Datorama is more flexible and part of an established software suite, which could be an advantage for companies that use Salesforce software.

Pricing

Adverity doesn’t offer pricing information on the website.

Salesforce Marketing Cloud Intelligence has three pricing plans:

• Starter – €3,000/org/month, billed annually (with 10 users and 3 million data rows)
• Growth – €10,000/org/month, billed annually (with 20 users and 20 million data rows)
• Plus – Custom pricing (with 80 users and 100 million data rows)

Without Adverity’s pricing information, it’s hard to ascertain which of the tools has an advantage in this area (though Marketing Cloud Intelligence is more transparent of the two).

However, it’s also worth pointing out that high price is one of the things most often mentioned as a negative in Salesforce Marketing Cloud Intelligence reviews on G2 and Capterra (and it doesn’t seem to be a problem for Adverity’s users).

Customer support

Adverity has a support page with useful documents and video guides. A dedicated customer support team is available 24/7 that responds to queries within 45 minutes.

Datorama offers a customer support page with various tutorials and troubleshooting articles. You can report problems directly through the website or contact the company via phone or chat, but there’s no mention of 24/7 support.

Based on reviews on G2 and Capterra, users of both platforms enjoy the quality of customer support.

User rating

PlatformG2CapterraAdverity4.5 (225 reviews)4.5 (26 reviews)Marketing Cloud Intelligence (Datorama)4.2 (136 reviews)4.2 (496 reviews)

SEINō: Adverity and Datorama alternative for email analytics

Image source: G2

Adverity and Datorama are solid options for general use, but what if your digital marketers need a specialized email analytics tool? That’s where SEINō comes in. It helps you manage email campaigns, track key metrics and optimize subscriber engagement and development. It’s also easy to integrate with other solutions, such as Deployteq, Selligent or Salesforce Marketing Cloud.

Features

Here’s a more detailed description of what you can do with our software:

• Campaign benchmarks – View multiple campaigns in one window to easily compare results and evaluate what works best to simplify email campaign management.
• Transactional metrics platform – Track total and per-client revenue, number of transactions, average order value and other transactional metrics that many solutions don’t let you monitor.
• Subscriber list monitoring – Manage subscriber lists and customer base development.

• Advanced A/B tests – Send the same email to two audiences or send two campaigns to the same group to evaluate which approach gets better results.
• Powerful analytics – Track email conversion rate, bounce rate, open rate, click-through rate, deliverability and other email marketing metrics, with customizable targets for each of them.
• Automatic alerts – Use notifications to alert you of trends and changes (increased unsubscribe rate, a drop in deliverability etc.).

• Data export – Export your data to CSV or Excel formats, download the files and share them easily.
• Visual dashboards and graphs – Create graphs and use a customizable email marketing dashboard to visualize and analyze data.

• Data filtering and segmentation – Pivot, target and group your data using SEINō’s segmentation and filtering options.

Integrations

SEINō integrates with various email marketing automation tools and other solutions, including MailkKit, Selligent, MailChimp, BigQuery, SMTPeter and Google Analytics. 

Pricing

SEINō offers the following pricing options:

• Basic – €59/month ($590/year with annual billing)
• Standard – €129/month ($1290/year with annual billing)
• Pro – €199/month ($1990/year with annual billing)
• Enterprise – €499/month ($4990/year with annual billing)

Customer support

We always strive to provide the best customer support we can. Contact us via email or phone and tell us what you need. Our team can help you customize your dashboard, set up integrations and resolve any problems you encounter.

Case studies

Here are several case studies highlighting the advantages SEINō offers.

Adverity vs Datorama vs SEINō: Comparison table

Conclusion

Adverity and Datorama (Marketing Cloud Intelligence) are data platforms, each with its distinctive strengths. The former offers plenty of built-in API connectors, whereas the latter leverages the Salesforce ecosystem to good effect. 

However, if your business specializes in email marketing, there’s a better option. SEINō is an intuitive and powerful analytics tool for monitoring email marketing KPIs and metrics (including transactional metrics!), running A/B tests, managing campaigns and more. 

Interested? Learn more about SEINō or schedule a free demo!

FAQ

What is Datorama called now? Datorama was acquired by Salesforce and is now known as Marketing Cloud Intelligence / Marketing Analytics Software.  

What is the purpose of Datorama? Datorama allows you to visualize and map data from various data sources (CRM system, e-commerce platform etc.) in one place and then transform and enrich it to draw actionable insights.

How much does Datorama cost? Datorama (Salesforce Marketing Cloud Intelligence) prices start at €3,000/org/month.